LUTZ – Pasco Economic Development Council received two 2025 Excellence in Economic Development Bronze Awards from the International Economic Development Council.
The awards recognized Pasco EDC in the categories of Email Newsletter and Recovery, Resiliency & Mitigation, which impacted over 500,000 residents.
“Our team works hard to maintain relationships with Pasco County businesses through the Pasco EDC Business Retention and Expansion program, and it is exciting to see the Pasco Biz Connect campaign being recognized as a part of their efforts to support business growth in our community,” said Bill Cronin, president and CEO of Pasco EDC.
Email Newsletter Award
Pasco EDC won in the bronze category for its Pasco Biz Connect campaign.
This campaign promotes the Pasco EDC Business Retention and Expansion program by using themed monthly email newsletters, social media and new website features, including a new blog page and resource library, to provide relevant content to the business community. The campaign has surpassed the previous year’s total social media engagement halfway through the campaign’s second year. The campaign maintained an email click-through rate of 16%, well over the industry average of 2.6%.
Recovery, Resiliency & Mitigation Award
Pasco EDC won in the bronze category for emergency communication efforts during the 2024 hurricane season.
The team worked with local, state and federal agencies to share recovery and mitigation updates and resources with the community.
The past year’s storms were the worst to hit the area in over 100 years, and Pasco EDC worked with its partners, including Pasco County Government and Florida SBDC at USF, to disseminate information in a timely manner to businesses. During the 2024 hurricane season, there were over 1,000 clicks in Pasco EDC emergency communication emails, which included links to various partner resources. During this same timeframe, Pasco EDC social media posts relating to emergency communications reached over 144,000 impressions.
“Pasco EDC is leading the field of excellence in economic development with its programs,” said Nathan Ohle, IEDC president and CEO. “These awards shine a spotlight on Pasco EDC’s commitment to its community and showcase the significant impact of economic development.”
