Pasco County’s tourism marketing arm is trying a new approach — using a new brand of beer to market Florida’s Sports Coast.
Florida’s Sports Coast is the name of the county’s destination management organization (DMO), which is in charge of Pasco’s tourism marketing efforts.
The DMO has teamed up with teamed up with Escape Brewing Company to create a beer called the Sports Coast Pilsner, according to a county news release.
A public event to formally launch the beer is set for Nov. 5 from 4:30 p.m. to 6 p.m., at Widow Fletcher’s, 4927 U.S. 19 in New Port Richey.
Those attending will have the chance to meet the co-owners of Escape Brewing, John McGregor and Matt Thompson, and members of the Florida’s Sports Coast team.
There also will be special giveaways.
Beer will be available for purchase, to anyone age 21 or older.
The Sports Coast pilsner is a light, crisp beer with notes of citrus that is best enjoyed responsibly, the release said.
“It’s like sunshine in a can,” McGregor said, in the release.
The artwork for the can was done by local Pasco artist, Veronica Steiner, the lead designer for the brewery.
Published October 28, 2020