Land O' Lakes News

A trio of computer businesses under one roof

August 28, 2013 By B.C. Manion

When Michael Sawyer recently set up shop in Lutz, he brought together three businesses offering a broad array of computer services.

The storefront at 18125 N. US 41, Suite 101, is the new home for Aware Media, TechGuyToGo and Tampa Technology Training.

Aware Media Marketing focuses on design work, ranging from business cards to website design. Sawyer had that business before he opened his new storefront.

Michael Sawyer works at his computer in his new storefront in Lutz, which has three computer businesses under one roof. (Photo by B.C. Manion)

He added TechGuyToGo to bring consumers into the shop for computer repairs, as well as repairs to the screens on their hand-held devices and computers. Sawyer also offers business services and technical training.

He launched Tampa Technology Training to provide courses for those wanting to improve their computer skills. Sawyer wants to share his knowledge with students, whether they are seeking a job, want to handle new responsibilities, or are interested in engaging in creative pursuits.

A part-time teacher at Hillsborough Community College, Sawyer said he’s excited about launching his training center because he wants to create an educational environment he believes will help students thrive.

“This is a small class. I have eight seats,” said Sawyer, who also previously taught at Aparicio-Levy Technical Center in Hillsborough County. “I might go to 10 eventually, but at the end of the day, it’s going to be a small-class environment. I just think the dynamics of the whole class changes, when you have that small classroom size.”

Personal interaction is helpful in computer courses because students arriving at class often come with wide-ranging levels of experience, he said.

“You have people who think they know, and they don’t. And, you have people who have no clue,” Sawyer said.

When people lack experience, they tend to be tentative, Sawyer said.

“You have to break down some of that intimidation. You have to make sure there are some steps for people to follow,” he said.

Small classes encourage greater collaboration in the learning process, Sawyer said.

“I think it makes people feel more comfortable because they’re not afraid about asking a question because they’re not holding up 29 people,” Sawyer said.

He plans to offer a wide array of courses, including those for people who want to get a better job, but may not be so strong with their computer skills. Sawyer will also offer classes for those looking to get into Web design.

He also plans to provide corporate training classes, as well as classes focused on desktop publishing. Training will be geared toward preparing students to obtain certification.

Because it is his own business, Sawyer said he is able to offer classes when he wants, usually around his HCC teaching schedule. However, he is planning to survey students to find out when they would like classes to be offered.

Sawyer moved to Lutz about a year and a half ago because he was attracted by the community’s natural beauty and quiet nature, he said. He chose to locate his storefront on US 41 because the busy highway that bisects the community brings thousands of cars past his business each day.

The location is also about midway between computer repair shops to the north and south, Sawyer said.

To learn more about Mike Sawyer’s businesses, visit:

www.awaremediamarketing.com

www.TampaTechnologyTraining.com

www.TechGuyToGo.com

Local schools add 1,000 students to rolls

August 28, 2013 By Michael Hinman

More students are walking through the front doors of area schools as communities in Pasco County continue to grow.

The 39 schools in east and central Pasco County added 1,000 students since this time last year, according to population numbers released by Pasco County Schools. On average, the student population growth in east and central Pasco would be equivalent to adding a classroom per school. The additional students bring the total public school population to 30,800 — a 3.4 percent increase.

Samantha Touriello, an incoming fifth-grader at Connerton Elementary School, gets some reassurance from principal Aimee Boltze while her mother Jessica Cottrell looks on during the first day of school last week. Samantha was able to wipe away her tears, and make her way to her new classroom. (Photo by Michael Hinman)

“We’re not exactly sure where they are coming from as we haven’t had a chance to analyze it just yet,” said Christopher Williams, director for planning services at Pasco County Schools. “There are certainly some new houses being built, but I’m not sure how much of that has impacted the schools.”

