The Laker/Lutz News

Serving Pasco since 1981/Serving Lutz since 1964

Wesley Chapel/New Tampa News

Books for Troops offers peaceful respite during challenging times

By

Patricia Murphy was delivering magazines to the James A. Haley Veterans’ Hospital in Tampa, when a young man in a wheelchair approached her.

The man, who had lost his leg in the war, couldn’t have been more than 20 years old, she recalled. But here he was, thanking her for magazines.

The young veteran told her that reading the magazines at the hospital was helping him through a tough time, and he told her he wished he could have had something to read while he was deployed.

He wasn’t living at a base, he explained. He was living in a tent on the outskirts of Iraq. Having something to read, he told her, would have made a difference.

Murphy said she thanked the young man for his service, stepped into the elevator and burst into tears.

The experience inspired the Land O’ Lakes woman to launch Books for Troops. Now, in its third year, the organization has shipped more than 15,000 books to troops overseas and delivered 5,000 books to local veterans.

It has an annual drive in October to collect the books that it sends out all year.

“We are accepting action adventure, suspense, mystery, comedy and comic books,” Murphy said. “The most important thing is that they are in very good condition.”

Besides shipping books to military personnel overseas, some books are delivered to hospitals and nursing homes.

Because of military regulations, the organization cannot accept books about religion, the apocalypse or pornographic materials, Murphy said.

The effort is aided by an army of helpers, Murphy said, noting this year three Girl Scout troops from Land O’ Lakes are helping with the collection drive, and four scout troops from Lutz are helping, too.

“The Boy Scouts and Girl Scouts come and they clean them and sort them by genre,” Murphy said.

Local civic groups and businesses also play a huge role in the effort. Many businesses help by putting out collection boxes. Wesley Chapel Kia, she noted, has been there from the beginning.

The storage unit for Books for Troop is at the 54 U Store in Lutz, which is a year-round collection site, Murphy added.

“All of the paperbacks get shipped to the troops,” she said. The hardbacks are delivered to nursing homes.

Any books that can’t be shipped or delivered because of their condition are recycled, so nothing is wasted.

Murphy has been amazed by people’s generosity.

“The first time I did it, I thought maybe I’d get 100 or 200 books,” she said. “But no, I ended up with over 5,000 at the first book drive.”

Murphy said the donation of books has outpaced her ability to raise money to ship them.

It costs $15 to ship a box of 30 books, said Murphy, noting her husband’s company, Psychological Assessment Resources, donates the shipping boxes.

While she can get enough books to satisfy requests, she can’t raise enough money to ship them.

Murphy thinks the books provide an excellent diversion for troops, when they have some down time.

“It is a really good way to get their mind off the heat, the bugs,” she said. When they’re staying in remote places, she added, “they don’t have television.”

The books go to war zones, but she’s also shipped them to such places as Japan, Germany and China. They also go to hospitals all over the country.

If anyone would like to volunteer, host a collection box, or make a tax-deductible donation, email Murphy at .

2013 Books for Troops Collection Sites
Carrollwood
Book Swap at13144 N. Dale Mabry Highway in Tampa.

Land O’ Lakes
Land O’ Lakes Recreation Complex at 3032 Collier Parkway
Stagecoach Clubhouse at 3632 Mossy Oak Circle
Ballantrae Clubhouse at 17611 Mentmore Blvd.
Oakstead Clubhouse at 3038 Oakstead Blvd.

Wesley Chapel
Country Walk Clubhouse at 30400 Country Point Blvd.
Lexington Oaks at 26133 Lexington Oaks Blvd.
Meadow Pointe III Clubhouse at 1500 Meadow Pointe Blvd.
Precision Kia Wesley Chapel at 28555 State Road 54
Saddlebrook Resort Clubhouse at 5700 Saddlebrook Way
Seven Oaks Clubhouse on Ancient Oaks Boulevard in the Seven Oaks subdivision

New Tampa
Grand Hampton Clubhouse at 8301 Dunham Station Drive in Tampa

The power of the printed word

By

I first considered writing a column about the demise of Patch last August when AOL Inc. announced it was shutting down most of its community websites.

