There is a baby boom hitting Florida Hospital Zephyrhills so large, even administrators are struggling to understand it.
(Michael Hinman/Staff Photo)
Over the past six months, the hospital on U.S. 301 in Zephyrhills welcomed 258 babies into the world, well above projections of just 100 for this point. And they’re not expecting it to let up anytime soon.
“There’s a sense that we’re doing a lot here at the hospital, and it’s creating some excitement in the community,” said Dr. Annette Williams, medical director for The Baby Place, the obstetrics unit at Florida Hospital Zephyrhills. “We’re making a lot of positive changes, and that means people are staying right here in town, and are not going somewhere else instead.”
Just a few weeks ago, The Baby Place moved out of its old unit home at the hospital and into temporary quarters on the second floor. That’s because the maternity unit is getting a complete overhaul that includes significant equipment upgrades, new beds, and even an aesthetic refresh.
The finished product, expected to open in August, will increase the number of labor rooms from five to eight, and postpartum rooms from seven to nine. And even that might not be enough to handle the uptick in babies.
The Zephyrhills hospital did anticipate at least a small rise in births at the hospital after Bayfront Health Dade City announced last year it was closing its maternity unit. One of the contributing factors was a 33 percent decline in births at the hospital between 2008 and 2012, according to published reports.
The Baby Place got ready, however, by calling various doctor offices in the area, and trying to get a count of the number of expecting mothers who were likely to choose Florida Hospital Zephyrhills. The results convinced the hospital to increase its maternity staff, but the baby census was actually on the low end.
“Even with all the calling we did, we had even more people come in than we thought we would,” said Catalina Sierra, who manages The Baby Place with Williams. “We had a lot of people just walking in, saying they were supposed to go to Tampa, or they were supposed to go to Brooksville, but instead, ‘Here I am.’”
The upgrades to The Baby Place also gave the hospital a chance to centralize many of its women’s health services, including mother/baby, gynecology, breast care, heart care, and health and wellness. At the same time, the hospital also changed how the department was managed, going to one led by a physician instead of the more traditional nurse-led department.
The biggest advantage to that is much stronger communication between the nursing staff, who work the front lines, and the physicians.
“There’s always that gap between the physicians and the nurses, and it’s difficult sometimes,” Williams said. “By having a physician in charge, it’s a lot easier to talk to the physician and make your case for the nurse. Communication is such an integral part of health care, and we’re trying to make it easier for that communication to happen, and not put the stress on the nurses.”
The difference in the new system has already been felt, Sierra said, and it’s a positive one where she enjoys working with Williams.
“She’s such a great doctor. She knows the physician’s mind, and she knows the nurse’s mind. That way, she can relate to the doctors and relate to the nurses, and that’s just what we need.”
The maternity market is highly competitive, especially as more and more hospitals open within driving distance of East Pasco County, creating plenty of choice for mothers. While proximity might play a strong role in the selection of a hospital, other issues such as quality of care, level of equipment sophistication, and even how comfortable and calming the rooms are, are important considerations.
Florida Hospital Zephyrhills says it is experiencing an influx of moms, even before renovations are complete.
Serving women who are having babies is an excellent way to introduce the hospital to younger people, especially for many mothers who are spending their first night in one delivering a child.
“For a lot of women, this is their very first encounter with a hospital,” said Cheryl Kennison, the marketing director at Florida Hospital Zephyrhills. “When people are choosing to stay here when they could’ve easily gone somewhere else, it says a lot about the team, and what everyone is doing here.”
Published June 25, 2014
See this story in print: Click Here
