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The Laker/Lutz News

Serving Pasco since 1981/Serving Lutz since 1964

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Kathy Steele

Local horsewoman wins with You Bet Your Roses

July 25, 2018 By Kathy Steele

Nancy Massey Perkins made a decision on Mother’s Day two years ago that it was time to buy a horse.

“I bought her sight unseen, except for the video I watched on the Internet,” said Perkins, the daughter of two Zephyrhills’ pioneer families. “I thought she was cute and moved really good.”

Her instincts were right about the 2-year-old mare.

You Bet Your Roses, at age 4, is now a two-time reserve world champion after an impressive showing at the 53rd annual Pinto World Championship in Oklahoma, in June.

Nancy Massey Perkins skillfully guided You Bet Your Roses, aka Sierra, through an obstacle course at the Pinto World Championship in Oklahoma. (Courtesy of Nancy Massey Perkins)

The world championship is one of the largest gatherings of Pinto horses, miniatures and ponies. Riders and horses come from around the world, including Sweden and Canada.

Competitive categories include Western, English, driving, pleasure, halter, roping, and special events and trials.

Perkins, at age 66, is one of the oldest amateur competitors in her age 50-and-older class.

However, You Bet Your Roses – also known by the barn name Sierra – is an up-and-coming youngster in the horse world.

With little more than a year of training by Perkins, Sierra showed her mettle in the show ring. She shone in a competition against horses with more experience.

“She competed with world champions and former world champions,” Perkins said.

You Bet Your Roses and Perkins earned a reserve world champion, or runner-up, in the walk/trot trail class, among 26 competitors. They finished just shy of first place.

Perkins and You Bet Your Roses also won a reserve world championship in a halter competition among 3- and 4-year old horses; a third place in English showmanship; and 10th in another halter competition.

Perkins’ favorite is the trail class, where the rider and horse navigate an obstacle course with precision, control and timing.

It is much more involved and complicated than showmanship, said her husband, Donald “Dusty” Perkins.

“She is very capable of coming out with a win,” he said. “Nancy knows how to get them to be sharp. It’s her personality with the horse.”

Perkins said she banked on training and Sierra’s willingness to listen to her.

“It had to be a team approach,” Perkins said. “Sierra trusted me, and that to me was the highlight of my whole trip, really that my horse came through, and she listened.”

From their first meeting, Perkins knew she had a special horse.

Nancy Massey Perkins and You Bet Your Roses won two reserve championships at the Pinto World Championship in Oklahoma. They brought home other awards, too.

“She’s laid back, highly intelligent and really sweet,” she said. “She loves people.”

Her first two years were spent in Oklahoma on the Osage Indian Reservation.

When Sierra arrived, Perkins contacted owners of Red Hawk Ranch in Wimauma to do a Native American blessing.

“I felt the need to do that, since she grew up on an Indian reservation,” Perkins said. “I felt the need to honor the culture.”

Perkins is no novice in the horse arena.

She has a trophy case filled with ribbons, belts and accolades from more than 40 years of international horse shows aboard the quarter horses she has raised and trained.

She was honored as “amateur supreme champion” by the American Quarter Horse Association, with her horse, League Magnum Force. He went by the barn name of Bubba.

You Bet Your Roses, aka Sierra, is registered with the American Paint Horse Association and the American Pinto Horse Association.

She has the color pattern of a tobiano pinto horse, with white across her withers and hip.

Her sire is Gentlemen Send Roses, who is fourth on the American Paint Horse Association’s Performance Sire list for 2017. Her dam is a full-blooded quarter horse.

“She’s the spitting image of her daddy,” said Perkins.

Perkins’ father, Boyd “Bud” Massey, bought Perkins her first horse at age 11.

She knew pretty quickly she wanted to show horses.

So, at age 16, Bud Massey, gave her a choice of a used car or a horse. She took the horse.

But, she didn’t get her first choice of an Appaloosa.

Instead, her father bought a registered quarter horse.

She has been a passionate, and award-winning, horsewoman since.

Perkins traces her roots back to Pasco County’s pioneer days.

Bud Massey cut hair at his Zephyrhills’ barbershop for more than 52 years. It was the longest continuously operated barbershop in Pasco.

Massey Road is named for the family.

Before marrying Perkins’ father, her mother — Hazel Richburg — grew up on Handcart Road in Zephyrhills.

“They were actively involved as my cheering crew all my life,” the horsewoman said.