I mentioned this to a couple friends not in the newspaper business, and each gave me a puzzled look. “Patch?” they said. “Never heard of it.”

One thought it was a website for people who liked to quilt; another was sure it had something to do with rabbits.

Just in case you, too, never heard of Patch, it was a network of 900 or so websites around the country that posted local stories written by employees and viewers, including local Patch sites in Land O’ Lakes, Lutz and New Tampa.

The Patch concept piggy-backed what we do best at The Laker/Lutz News — giving readers stories about local people, events and issues that are only found in their weekly community newspaper. We call this hyperlocal news.

Patch offered this same hyperlocal formula, but in a digital format. And while Patch’s stories, photos and video clips were often very good, most of its websites never drew enough viewers to justify selling ads to local businesses.

Patch failed not because of poor content, but because not enough people went to its website. There was never enough traffic to create the momentum needed to generate advertising dollars to cover its expenses, much less make a profit.

So why was Patch unable to pull people like you to its websites when its content was much like the stories you’re reading in this week’s Laker or Lutz News?

We believe the answer is so simple that it has been overlooked.

The stories Patch covered and we write about are not urgent enough for you to search for them online. You’re just fine getting your community news in a weekly newspaper delivered to your home.

We know from several research studies in our industry that only 25 percent of regular readers of community newspapers go to their paper’s website. And when they do, it’s just once a month on average.

This means if you’re reading this column, you have probably never visited our website at www.LakerLutzNews.com. And my staff and I are OK with that because we never stopped believing in the power of the printed word.

I believe egos get in the way of many publishers and journalists who incorrectly assume their stories are so important that they must be posted on their websites as soon as they are edited. They believe readers are as consumed as they are with getting news 24/7.

Here at The Laker/Lutz News, we accept what the research verifies — that you like getting your community news the traditional way — in a newspaper delivered to your driveway that you can read when you choose.

Those of you who do visit our website mostly go there to get digital links to stories you’ve already read in print. Or, you may be a seasonal resident wanting to keep up with the news here when you’re back north. Or, you may want to share it with relatives who live elsewhere.

We think of our website as a service to readers who want to link our stories to their websites or Facebook pages. We’ve made it easy to navigate with a searchable archive of local stories going back to 2009.

Our stories are posted Thursday morning, the day after you get The Laker or Lutz News at your home. I’ve never understood why most newspapers do the opposite —post stories to their websites before their readers have a chance to read them in their printed product. From my perspective, it’s like competing against yourself and cannibalizing your primary product.

Which takes me full circle back to Patch. I believe Patch faced a daunting challenge from its beginning because AOL ignored what research has told us for years — that people seldom go online to seek hyperlocal news.

It’s not that news websites are never viable. Certainly national websites for newspapers like USA Today and the Washington Post attract readers because they break important national and international stories. Even daily newspapers can have a strong Web following, especially for sports coverage where fans demand the immediacy of game results.

But the kinds of stories Patch posted and we write about are not crucial to your daily routine. Most of our stories are not things you need to know about immediately. Rather they are stories you enjoy reading about when you have the time.

Much has been written about newspapers being dinosaurs — that our industry is on its way to extinction because of the Internet. The Patch experiment proves that prediction false.

The Laker/Lutz News has never been as well read as they are today. People have an innate yearning to know what’s happening in their community, and will forever get a thrill when they see the name or photo of someone they know in the newspaper.

And there’s a good chance when they do, they will likely cut the story out, stick it on their refrigerator and mail a copy to friends and relatives.

Try doing that with a digital version.

PEDC earns international award for business enterprise network

By

The International Economic Development Council had reason to recognize Pasco County earlier this month, bestowing its Gold Excellence in Economic Development Award to the Pasco Economic Development Council.

