James Serrano found a new career direction in an unexpected place – a “paint and sip” art studio.
After more than 20 years as a financial advisor and stockbroker, he now is planning “paint parties” at his new business, Pinot’s Palette.
On Oct. 23 at 6 p.m., he will open the doors and cut the ribbon to a new adventure as a first-time business owner of his art studio and bar at The Shoppes in New Tampa, at 1718 Bruce B. Downs Blvd.
And, the sign inside Pinot’s Palette gets right to the point on what an art studio and bar are all about – “Paint. Drink. And have fun.”
Serrano is no artist, but he swirled a paintbrush across canvas at a similar studio owned by a friend. At the time, he was rethinking his career options.
The combination of artwork and wine brought him a “light bulb” moment. With encouragement from his wife, attorney Carol Serrano, he researched what is known as the “paint and sip” industry and found Pinot’s Palette.
A trip to the company’s headquarters in Houston sold him on the franchise. And the social aspects of the business seemed a natural fit for him.
“I love people,” Serrano said. “I love to meet people.”
Pinot’s Palette began as a small, local business in Houston, Texas, in 2009. Soon after, its founders, Craig Ceccanti, Charles Willis and Beth Willis, began franchising their concept nationally. They now have about 100 locations in more than 30 states.
The idea is that anyone, with a little guidance, can discover the “inner” artist waiting to be set free. Dipping into the creative palette with a glass of wine or a craft beer gives it all a party fizz.
Eight local artists will guide two- or three-hour evening sessions at Pinot’s Palette on Wednesday, Thursday, Friday and Saturday. The first session will be on Oct. 28.
Pinot’s Palette welcomes anyone who wants to enjoy meeting people or share a night out with friends. There are opportunities for “girls’ night outs,” bachelorette parties and date nights. The studio also can host corporate team-building events, anniversary parties or other special events at appointed times.
Pinot’s Palette provides canvas, easel, brushes, paint and an apron. And, Serrano said, everyone takes away a “masterpiece” drawn from an example set on an easel and also visible on a monitor. Artists take people step-by-step through the process.
Guests are welcome to bring their own appetizers, and Pinot’s will provide plates, silverware and napkins. Beer, wine and soda will be available for purchase.
Evening sessions are adult-oriented, and no children under age 12 will be permitted. But, there will be Little Brushes and Family Day classes.
It will be a family-oriented business, said Serrano.
He and his wife have three sons and a passion for soccer.
In the future, Serrano said he plans to have “drop and shop” opportunities, where parents can sign up their children for art classes and then explore The Shoppes at New Tampa or cross the street to The Shoppes at Wiregrass for a couple hours of shopping. Also, Paint It Forward events will be hosted to benefit local charities.
“I want to give back to the community,” said Serrano.
The Serrano family currently lives in the master-planned community of Westchase in Tampa. But, they will shortly be looking to relocate to the Wesley Chapel area.
Serrano knew he wanted Wesley Chapel for his business. Pinot’s Palette is centrally located at one of Pasco County’s busiest commercial intersections at State Road 56 and Bruce B. Downs Boulevard. More rooftops also are on the way.
“It is a growing area,” Serrano said.
For information or to enroll in classes, contact Pinot’s Palette at (813) 928-8131, email to , or visit PinotsPalette.com/WesleyChapel.
Published October 21, 2015