The biggest student population jumps came in Wesley Chapel, where Watergrass and Wesley Chapel elementary schools added 382 students, many of them coming from Quail Hollow Elementary School, which is closed this year for renovations. Both schools already taught more than a combined total of 1,000 students, but this year are operating with 1,438 — a 36 percent jump.

Also on the rise is Wesley Chapel High School, adding 206 students from this time last year, and increasing its student body by nearly 16 percent. Wiregrass Ranch High School was not far behind, adding 159 students to cross the 2,000 mark with an 8 percent jump.

“The Wesley Chapel and (SR) 54 corridor is where we’re seeing the most growth,” Williams said, adding there are still serious overcrowding issues at schools like Seven Oaks Elementary, Long Middle and Wiregrass Ranch.

And it will be that way, at least for the near future.

“We don’t have much of a budget for new schools, other than having enough money to build a new elementary school, in the next five years,” he said. “In the meantime, we’re doing what we can to help these schools.”

Local invention vying for spot on Walmart store shelves

August 28, 2013 By Michael Hinman

Time is running out for two local medical professionals to get their invention on the shelves of Walmart stores across the country. And they need your help.

BariBowl is an innovative portion control food container developed by Land O’ Lakes-based physician assistant Dezi Zevin and bariatric surgeon Dr. Tiffany Jessee. It’s designed to help anyone managing their nutritional intake for a healthy life, and it’s quickly advancing through Walmart’s “Get it on the Shelf” contest.

Dezi Zevin, a physician assistant based in Land O’ Lakes, shows off the BariBowl, a product she co-created with bariatric surgeon Dr. Tiffany Jessee. The two are in the final stages of getting their invention on the shelves of Walmart through the “Get it on the Shelf” competition. (Photo by Michael Hinman)

BariBowl uses two 4-ounce dishes that can be subdivided right down to 1-ounce portions. It seems simple enough, and Zevin said she was surprised no one else had thought of it before.

“Dr. Jessee does weight-loss surgery, and I was her PA, and we talked about whether there was anything out there that would help patients keep track of their eating after surgery,” Zevin said. “I went home and researched it, and I found nothing. So she said we should come up with something.”

That was 2010, and later that year, both had created a company — BariWare LLC —and had a working prototype going. By 2011, they were manufacturing the BariBowl from a facility in Clearwater. The bowls come in pink, blue and green, and are both microwave and dishwasher safe.

So far, marketing and sales efforts for the BariBowl — which retails at about $20 — have been focused on doctor’s offices, especially those specializing in bariatric surgery. However, the product has a wide range of uses that go beyond that, whether it’s someone managing diabetes, trying to lose weight, and even body builders and athletes.

“I use this for my kids instead of going through the drive-thru at McDonald’s,” Zevin said. “I prepare their meals in the morning, and can use it throughout the day.”

Zevin says she can pack lunch for her kids, and then have a second one ready at the end of the day when she picks them up and takes them to soccer.

Since the product launched, sales have doubled year-over-year. Yet, getting into Walmart could push those numbers right through the roof. For that to happen, it’s going to take votes, however.

Walmart’s “Get on the Shelf” contest features a number of products evaluated by the store’s management staff, and then put up for a public vote to see what consumers might be interested in. The BariBowl was part of the contest last year, but did not advance. And with voting running through Sept. 2, Zevin and Jessee are hoping for a much different result this time.

And even if they do succeed and turn the BariBowl into a booming business, neither plans to give up their day job.

“It would be like a dream come true, and it would be a game changer for both our lives,” said Jessee, who was Florida’s first female bariatric surgeon. “We don’t have the financial ability to do much advertising, so to walk into a store and see your product on a shelf for a national chain, that is just unbelievable.”

Extra profits would be reinvested back into the company, Zevin said, to help them expand the BariBowl line to other complementary products. That could include a larger bowl for those who have to eat more but still want to portion food.

To vote for the BariBowl in the Walmart “Get on the Shelf” competition, visit tinyurl.com/nxsygt7.