PEDC had established an unconventional, collaborative entrepreneurship program called the Pasco Enterprise Network. From that, a new business incubator, as well as a microloan fund for small businesses, was formed.

“These awards are meant to honor the organizations and individuals who are dedicated to making a positive change in their communities,” IEDC chair Paul Krutko said in a release. PEDC “uses creative solutions and inventive ideas, and offers other regions a wonderful example to learn and benefit from.”

The enterprise network, recognized as the best of the best for communities with populations of between 200,000 and 500,000 people, is a one-stop resource for finding guidance and assistance for new businesses, according to the PEDC’s website. It’s a collaborative effort of nonprofit groups that provide consulting, counseling, education and technical assistance.

“Basically, this was all put into place because there was a lack of capital for startup businesses and small businesses in the county,” said Krista Covey, the PEDC’s economic development manager. “We are about job creation and about supporting our local economy to help our businesses grow and be prosperous. The hindrance was capital.”

The microloan program has put capital back on the market, especially during a time in the recent past when banks weren’t exactly lending to small businesses. With a pool of $320,000 thanks to investments from Saint Leo University, various banks and other groups, nine loans of up to $35,000 have been distributed so far with low interest rates and terms of no more than six years.

The loans themselves have created 24 jobs in the county, Covey said, and this past summer, even had its first payoff when 301 Designs Inc. paid back its loan 17 months ahead of schedule.

An online retail apparel company, 301 Designs started in the home of its founder, Gil Gauthier, and is now operating out of a 2,400-square-foot warehouse space.

“If a company comes in and has a good business plan in place, that’s great,” Covey said. “Even if they don’t have a business plan, we automatically refer them to the small business development center and they’ll be walked through the whole process.”

Even if a company qualifies for money under the microloan program, the help doesn’t stop there.

“We offer ongoing technical assistance along with the other help they’ll receive from the PEDC,” Covey said. “We want them to be successful, and we want them to be a viable business.”

Joining Saint Leo as financial contributors to the microloan program are Pasco County, Wells Fargo Bank, Bank of America, CenterState Bank, Suncoast Schools Federal Credit Union, local entrepreneur Tim Tangredi, and Rubber Resources owner Dale Hawker.

Its incubator at the Dade City Business Center is the first of its kind in Pasco County. The SmartStart incubator is an overall partnership that includes the help of Dade City government officials, the Greater Dade City Chamber of Commerce, Florida High Tech Corridor Council, Saint Leo, the Florida Small Business Development Center, and the University of South Florida’s USF Connect.

The IEDC has more than 4,000 members around the world, and its excellence in economic development awards recognizes the world’s best economic development programs and partnerships, marketing materials, and most influential leaders.

This award is the sixth state- or national-level accolade in the last three years for the PEDC.

“We know that a successful economy depends on small businesses and the support of entrepreneurship,” said PEDC chief executive John Hagen, in a release. “Working together as a support network, entrepreneurs will be more likely to succeed.”

Elevated road proposal finds lessons in history

By

The deadline is here for groups wanting to convince the Florida Department of Transportation to part with valuable road rights of way in Pasco County’s State Road 54/56 corridor.

The FDOT asked for the proposals after it received an unsolicited request to lease the rights of way to build a 33-mile elevated toll road that could possibly shorten the trip between Zephyrhills and New Port Richey to less than 30 minutes.

International Infrastructure Partners have proposed building a 33-mile stretch of elevated road, like this one built over the Lee Roy Selmon Expressway in Tampa, to help move traffic from one side of the county to the other. But some observers warn that state officials should keep some hand in any project that gets approved. (Photo by Michael Hinman)
International Infrastructure Partners have proposed building a 33-mile stretch of elevated road, like this one built over the Lee Roy Selmon Expressway in Tampa, to help move traffic from one side of the county to the other. But some observers warn that state officials should keep some hand in any project that gets approved. (Photo by Michael Hinman)

Gerald Stanley and International Infrastructure Partners LLC piqued the interest of state officials and the county as a whole with the request in June, and it’s created debate on not only if it’s good for the county, but if such a project is even feasible.