Perkins worked as a teacher for 35 years in Pasco County schools. She is still a substitute teacher to pay for her “hobby.”

She is unusual in being both an owner and a trainer. Most owners hire trainers, and in some cases, might not see their horse except at horse shows.

Perkins is strictly hands-on.

Horses learn by your body language, she said.

Her years teaching students also taught Perkins something about patience.

“Nothing is learned under harsh treatment,” she said. “You’ve got to adapt to every class. It taught me patience. You can’t push things. You have to wait for (Sierra’s) ‘ah, ha moment.’”

She credits trainers, such as Kim Beilein, with encouraging her, and in advising her about what’s right and wrong with her performances.

“I’ve forged some great relationships with trainers who have really helped me out,” Perkins said.

Published July 25, 2018

Land acquisition begins for road project

July 25, 2018 By Kathy Steele

The Pasco County Commission has given the go-ahead for land acquisition in preparation for a project to extend Clinton Avenue and realign State Road 52.

Planning for the major project began nearly 14 years ago, with a route study. Since then, there have been additional studies and public meetings, but no construction schedule.

In March, residents attended an open house to study maps and learn about the updates to a 2005 Curley Road Route Study, and review other road projects in northeast Pasco County. (File)

But, it wasn’t until July 10 that commissioners approved the project and authorized the acquisition of 69 parcels through eminent domain.

Construction is expected to begin in 2019.

The project will widen State Road 52 from two lanes to four lanes, from east of Uradco Place to east of Fort King Road, at the intersection with Clinton Avenue.

State Road 52 also will shift westward. And, a roundabout is planned at the intersection with Mirada Boulevard, an internal road for the master-planned community of Mirada.

Sufficient right of way will be acquired to accommodate a future six-lane road. The project is about 7 miles long.

The parcels are needed for right of way, as permanent and temporary easements, and to construct stormwater ponds for drainage.

To initiate eminent domain, county commissioners approved a resolution that shows a public purpose for the project.

According to county documents, the roadwork “will enhance mobility, improve traffic operations, and provide safety for motorists, bicyclists and pedestrians.”

Various studies have focused on interconnecting segments of the proposed project.

In March, county officials invited residents to an open house to learn information on the Prospect Road/Happy Hill Road Route Study.

A similar open house was held in 2017, as part of efforts to update the Curley Road Route Study that originally was done in 2005.

Published July 25, 2018

Business Digest 07/25/2018

July 25, 2018 By Kathy Steele

New express bus route celebration
The Hillsborough Area Regional Transit Authority and Tampa International Airport hosted a ribbon cutting to launch HART’s first seven-day-a-week intercounty service to downtown Tampa and the airport.

Representatives of the Hillsborough Area Regional Transit Authority and Tampa International Airport cut the ribbon to celebrate for Route 275LX, an intercounty limited express service linking Pasco County and Tampa. Pasco County Commissioner Mike Moore, second from right, and Hillsborough County Commissioner Sandra Murman, right, attended the event. (Courtesy of Hillsborough Area Regional Transit Authority)

Pasco County Commissioner Mike Moore was among the speakers at the ceremony, which included HART and airport officials, Hillsborough County Commissioner Sandra Murman, and Florida Department of Transportation District Seven Secretary David Gwynn.

HART’s Route 275 Limited Express, which began in July, picks up bus riders at the Wiregrass Park-n-Ride in Wesley Chapel, and has stops at Tampa International mall, New Tampa, the University of South Florida area, and downtown Tampa.

Route 275 LX connects with Pasco County Public Transportation Route 54, at the Wiregrass location, which serves east/west Pasco riders from Trinity and New Port Richey to Zephyrhills.

Route 275 LX operates seven days a week. Pasco’s Route 54 operates six days a week, excluding Sunday. However, the park-n-ride is available every day for riders who want to board HART’s limited express at the Wiregrass stop.

For information, visit GoHART.org/275LX.

Tampa best for first-time homebuyers
Tampa is the best city for first-time homebuyers — among cities with populations of 300,000 or more, according to a survey by WalletHub.

In overall rankings, Tampa was in second place. It ranked behind Broken Arrow, Oklahoma – the top small city for first-time homebuyers, with fewer than 150,000 residents.

Boise, Idaho was the best for first-time homebuyers in mid-size cities, between 150,000 and 300,000 residents.

