By Tobi Karch
Special to The Laker/Lutz News
Specialized and personalized are two words that best describe Margaret Hassani and her business, Lightning Realty, a residential real estate business based in Carrollwood.
Hassani bravely launched Lightning Realty in 2008, right before the real estate market crashed. She began listing homes for sellers who owed more to their lender than the value of their home, and successfully negotiated many short sales.
Hassani began her real estate career working for a Tampa homebuilder for 12 years. In addition, she and her husband began to buy and manage their own rental properties in 2001. With this comprehensive background, Hassani began to realize that there was a better way to sell homes.
“Do you realize that the process for selling homes hasn’t changed in probably 50 years — throw a sign up, upload it to the MLS and hope it sells!” said Hassani. “I use a different, multi-step process for selling homes—one that builds excitement and anticipation before a home is ever allowed to be shown.”
Specializing in high-quality homes, Hassani employs a unique “home-launch formula,” which Forbes and USA World News have both touted.
“As the number of days on the market increase, the value of a home decreases. However, there are ways to make it sell more quickly,” she explains.
Hassani refers to what large retailers such as Apple call a higher-price frame of mind. “What I do ensures that the seller will have a higher probability that their home will sell for more money,” she says.
“I am a high-quality Realtor, rather than a high-quantity one,” Hassani continues. She works on strategizing and introducing new types of marketing and advertising, in much the same way large corporations do prior to launching a new product.
“My goal is to always get the highest possible price for my client’s home in the shortest amount of time,” says Hassani. “I build curiosity and interest before buyers can see the home. Plus, I show all of my own listings.”
Hassani is optimistic about the health of the North Tampa market.
“The outlook is excellent for sellers this year. Builders have started to ramp up, which means we can expect to see more inventory for sale in 2018, and buyers will have more choices than they did last year,” she says. “Until builders are at full capacity, prices will continue to rise, though at a slower rate than last year.”
(813) 766-1501•
http://www.lightning-realty.com
Published February 7, 2018
