LUTZ – The Fulfillment Lab, an advanced technology and logistics company specializing in proprietary fulfillment software, has expanded its operations and relocated its headquarters to Pasco County, according to the Pasco Economic Development Council.
The company’s investment includes more than $2 million in new equipment and racking systems.
The Fulfillment Lab initially leased 35,000 square feet in Sunlake Business Center in 2025 and has already expanded another 10,000 square feet.
“The Fulfillment Lab has always been driven by technology, and this expansion allows us to further develop our proprietary systems and bring smarter, more efficient fulfillment solutions to our clients,” said Rick Nelson, founder and CEO. “Thanks to the compliance and regulatory support provided by Pasco County and Pasco EDC, we were able to secure our certificate of occupancy and serve our customers through the busy holiday season. We couldn’t have gotten where we are today without their assistance.”
The Fulfillment Lab’s proprietary software platform integrates with TikTok, Shopify and Amazon, providing end-to-end dropshipping, data-driven fulfillment and quality control solutions. Its platform empowers online sellers to customize every stage of the customer experience from order creation to delivery while maintaining full visibility and operational efficiency.
“The Fulfillment Lab’s decision to grow in Pasco County underscores the region’s strength as a hub for advanced technology,” said Bill Cronin, president and CEO of Pasco EDC. “Their proprietary software and integration capabilities set them apart in the fulfillment industry, and we’re proud to see this level of innovation happening right here in our community.”
The Fulfillment Lab also supports local charities by providing fulfillment assistance for donation drives and care package initiatives.
“This is the kind of forward-thinking investment that keeps Pasco County on the rise,” Pasco County Commissioner Lisa Yeager said. “We’re excited to welcome The Fulfillment Lab and the momentum they bring to our tech economy.”