Pasco motorists could pay a nickel more at the pump

August 28, 2013 By B.C. Manion

People living, working or traveling through Pasco County will pay 5 cents more per gallon of gasoline beginning Jan. 1, if a proposed tax hike is approved by the Pasco County Commission.

The increase will help the county do a better job of filling potholes, tending landscapes, grading dirt roads and maintaining the county’s roads, officials said.

Commissioners are expected to vote on the issue on Sept. 10. But two commissioners already have spoke in favor of a higher gas tax.

Filling up in Pasco County could be getting more expensive soon to help pay for road maintenance projects. (File photo)

Ted Schrader and Pat Mulieri supported a potential gas tax increase during a commission workshop last week. Schrader said county staff members made a solid case for it.

“This is not a ‘wants’ plan, it’s a ‘needs’ plan,” Schrader said.

“This is an extremely important issue,” Mulieri said. Additional funds are needed because Pasco is a different place than it used to be. “It’s not your grandfather’s Pasco.”

The county’s current gas tax is 7 cents a gallon and the proposed tax would take it to 12 cents a gallon, which is the maximum level.

Commissioner Henry Wilson asked if the county could set the tax so that it would automatically expire in 10 years. Such a tax might be more acceptable to some people if they knew it was only temporary, he said.

County Administrator Michele Baker said that was possible. But if commissioners do move forward with an increase, the county’s proposed budget — already under consideration by the commissioners — would need changes.

Either way, the county must find a way to address its needs, Baker said.

“Our infrastructure is aging and falling apart,” Baker said. “This is a national problem.”

As the federal and state governments grapple with finding ways to repair their roads and bridges, it is unlikely that the county will receive additional funding to address local needs, Baker said.

“If we want to improve the infrastructure in Pasco County, it’s on us,” she said.

Baker also noted there’s a direct link between the quality of the community’s infrastructure and its property values. It affects not only current property owners, but also affects the county’s ability to attract new businesses.

Schrader agreed. “People, when they come here to look — that’s what they’re looking for, is the appearance.”

“Curb appeal, literally,” added Commissioner Kathryn Starkey.

The county has been waging a losing battle in its quest to maintain its roads and landscaping because of deep budget and staffing cuts, Baker said. The road and bridge department has lost a third of its budget since 2008, going from $8.9 million to $6.3 million. Its staff has been reduced from 90 employees down to 40, and at the same time, the county has added 240 lane-miles of new road.

“You have 50 less people to grade roads, mow right-of-way, do landscaping, fill potholes, put up signs, trim trees,” Schrader said.

Public Works director Mike Garrett told commissioners that the county’s response times for maintenance needs have lengthened because of staff and budget cuts. That

Situation, he said, will only grow worse without additional funds.

If the proposed increase is adopted, the 5-cent increase would generate $6 million the first year and $8.1 million per year thereafter. The first year is less because the tax would only be in effect for nine months of the fiscal year.

Hot cars and spicy chili coming soon to Lutz

August 28, 2013 By B.C. Manion

Organizers of the Lutz Centennial Cars & Chili event hope that classic and exotic car lovers will want to show off their vehicles at the Nov. 2 event. (Photo courtesy of Bob Moore)

Chili aficionados and classic car buffs can compete for bragging rights on Nov. 2 at the Lutz Centennial Cars & Chili event.

The event is one in a series of celebrations this year to mark the 100th anniversary of Lutz, which has a rich history of bringing people together for community gatherings.

“The main thing I’m hoping for is a good day,” said Bob Moore, chairman of the centennial committee. “What I’m trying to do is involve people from Lutz. I know there are a lot of people in Lutz that have classic cars.”

Car buffs and motorcycle enthusiasts are encouraged to take part in the show, which will feature classic cars, exotic cars and motorcycles.

“Come show off your Harleys,” Moore said.

The chili cook-off will have two categories: Families and individuals will compete in one, and clubs and organizations will square off in the other.

Steve Otto, a widely known columnist for The Tampa Tribune, has vast experience in judging chili contests and will lead the team judging this cook-off.