Those answers are yes and yes, said John Hagen, president and chief executive of the Pasco Economic Development Council. The fact is, Pasco County is growing quickly, and even an expanded State Road 54 struggles to accommodate the traffic it receives.

“You either have to build a bunch of new lanes and widen it out, or you have to build up,” Hagen said. “And in some places, (widening) just won’t work very well. You have stores and neighborhoods right up to the road. If you end up widening with new lanes, you’re going to be bulldozing.”

Some business owners, however, disagree. In an August meeting with Pasco County Commissioner Kathryn Starkey, a few members of the Greater Wesley Chapel Chamber of Commerce expressed opposition to the road, fearing it would allow traffic to bypass their businesses.

“Things are going to get congested if we keep going the way we’re going,” Hagen said. “The idea that you’re going to attract more business somehow as we turn the place into a parking lot is something to rethink here. A way for local businesses to get more business is to separate out the people who are not planning to stop anyway — who are just wanting to get across the county — and opening up the surface roads to local traffic.”

Following the money
If built, the elevated expressway would be the first privately owned toll road in Florida. Cost estimates weren’t shared, but using the elevated road built for Tampa’s Lee Roy Selmon Expressway in the early 2000s as a model, builders could be looking at a cost of $70 million … per mile. That would bring the total price tag of this project to around $2.3 billion.

Stanley’s group, IIP, would raise the money through private sources like hedge funds, and then try to recoup that investment — with the necessary profit — through toll revenue collected by travelers who choose the expressway.

Yet, that profit model could be troubling.

Last year, toll roads in Florida collected revenue of $616 million from travelers. That’s broken down to $1.3 million per mile. Applying those numbers to this project would generate prospective revenue of $44.2 million each year. Even if IIP never spends another dime on the road, it would take the company 52 years to recoup its investment.

But that might be OK. Neil Gray, director of government affairs for the International Bridge, Tunnel and Turnpike Association in Washington, D.C., says investors in projects like this know what they’re getting in to, and many are willing to play the long game.

“We’re talking as much as 99 years,” Gray said. “A 99-year concession is patient money. It also allows them, from the private side, to make these things happen that might not be viable on the state level. They can pool that money together right now, and build it right now.”

Not accounting for inflation or other increases and variables, a 99-year agreement on a Pasco elevated roadway would generate revenue of $4.4 billion — doubling the initial investment.

Learning from others’ mistakes
The FDOT, however, should be very careful about such long deals, says the U.S. Public Interest Research Group Education Fund, an independent advocacy group that has spoken out against road privatization.

In a 2009 report authored by Phineas Baxandall, any agreements between the government and a private entity should clearly spell out expectations, and leave some of the decision-making — like toll rates — to the public. On top of that, no deal should last longer than 30 years, because even if the toll road fails, the structure will still be there, and the county will have to deal with it.

Toll roads really can fail, by the way. Just look at the Camino Colombia Toll Road in Texas. Built in 2000 at a cost of $90 million, the 22-mile road between the Mexican border and Interstate 35 north of Laredo was expected to generate $9 million in its first year alone based on the traffic created by the North American Free Trade Agreement, U.S. PIRG said. Instead, the road that charged tractor-trailers $16 each earned just $500,000.

Within a few years, the road was sold at auction to an investment company for $12.1 million who in turn shut it down. The Texas Department of Transportation needed that road in operation, and it cost the government entity $20 million to buy it and reopen it.

“No matter who runs it, the physical structure is going to be there, and it never goes away,” said Gray, adding that lessons are being learned to prevent another Camino Colombia debacle. “Each time these transactions are done, the government side is getting smarter and smarter and smarter. Now you have governments that negotiate contracts that include a series of performance metrics. If you fail to maintain those level of standards, you will breach the contract, and the government gets the road for free.”

