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Serving Pasco since 1981/Serving Lutz since 1964

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The Cameo Story: Over-The-Top Salon Services and Superb Customer Care

August 28, 2013 By Special to The Laker/Lutz News

In the seven years that Olav and Lori Malm have owned Cameo Salon and Spa, it has become one of the most personable and best- known hair salons in central Pasco and north Hillsborough counties.

Olav and Lori Malm, owners of Cameo Salon & Spa.
Olav and Lori Malm, owners of Cameo Salon & Spa.

Cameo attracts hundreds of new clients every month to its full-service salon located in the heart of Lutz, Land O’ Lakes and Wesley Chapel. Women and men of all ages come for its trendy as well as traditional hairstyles, stunning colors and highlights, head-to-toe spa services and genuine customer service.

“I love my customers and treat every one of them like family,” said Olav. “There is nothing more important to Lori and me than our clients’ complete satisfaction. We want every guest leaving feeling pampered and more beautiful than when they walked in the door.”

Cameo Salon and Spa opened under different ownership in 1999, and Lori joined the salon two years later. When the owners decided to sell in 2006, it was a natural progression for Lori, who had been doing hair in Lutz since 1984, to buy the business.

Joining Lori was her husband, Olav, who left the medical field to become the salon’s business manager. Together the couple has developed a talented and dedicated team of hair and spa specialists who are just as committed as the Malms to customer service and staying on top of the latest in hair fashion, color treatments and spa services.

Olav greets customers with his trademark cheek-to-cheek kisses. An outgoing man who combines a unique teddy-bear style with European suave, Olav’s large stature and smooth bald head is hard to miss in a salon full of customers from teens to seniors.

“Olav knows how to make every woman feel welcome and beautiful,” said Diane, a local business owner and long-time client and friend of Olav. “His staff is always prepared, creative and respectful of my time.”

Most of Cameo’s employees have worked at the salon for several years because they value its customer appreciation, relaxing atmosphere and commitment to learning the latest trends.

“It feels like family here — we’re very personable,” said Mike Gold, a stylist at Cameo for the last seven years. “In addition to our great atmosphere, we’re an Elite Redken Salon, which means we use and sell the best haircare products available in the industry.”

Working alongside Mike is Ashlee Baker, a stylist at Cameo for more than five years.

“I love our atmosphere — people feel at home here,” Ashlee said. “Plus we have a lot of continuing education and are always going to hair shows to keep us at the top of our game.”

Lori personally trained Mike and Ashlee and most of the other stylists at Cameo, whom she holds to the highest professional standards.

“We put a tremendous amount of time into training, both here at the salon and at industry trade shows and schools. We’ve been to shows in Orlando, Miami, New York, Chicago, and Las Vegas to give our stylists the best training possible,” said Lori.

Before making their first cut, Cameo stylists spend time talking with their guest about his or her desires, expectations and lifestyle.

“It’s all about the consultation,” said Lori. “Spending 15 minutes up-front with a guest makes all the difference in the world to achieve the style and look a client is looking for that also fits with how they live their life, including time restraints and job restrictions.”

Located on Collier Parkway, two blocks south of State Road 54, Cameo Salon & Spa is convenient to women and men living and working in Lutz, Land O’ Lakes, Wesley Chapel and New Tampa.

“Some people think we only cater to affluent customers, and that can’t be farther from the truth,” said Olav. “We have stylists at all levels of experience and our prices are very competitive.”

For example, Cameo is currently offering a color and cut special for just $65 — less than what many of the national chains charge that employ stylists with little experience or training.

In addition to hair, Cameo offers manicures, acrylic gel nails and pedicures by its highly trained technicians. Certified massage therapists offer a full array of massages in luxurious rooms. And licensed, medical aestheticians skin care consultants offer waxing, facials and microdermabrasion.

Completing its full line of services is Jane Iredale makeup, a professional line used by movie stars and recommended by plastic surgeons and dermatologists. The salon also sells Redken, Pureology and other professional hair care products.

“Cameo is a salon that belongs to our guests,” said Olav. “Their health, beauty and comfort are our only concerns. Please give us a call or stop by for an experience you will find nowhere else.”

Visit Cameo Salon and Spa at 1817 Collier Parkway in Lutz, or by calling (813) 948-7411.

This story was written by the advertising department.

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