Suzin Carr, the honorary Guv’na of Lutz, will also get to choose her favorite chili.

Centennial Committee member Janet Hardy said the committee wants to put the word out early, to encourage people to take part. The deadline for registration to compete in the cook-off is 5 p.m. on Oct. 25, and there is a $25 team entry fee.

She hopes chili cooks will pull out their deep pots, long-handled ladles and special recipes to test their skills against other chili lovers. She also hopes that they’ll show off their team spirit, because organizers are trying to promote good old-fashioned fun.

The idea, she said, “is just to celebrate the fact that Lutz is a great place.”

Chili cook-off teams can consist of one chef and two assistants. The chili must be cooked on-site. Since there’s no electricity, teams must provide their own LP-gas cooking appliance. They must also supply their own ingredients and cooking utensils.

Patrons will be able to purchase official centennial chili cups for $5 each, which they can carry around from team to team to sample different kinds of chili. The tastings will begin at noon and will end when the chili runs out, or at 2 p.m.

The celebration will be on the grounds between the old train depot and the Lutz Community Center, between US 41 and the Lutz Branch Library.

To find out more about the chili cook-off, email . To learn more about the car show, email .

Pasco adds new virtual school, while state sees its operations suffer

August 21, 2013 By Michael Hinman

They didn’t like it, but the Pasco County School Board earlier this month approved the application of a virtual charter school that was once under state investigation.

In a 3-1 vote, with Alison Crumbley dissenting, the board allowed the Southwest Florida Virtual Charter Board to open a virtual charter school in Pasco County — as long as the school meets stringent quality guidelines.

Science teacher Stephanie Carter prepares to give a virtual class through her laptop and tablet computer setup as part of the first day of school for Pasco eSchool last year. Joining Carter are, from left, Chinese language teacher Kim Giorgio, English and language arts teacher Heather Kline, and music and physical education teacher Kristi Duffy. (Photo courtesy of Pasco eSchool)

It turned a rather significant page in the evolution of virtual education with the expansion of such services in the county. But then the landscape shifted significantly when the state-run Florida Virtual School announced massive layoffs after an enrollment drop and changes to how the state funds it.

The future of educating students no matter where they are is at a precipice, and virtual education must find a way to not only survive, but thrive, says Pasco eSchool principal Joanne Glenn.

“It’s a great choice option for a variety of families in a variety of circumstances,” Glenn said.

Virtual schools are typically done through a computer and Internet connection, and were designed for students who were geographically challenged to get specific coursework from a bricks and mortar operation. Today, however, these types of schools are being used more and more by students looking to supplement what they’re already doing in an actual school classroom.

“Students in kind of a traditional setting began to supplement their instruction through virtual schools,” Glenn said. “They can take courses to recover credits, or even take courses that can accelerate their workload, to help them complete graduation requirements in their off time, so they can free up space to do a dual enrollment court or advanced placement.”

Pasco started its eSchool in 2009, and last year serviced 5,500 semester courses for 2,300 students. And that’s just for middle school and high school. The elementary eSchool has about 100 students — a smaller number because it requires not only the regular involvement of the student and teacher, but a parent as well.

Although interest in virtual schools continues to grow each year, the charter operation offered by the Southwest Florida Virtual Charter Board was met with so much skepticism from the board when it was first introduced last spring that they denied the request.

Southwest Florida Virtual appealed that decision to Florida’s Department of Education, prompting school board members to reconsider without risking a lengthy legal battle.

An investigation concluded Southwest Florida Virtual hired only certified teachers in Seminole County, but concerns remain.

“Student achievement, or the lack thereof, is something we are very worried about,” said Nancy Scowcroft, supervisor of charter schools for Pasco County. “Their school grades are not being posted on the Department of Education’s website, which means they are appealing. I don’t know what these scores look like, but apparently they are not where they want to be.”