The WalletHub study ranked 300 cities nationwide based on a point system, and reviewed data such as marketing attractiveness, affordability and quality of life. The study also looked at cost of living, real estate taxes and property crime rates.

In overall rankings, Tampa was 139th in affordability; fourth among real estate markets and 15th in quality of life.

Among large cities, Colorado Springs, Colorado came in second after Tampa, and Raleigh, North Carolina ranked third.

Central Pasco mixer
The Central Pasco Chamber of Commerce will host the Copperstone Suites Salute to Small Business Networking Business and Ribbon Cutting on July 25 from 6 p.m. to 8 p.m., at 3632 Land O’ Lakes Blvd., in Land O’ Lakes.

Copperstone Suites and The Laker/Lutz News are co-sponsors.

Sponsorships for a cost of $50 are available.

For information, call the chamber at (813) 909-2722, or email .  For sponsorship information, call (813) 298-7363.

Economic development briefing
The North Tampa Bay Chamber of Commerce will have its monthly economic briefing lunch July 26 from 11:30 a.m. to 1 p.m., at Hunter’s Green Country Club, 18101 Longwater Run in Tampa.

Guest speaker will be Jeff Seward, chief executive officer of Hillsborough Area Regional Transit (HART). He will talk about new 275X express route.

The cost is $15 for members and $20 for non-members.

For information, call (813) 994-8534, or email Grace Martin at .

SMARTstart seminar
SMARTstart will have a free seminar, “Creating a Successful Business Plan,” July 31 from 1 p.m. to 3 p.m., at the Dade City Entrepreneur Center, 37837 Meridian Ave., in Dade City.

Informational handouts, a sample plan and business development materials will be provided.

For information, call (727) 842-4638.

Network breakfast
The Wednesday Morning Network Group will meet August 1 at 7:30 a.m., at Hungry Harry’s Family Bar-B-Que, at 3116 Land O’ Lakes Blvd., in Land O’ Lakes.

Each attendee will be able to present a 30-second pitch.

The cost is $7 for members if preregistered by July 26, or $10 at the door for members and non-members.

Register online at CentralPascoChamber.com.

For information, call the chamber at (813) 909-2722, or email .

Orange Blossom Aesthetics ribbon cutting
Orange Blossom Aesthetics will have its grand opening and ribbon cutting Aug. 2 from 5 p.m. to 8 p.m., at 2049 Little Road in Trinity.

Orange Blossom is a medical spa offering services such as dermal fillers, Botox, laser hair removal, medical weight loss, and skin care consultations.

For information, visit NorthTampaBayChamber.com, or call Orange Blossom at (727) 316-6210.

Women-n-Charge
Join Women-n-Charge Aug. 3 from 11:15 a.m. to 1:15 p.m., at Plantation Palms Golf Club, 23253 Plantation Palms Blvd., in Land O’ Lakes.

The luncheon will include an update on the Murder Mystery Tea and Dinner Theater fundraiser; a demonstration on preparing baskets; and surprise appearances of cast members of Murder Mystery, Murder Margaritaville.

The cost is $15 for members and $18 for guests who RSVP by Tuesday prior to the meeting.

Afterward, the cost is $20 for members and $23 for guests.

Register at Women-n-charge.com/meetings/.

For information, call (813) 600-9848, or email .

Women of Wesley Chapel network
Women of Wesley Chapel (WOW) will meet Aug. 3 from 7:45 a.m. to 9 a.m., at Beach House Assisted Living & Memorial Care, 30070 State Road 56 in Wesley Chapel.

WOW is a women-only, networking event on the first Friday of each month.

Enjoy breakfast and networking.

The sponsor is Legacy of Highwoods Preserve.

Please preregister and pre-pay the cost of $5.

For information, call Grace Martin at (813) 994-8534, email , or visit NorthTampaBayChamber.com.

Business breakfast
The North Tampa Bay Chamber of Commerce will have its monthly business breakfast Aug. 7 from 7:30 a.m. to 9:15 a.m., at Pasco-Hernando State College, 2727 Mansfield Blvd., in Wesley Chapel.

Guest speaker is Kenneth Strickland, director of research and director of services development at Tampa International Airport.

The cost is $15 in advance or $20 for walk-ins and non-members.

Please register, as space is limited.

For information, call the chamber at (813) 994-8534, or visit NorthTampaBayChamber.com.

Rosebud Continuum approved as a private school

July 18, 2018 By Kathy Steele

Field trips to Rosebud Continuum are a regular, bi-weekly event for students at Academy at the Lakes during the school year.