The county maintains oversight of charter schools to make sure they are meeting specific criteria. With bricks and mortar schools, it means just traveling to different parts of the county when needed. However, to see what’s happening with Florida Virtual Academy of Pasco County, as this new school will be called, it will require regular trips to Daytona Beach.

“That means spending more money just to keep an eye on everything,” Scowcroft said.

Jeff Kwitowski, a spokesman for Virginia-based K12 Inc., which calls itself the “vendor” for the charter school operations in Florida, points to the fact that the previous claims against the school were unsubstantiated. And even if there was an issue of teachers lacking certification for their particular subject matter, it’s not against the law.

The state department of education reports more than 8,700 teachers in Florida’s schools are teaching courses outside their subject certification, Kwitowski said in a statement. He added that Seminole County, which made the complaint, admitted to having 100 teachers without proper certification in the 2011-12 school year alone.

“K12 had only three teachers whose certifications were ‘out-of-field,’ and they were quickly corrected,” Kwitowski said.

Some of the demand for virtual schools will now be shared by both Florida Virtual Academy and Pasco eSchool. And that alone could very well create a strong future for this newer type of learning, eSchool principal Glenn said, especially since taking at least one virtual course is a graduation requirement for the Class of 2015.

“This is the way a lot of employers are delivering on-the-job training now and professional development, and it’s also something that is happening more and more in post-secondary schools, colleges and universities,” Glenn said. “This gives all of our students a chance to have that first experience in a supported environment. So once they get out there in the real world, they’ll be ready.”

Watch for bikers: They’re honoring local heroes on Sept. 7

August 21, 2013 By Michael Hinman

Firefighters and first responders are known for making house calls when they’re needed the most. But on Sept. 7, they’ll get some visitors of their own: Hundreds of motorcycle riders, just wanting to say thanks.

Pasco County Choppers are hitting the road once again for its annual Gratitude Ride, a 50-mile trek from station to station honoring the heroes that don’t get thanked enough. At the same time, these more than 300 bikers raise money for the Pasco County Fire Benevolent Fund, which helps families of firefighters when they need a helping hand of their own.

Motorcycle riders from Pasco County Choppers and other groups line up to take off on its Gratitude Ride last year, visiting firefighters and first responders, to thank them for their service. (Photo courtesy of Dan Turner)

It’s no coincidence this ride happens around the anniversary of the Sept. 11, 2001 terrorist attacks that killed 412 emergency workers in New York City alone. Local Realtor Dan Turner is originally from New York, and visited the World Trade Center towers many times before the tragedy. While that fateful day is now 12 years in the past, Taylor wants to make sure it’s always remembered.

“Some people have forgotten about 9/11; the whole thing has worn off a bit,” said Turner, who is now in his fourth year organizing the event. “We try to bring as much attention to it as possible.”

For the second year, the Gratitude Ride goes beyond just a gathering for hog enthusiasts. It’s expanding into a public afterparty at the Quail Hollow Country Club beginning at 1 p.m. There, visitors can enjoy the many motorcycles on display, eat food, enjoy drinks, and hear music from the Greg Billings Band.

Funds raised through a raffle and 50-50 will go to the Benevolent Fund.

“We’ll be passing some boots around to try and raise a little bit more money,” Turner said, referencing the boot campaigns conducted by firefighters to raise money for the New York City victims on street corners immediately following the terrorist attacks.

While the party begins at 1 p.m., the chopper riders will be up much earlier, gathering at the government center at 4111 US 41 in Land O’ Lakes around 9:30 a.m. There, Turner will host a dedication ceremony, and just after 10 a.m., the bikes will start heading out to their first destination.

This year’s stops begin with Station 15 at 11538 Trinity Blvd., in New Port Richey. Station 14 follows at 7800 River Ridge Blvd., also in New Port Richey, before wrapping up the trip at Station 20 at 15900 Little Ranch Road in Brooksville.