Students learn about gardening and sustainable practices for an environmentally friendly world.

Now, Rosebud’s staff members are preparing for a future that will expand its outreach to more schools.

The 14-acre Rosebud Continuum features a Florida Native Plant Trail, with a wildflower meadow. (File)

The Pasco County Planning Commission on July 11 approved a special exception permit that will allow Rosebud to operate as a private school.

The expectation is for more students from area schools to come for tours and hands-on-learning. Rosebud also plans to apply to Pasco County Schools for inclusion on a list of approved student support programs and resources.

Rosebud will not be a day school, but instead will be a go-to location for other schools interested in environmental programs, said Jerry Comelias, the site and educational director for the Rosebud Continuum, at 22843 Hale Road in Land O’ Lakes.

Teachers also could attend workshops to learn about Rosebud and sustainability, with a goal of being their students’ tour guides.

“We want to train the trainers,” said Comelias. “We want to make the world a better place.”

In addition to Academy at the Lakes, Blake High School students, from Hillsborough County, were among those making trips to Rosebud in recent months.

Students aren’t the only groups that tour Rosebud.

Visitors from Haiti came earlier this year to learn natural growing practices that they can use at home.

Comelias is a graduate of the Patel College of Global Sustainability at the University of South Florida.

Rosebud Continuum is a partnership between the Patel College, and Sonny and Maryann Bishop, who own the 14-acre site.

Sonny Bishop is a former National Football League player, and a Lakota Sioux.

Rosebud reflects the Bishop family’s philosophy of preserving and advocating for ancient traditions of sustainability, once commonly used in Florida.

The site features a sustainability farm, a wildflower meadow, goats, aquaponics, hydroponics, Florida native plants, beekeeping, and biodigesters that convert food waste into fuel and fertilizer.

The site also has a two-story brick home, a brick garage, a basketball and volleyball court, a hoop-house and a shed.

The metal shed will be designated as a classroom, and the hoop-house will be a greenhouse classroom.

No new structures are planned.

Summer months are mostly about maintenance and cleaning up, and getting geared up for the coming school year, Comelias said.

Tours through the Florida Native Plant Trail, with the wildflower meadow, though, are available on request, he said.

For information, call Comelias at (813) 331-7170, or email .

Published July 18, 2018

Nursing homes and hospitals face new fees

July 18, 2018 By Kathy Steele

Hurricane Irma largely spared Tampa Bay, and Pasco County, from its destructive path in 2017.

But, Irma also cast light on a weakness in hurricane preparedness for one of the most vulnerable populations – people living in licensed health care facilities.

Kevin Guthrie, assistant county administrator for public safety

The Pasco County Commission on July 10 approved an ordinance that makes provisions for coordinating evacuation plans between licensed health care facilities and the county’s emergency operations.

The ordinance also provides a fee schedule for licensed facilities, such as nursing homes and hospitals, to pay for county-led training and exercises in emergency management. And, it allows Pasco to hire an emergency management coordinator at an annual salary of about $61,000.

The coordinator will oversee the county’s health care operations program, including annual reviews of emergency plans prepared by licensed health care facilities. There also will be at least six annual training courses, and at least eight staged exercises to prepare for emergencies.

“The health care industry contacted us about this,” said Kevin Guthrie, Pasco’s assistant county administrator for public safety.

During Irma, some nursing homes evacuated patients to the county’s shelters. But, issues arose on the patient’s care and how they would be transported back to the nursing homes after Irma passed, county officials said.

Pasco County deputies, in some instances, had to step in and provide transportation.

Commissioners discussed the matter in a January workshop with local health care officials.

Funding for the program will come from annual fees of $250 collected from licensed facilities with 16 or fewer beds; and, $500 from facilities with more than 16 beds.

Also, a fee of just under $12 per bed will be collected.

At the January workshop, county officials reported estimates of more than 6,200 beds within the county. Most of the beds were at assisted living facilities, nursing homes and hospitals.

Published July 18, 2018

Appeal scheduled for solar farm project

July 18, 2018 By Kathy Steele

A decision on a controversial solar farm in northeast Pasco County is headed to an appeal at a public hearing on Aug. 7 in Dade City before the Pasco County Commission.

Two appeals were filed in May on the decision by the Pasco County Planning Commission to approve an exceptional use permit for the project.

Tampa Electric Company, TECO, wants to install a solar farm on land off Blanton Road, outside Dade City. Shown is a solar farm in Big Bend in Hillsborough County. (File)

One appeal is from Sandra Noble and the other from Tampa attorney Gordon Schiff on behalf of his clients, Gordon and Kathleen Comer. Noble and the Comers live near the proposed project site.

First Solar Electric, which has a contract with Tampa Electric Company (TECO), wants to install about 460,000 photovoltaic solar panels on about 350 acres, on both sides of Blanton Road. The solar farm, known as the Mountain View Solar Project, would produce on average about 53 megawatts of power, which would be fed to TECO’s power grid.

The project has produced spirited debate at previous hearings.

Area neighbors say the project will destroy one of the county’s best assets – its scenic views. They also differ with how county officials have interpreted Pasco’s development regulations, and say that the solar farm is a power plant that should be placed in an industrial district.

County officials say the solar farm doesn’t fit the legal definition of a power plant, but it is suitable in some agriculturally zoned areas, with a special exemption permit. They also say Pasco’s regulations are in line with how other counties approve solar farms.

Commissioners approved the Aug. 7 appeal hearing date during their July 10 meeting in Dade City.

They discussed other dates in September and October, after Pasco County Attorney Jeffrey Steinsnyder said the people who filed the appeals had objected to the August date.

However, commissioners cited scheduling conflicts and stuck with the hearing in August.

Published July 18, 2018

No increase planned for Pasco’s property tax rate

July 18, 2018 By Kathy Steele

The millage rate charged to property owners won’t increase for fiscal year 2019.

The Pasco County Commission voted on July 10 to tentatively set the rate for the 2019 draft budget.

Commissioners agreed to maintain current rates, which are at 7.6076 for the county’s operations, and 1.8036 for fire services.

Commissioners cannot increase the rates prior to adopting a final budget, but are free to decrease them.

Still, county officials said some residents can expect an increase in their personal property tax bill if the value of property went up.

The proposed budget will have its first public hearing on Sept. 4 at 6:30 p.m., in Dade City.

Overall, the county’s 2019 revenues saw a healthier increase than expected, based on final data on property valuations provided by the Pasco County Property Appraiser’s office.

Property values rose from about $24.6 billion in 2018 to about $27 billion for 2019, an increase of about $2.3 billion.

That translated to about $11.3 million in additional property tax revenues. That is about $787,000 more than county officials had anticipated based on initial estimates.

With the extra revenues, the county’s budget will fully fund the sheriff’s budget requests and pay for county employee salary increases. The budget also includes expanded library hours and completing some deferred park maintenance.

In addition, the budget provides funding for special requests from county commissioners made at a June workshop, which include:

  • A contribution of $50,000 to United Way, up from $15,000
  • A contribution of $30,000 to historical museums, up from $20,000
  • An allocation of $250,000 for Safety Town improvements

Published July 18, 2018

Pasco County streamlines development review process

July 18, 2018 By Kathy Steele

The Pasco County Planning Commission got a makeover but several of its newly appointed members will have familiar faces.

The Pasco County Commission on July 10 approved an ordinance that revamps an existing two-step process for previewing land use and zoning applications.

Commissioners disbanded a long-standing advisory board, known as the Development Review Committee, or DRC. That committee generally reviewed applications and made recommendations to the County Commission.

The DRC was made up of county department heads and the county administrator.

The county’s new ordinance also reduces the size of the Planning Commission from an 11-member board to seven voting members.

Six planning commissioners are county appointments, with the seventh member appointed by the Pasco County School District.

While the configuration has changed, five of the county’s appointees were members of the outgoing board. They are: Michael Cox, Jaime Girardi, Charles Grey, Peter Hanzel and Kevin Ryman.

Roberto Saez is the only new face on the board. He formerly was Pasco’s senior construction project manager for Pasco.

Chris Williams, the school district’s planning director, has been approved by the school district to fill the seventh slot. He, too, served on the outgoing board.

The new planning commission will have its inaugural meeting on July 26. It will be the only board making decisions and recommendations to county commissioners on development-related issues.

County commissioners unanimously approved the ordinance and new appointees.

The streamlined approach, which took years to become reality, initially was recommended by a study conducted by The Urban Land Institute in 2008.

Pasco staff members culled through 29 applications for the new planning commission, including seven current members.

They presented county commissioners with a list of 15 applicants, from which six candidates emerged with sufficient votes to make the final cut.