“We remember the events and honor the lives that were lost,” Turner said of the terrorist attacks. “Closer to home, I wanted to make sure that we recognized our own emergency services, not just after the fact, but all the time. They are the ones that always say it’s just a job, but we all know that they run into danger as we are running away from it.”

While there might be stigmas assigned to large groups of motorcyclists thanks to portrayals of them in the movies, the chopper community is actually quite the opposite.

“It is a community that gives back,” Turner said. “There’s always some kind of benefit we’re participating in, a lot of toy runs and food drives and things like that. It’s a broad spectrum of people that ride, and they always have an eye for doing something special.”

The rain date for this year’s event is Sept. 8. For more information, visit www.PascoCountyChoppers.com.

Pasco residents expect 9 percent tax hike

August 21, 2013 By B.C. Manion

Sheriff’s budget won’t grow

Pasco County commissioners spent hours whittling away at different portions of the county’s $1.16 billion budget last week, but didn’t make a dent in a proposed tax hike.

Based on the county’s proposed millage rate, officials say the owner of a $100,000 house, assuming a $50,000 exemption, would pay $33 more a year.

Scores of taxpayers have contacted commissioners voicing opposition, but commissioners continue to move forward with the proposed increase.

The proposed property tax rate is 7.49 mills, up from last year’s rate of 6.86 mills. The proposed municipal fire rate is 1.71 mills, up from 1.54 mills last year. Each mill is equal to $1 for every $1,000 of taxable value.

Commissioners did not reduce the proposed rates, despite rejecting a request by Pasco County Sheriff Chris Nocco to increase his $91 million budget by $500,000.

The sheriff initially proposed a $93 million budget. County officials recommended a $91 million budget, then Nocco came and asked commissioners for $500,000 more. However, commissioners noted the sheriff’s budget has continued to go up, while other county departments absorbed cuts.

“I think he’s got to learn to live within his budget,” Commissioner Pat Mulieri said. “I just think there is a limit.”

While rejecting the half-million bump, commissioners agreed to Nocco’s request to use Penny for Pasco funds to purchase unmarked detective cars and other sheriff’s office vehicles.

While they didn’t lower the proposed tax rate, commissioners made about $700,000 in cuts in the proposed budget to plug an unexpected revenue gap. The changes were needed because Mike Fasano, the county’s newly appointed tax collector, informed the county that it had overestimated the amount of money his office would return to the county by about $720,000.

Fasano recently assumed the office that was held by Mike Olson, who died suddenly in June.

To help balance their proposed budget, commissioners trimmed an allocation for a master facilities plan, eliminated a proposal to beef up code enforcement, reduced the amount of funding for a communications office among other things. They’re still about $52,000 from where they need to be.

Commissioner Henry Wilson, who voted against the tentative tax rate in July, remains opposed. “I still can’t support this,” he said.

Commission Chairman Ted Schrader told Wilson that he’s being disingenuous, unless he can recommend specific budget cuts.

“I have not completed looking at the book,” Wilson said. “I’m still trying to figure out places to cut.”

Commissioners are set to have their first public hearing on the proposed budget on Sept. 10, with a second and final hearing on Sept. 24.

First Fridays aim to raise funds, build fellowship

August 21, 2013 By B.C. Manion

The Lutz-Land O’ Lakes Woman’s Club is known for the community’s Fourth of July parade. The Lutz Civic Association is known for its annual Lutz Guv’na campaign.

And now the Lutz Citizens Coalition wants to kick off its own signature event.

Beginning Sept. 6, the coalition will sponsor Lutz First Fridays, a food truck rally on the first Friday of each month, aimed at helping to raise money for the community organization and to give residents a place to eat and mingle.

This is one of more than two dozen food trucks that will selling food at the Lutz First Fridays events, to get people together and raise money for the Lutz Citizens Coalition. (Photo courtesy of Generation Food Truck)

The rally, which will be professionally managed by Generation Food Truck, will have at least 26 trucks, said Jeremy Gomez, who owns the company along with his wife Candy.

The food trucks will offer diverse selections, including everything from kangaroo to gourmet popsicles, Gomez said. He thinks it’s safe to estimate that the monthly event will draw a couple thousand people out for dinner.

Food truck rallies are popular because people like to try new foods, he said.

“People like the variety. They know the trucks aren’t storing stuff in a freezer,” Gomez said. “I don’t even know a food truck that owns a microwave. Most of the foods are locally sourced.”

He also thinks the rally is a natural fit for the community.

“Lutz has always been good for outdoor events,” Gomez said.

Sam Calco, vice president of the Lutz Citizens Coalition, said the monthly gathering will help the coalition raise not only money, but the organization’s profile in the community as well.

“We’ve been an organization for about a year. We derive most of our money from family memberships, $25 a year,” Calco said.

The organization also receives donations from businesses.

The best way to raise money is to get the community involved, Calco said, like the coalition did with its Lutz Biggest Yard Sale in May.

“We learned a lot of things of what to do and what not to do,” Calco said.

With the food truck rally, the coalition will receive a fee from each participating truck and it will handle the drink concessions, Calco said.

He thinks the food truck rally will be a popular community event. It gives people a chance to mingle, to take a break from cooking dinner and to enjoy themselves at a family-friendly event.

Final details are still being worked out, including what time the event will begin, but would likely start around 5 p.m. or 6 p.m., Gomez said. It will end around 10 p.m., unless people come over after a local football game and it needs to stay open longer, Calco said.

The location for the event is still being pinned down, too, but both men expect that to be determined soon.

The Lutz Citizens Coalition was formed about a year ago. Its mission is to preserve Lutz and protect it from unwanted growth, Calco said.

Economic boom? County commits $50,000 to Saddlebrook golf

August 21, 2013 By B.C. Manion

Pasco County and Saddlebrook Resort Tampa are joining forces to host the 2014 Golfweek Senior Amateur Championship and the Golfweek Junior Tour Championship early next year.

The Pasco County Commission voted unanimously to approve a $50,000 sponsorship in a joint venture with Saddlebrook and Golfweek Magazine.

Pasco County’s tourism council is using golf courses like the one at Saddlebrook Resort to help highlight the sporting opportunities available to tourists. (File photo)

“I think this is a phenomenal opportunity,” Commissioner Jack Mariano said.

If the county can get people to look at Pasco, especially at the right time of year, it could open new possibilities, not only for Saddlebrook, but for other quality area golf courses, Mariano said.

“The promotional value to Pasco County, highlighting some strong assets that we have, is tremendous,” he said.

“Maybe this will be the beginning of a lot of opportunities,” said Commission Chairman Ted Schrader, noting the county’s success with the national lacrosse tournament that takes place annually in Wesley Chapel.

This partnership is the tourism office’s first foray into promoting Pasco’s golf amenities, said Eric Keaton of the Office of Tourism Development. Revenues from bed taxes pale in comparison to the promotional value of the venture.

Besides Saddlebrook, the county has 20-plus courses, Keaton said.

“Golfweek and Saddlebrook are going to work together to not only promote their destination, but also a number of other golf destinations in the county,” Keaton said.

Keaton told commissioners the tourism office has the money to cover the expense because its revenues exceeded expectations, and costs were kept below budget. The value of the partnership “exceeds the purchase price two-fold,” agenda documents supporting the proposal noted, adding that Golfweek is the “Cadillac of golfing advertising platforms.”

The senior tournament is scheduled for Jan. 15-17 and is expected to involve 80 players on one golf course. The event should generate 400-plus room nights, as golfers arrive the day before the three-day tournament, and depart the day after the event ends.

Spouses are expected to accompany the senior golfers, potentially bringing in more revenue to the county.

The junior tournament, which will be in January or February, is expected to draw 40 to 60 golfers on a single course and will involve two days of golf, the agenda materials read.

The event is projected to create 240-plus room nights with golfers accompanied by their families.