County commissioners also initially approved Dennis Smith – a current planning commission member –  as an alternate in the event that Cox had to decline his appointment.

Cox was waiting to hear if he would be appointed to a state ethics commission, which would make him ineligible to also serve on the planning commission.

The ethics commission appointment didn’t happen, so Cox will serve on the planning commission. And, the appointment of Smith as alternate became moot.

Published July 18, 2018

Business Digest 07/18/2018

July 18, 2018 By Kathy Steele

Vistra new hire
Vistra Communications LLC, a marketing communications firm recently hired Jamie Needham as senior vice president of marketing and communications, according to a news release from the company, which has an office in Lutz.

Needham has a master’s degree in management and marketing from Rockhurst University’s Helzberg School of Management, and a bachelor’s degree in communications from the University of Kansas.

She has held positions in marketing and communications at Sprint, H & R Block, American Century Investments, and Assurant.

Most recently, she served as vice president of marketing and e-commerce with NASB Financial Inc.

Needham has been a featured guest speaker and blogger for public and government engagements, and earned the No. 9 spot on Sports Illustrated’s “Best of Instagram” list.

Vistra is a nationally recognized, full-service marketing and community agency headquartered in Tampa. It provides services to corporate, government and nonprofit clients.

Brian Butler founded Vistra in 2007 after a successful career in the U.S. Army.

For information, visit ConsultVistra.com.

Coffee social
The North Tampa Bay Chamber of Commerce will have its Monthly Coffee Social on July 19 at 8 a.m., at Buttermilk Provisions, 2653 Bruce B. Downs Blvd., in Wesley Chapel.

This is a “no agenda” event with time for social networking.

For information, call Grace Martin at (813) 994-8534, or visit NorthTampaBayChamber.com.

Zephyrhills mixer
The Greater Zephyrhills Chamber of Commerce will have a chamber mixer July 19 from 5 p.m. to 7 p.m., at Pin Chasers, 6818 Gall Blvd., in Zephyrhills.

For information, call the chamber at (813) 782-1913, or email .

East Pasco networking
The East Pasco Networking Group will meet July 24 at 7:30 a.m., at IHOP, 13100 U.S. 301 in Dade City.

Guest speaker will be Pasco County Sheriff Chris Nocco.

For information, contact Nils Lenz at (813) 782-9491 or , or Vicky Jones at (813) 431-1140 or .

Central Pasco mixer
The Central Pasco Chamber of Commerce will host the Copperstone Suites Salute to Small Business Networking Business and Ribbon Cutting on July 25 from 6 p.m. to 8 p.m., at 3632 Land O’ Lakes Blvd., in Land O’ Lakes.

Copperstone Suites and The Laker/Lutz News are co-sponsors.

Sponsorships for a cost of $50 are available.

For information, call the chamber at (813) 909-2722, or email .  For sponsorship information, call (813) 298-7363.

Economic development briefing
The North Tampa Bay Chamber of Commerce will have its monthly economic briefing lunch July 26 from 11:30 a.m. to 1 p.m., at Hunter’s Green Country Club, 18101 Longwater Run in Tampa.

The cost is $15 for members and $20 for non-members.

For information, call (813) 994-8534, or email Grace Martin at .

SMARTstart seminar
SMARTstart will have a free seminar, “Creating a Successful Business Plan,” on July 31 from 1 p.m. to 3 p.m., at the Dade City Entrepreneur Center, 37837 Meridian Ave., in Dade City.

Informational handouts, a sample plan and business development materials will be provided.

For information, call (727) 842-4638.

Orange Blossom Aesthetics ribbon cutting
Orange Blossom Aesthetics will have its grand opening and ribbon cutting Aug. 2 from 5 p.m. to 8 p.m., at 2049 Little Road in Trinity.

Orange Blossom is a medical spa offering services such as dermal fillers, Botox, laser hair removal, medical weight loss, and skin care consultations.

For information, visit NorthTampaBayChamber.com, or call Orange Blossom at (727) 316-6210.

Women-n-Charge
Join Women-n-Charge Aug. 3 from 11:15 a.m. to 1:15 p.m., at Plantation Palms Golf Club, 23253 Plantation Palms Blvd., in Land O’ Lakes.

The luncheon will include an update on the Murder Mystery Tea and Dinner Theater fundraiser; a demonstration on preparing baskets; and surprise appearances of cast members of Murder Mystery, Murder Margaritaville.

The cost is $15 for members and $18 for guests who RSVP by Tuesday prior to the meeting.

Afterward, the cost is $20 for members and $23 for guests.

Register at Women-n-charge.com/meetings/.

For information, call (813) 600-9848, or email .

Women of Wesley Chapel network
Women of Wesley Chapel (WOW) will meet Aug. 3 from 7:45 a.m. to 9 a.m., at Beach House Assisted Living & Memorial Care, 30070 State Road 56 in Wesley Chapel.

WOW is a women-only, networking event on the first Friday of each month.

Enjoy breakfast and networking.

The sponsor is Legacy of Highwoods Preserve.

Please pre-register and pre-pay the cost of $5.

For information, call Grace Martin at (813) 994-8534, email , or visit NorthTampaBayChamber.com.

Free business seminar
SCORE will host an all-day, free business seminar on Sept. 13 from 8:30 a.m. to 1:30 p.m., at Residence Marriott, 2102 Northpoint Parkway in Lutz.

Featured guests will include experienced executives and entrepreneurs who have built successful companies. They are Sheila Neisler, owner of Catalyst, a marketing company; Jim Hammond, former chief executive officer in sales, marketing and operations; Jack Grise, former executive and vice president in sales, marketing, manufacturing and high-tech companies; Lora Shipman, owner of LoraShipman.com, a social media consulting company; and Greta Kishbaugh, professor at St. Petersburg College and president of Biz Dynamics Group.

A continental breakfast will be provided.

Seating is limited so registration by Sept. 7 is required.

For information and to register, visit PascoHernando.score.org.

Digital billboard lights up Land O’ Lakes

July 11, 2018 By Kathy Steele

The digital age of outdoor advertising is coming to central Pasco.

Motorists may be familiar with a two-sided “Tri-Vision” billboard on U.S. 41, north of State Road 54. The Champion Outdoor billboard flips through a trio of advertisements on each side, as slats rotate and marketing messages change.

But, the area’s first digital billboard is being installed on the west side of the apex where Dale Mabry Highway and U.S. 41 meet, in front of the WalMart Super Store, according to county permitting records.

Workers are installing a digital billboard for Clear Channel Outdoor at 1714 Dale Mabry Highway, in front of a Walmart Super Store.
(Kathy Steele)

Thousands of motorists pass through the juncture at North Dale Mabry Highway and U. S. 41 daily, making it a prime site for outdoor advertisers.

The location is one of four digital locations in Pasco County planned by Clear Channel Outdoor, Inc. as the company moves ahead on the digital campaign it began about nine months ago in the county.

Another location in central Pasco is slated for digital at 6027 Wesley Grove Blvd., in Wesley Chapel.

Activity in west Pasco also is changing the billboard landscape.

Permits for demolition of several static billboards and installation of two digital billboards happened in 2017 at 2310 U.S. 19 in Holiday, and on State Road 54, east of Little Road, in New Port Richey, according to county records.

A representative of Clear Channel couldn’t be reached for comment.

The Pasco County Commission approved an ordinance in early 2017 to allow permitting of new billboards as part of a strategy to reduce visual blight on the county’s major corridors. Until then, a ban on new billboards had been in effect for about 17 years.

Outdoor advertising representatives lobbied for the ordinance, which allowed new billboards and established rules for converting static to digital billboards. Provisions also were included for Tri-Vision billboards.

It took nearly two years of negotiations to strike that bargain.

County representatives wanted to eliminate a glut of static billboards dotting the roadways, including those in disrepair. Outdoor advertising representatives wanted to get their digital messages in front of passing motorists.

Clear Channel, OUTFRONT Media and The Champion Family of Companies participated in crafting the ordinance.

So far, Clear Channel in its agreement with Pasco has removed about 8,220 square feet of static billboard advertising. During the next months, another approximately 8,220 square feet will be taken down by Clear Channel, according to data provided by Pasco County.

The ordinance targeted billboards on major roadways including segments of State Road 54, U.S. 41, U.S 19, State Road 52 and Interstate 75.

A cap permits a maximum of 37 digital billboards in the county, with more digital allowed in some areas than others.

County officials estimated about 190 static billboards would be eliminated through the new regulations.

Some sites are off limits to digital including The Heart of Land O’ Lakes Vision Plan, Connerton New Town, the Villages of Pasadena Hills Stewardship District, and the State Road 52 gateway into Dade City.

Published July 11, 2018

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