Something has to be done
Florida has a big problem on its hands when it comes to roads, and it may depend on private proposals like IIP’s to grow the state’s infrastructure.

By 2020, Florida is expected to be $47 billion short in funding transportation improvements, like repaving, lane expansion and new roads.

“Our gas tax funding that pays for the highway system is no longer sustainable,” said Christa Deason, a spokeswoman with Florida’s Turnpike. “People are driving less, they are using transit more, and buying hybrid cars. There is not a ton of money pouring into the coffers anymore to build these roads, or even to maintain the ones we built 50 years ago.”

Pasco County has hit a similar wall. Commissioners had proposed a local gas tax increase to help fund road maintenance and construction for the coming year, but it failed under public pressure.

“We need to look at progressive ways to move traffic on 54,” Commissioner Starkey said.

During its presentation last week to county officials, the Urban Land Institute — the independent growth and development analytical group — strongly suggested Pasco stay away from the elevated road, and instead concentrate on reducing the need for more roads in the first place. That means developing communities that have live, work and play all within walking distance, or easily accessible through public mass transit.

“What ULI was trying to say is that we need to reduce trips so that people don’t have to go all the way across the county to get to a Wiregrass mall for instance,” Pasco EDC’s Hagen said. “We should create shopping experiences that are close by, that people can walk to.”

No matter what someone’s position is on the proposed elevated road, the conversation must continue, he said.

“People are just reading a small article in the paper, or they see a 30-second thing on television, and it doesn’t really explain the full complexity of how to do traffic planning, and how it fits into good community planning,” Hagen said. “Trying to get people engaged to create some light rather than heat, that would be a good step.”

Keeping kids safe from human trafficking

By

It’s a crime that is so horrible it’s hard to imagine it happening in our own backyard — but statistics prove that it does, Cpl. Alan Wilkett, of the Pasco County Sheriff’s Office, told a group of Rushe Middle School parents.

Florida ranks third behind New York and California in the number of human trafficking cases, and Tampa Bay routinely ranks second or third in the state. Cpl. Alan Wilkett shared those numbers with a group of Rushe Middle School parents last week.

Mechelle Flippo is among the parents from Rushe Middle School who came to learn more about human trafficking and what they can do to help keep their children safe. (Photo by B.C. Manion)
Mechelle Flippo is among the parents from Rushe Middle School who came to learn more about human trafficking and what they can do to help keep their children safe.
(Photo by B.C. Manion)

“Human trafficking is a form of modern-day slavery,” Wilkett said. “It involves exploitation,” adding that it could be sexual exploitation or forced servitude.

Wilkett came to the Land O’ Lakes school to inform parents about human trafficking at the suggestion of the school’s Parent Teacher Student Association president Anne Fisco.

Fisco had seen a presentation on the topic and believed parents and students at Rushe would benefit.

Rushe principal David Salerno said he wants parents to help their children avoid potential harm.

“Parents need to be aware of what the dangers are, not to scare them, but to inform them,” he said.

“We think this particular subject is one of those things that really needs to be talked about,” Wilkett said, noting he would be giving another presentation to the school’s students. The student talk, he said, would be tailored to the younger audience, with an emphasis on how to stay safe.

There’s an estimated 15,000 to 18,000 people trafficked in the United States each year, Wilkett said. Tampa Bay is fertile ground for the crime because it has major sports teams, is a popular tourist destination, brings in big conventions, has lots of hotels, and has a large agricultural economy.

The sports teams and tourism create crowds, which can generate more customers for prostitutes, Wilkett said. Trafficking victims can also be forced into servitude performing jobs at hotels, or in agriculture.

Victims often are bought or kidnapped in other countries and smuggled into the United States. They can be forced to work a circuit that takes them from New York to Florida to Texas in a matter of weeks, Wilkett said. They are moved around to avoid being detected.

Parents should be vigilant in protecting their children because there are also victims who are American, Wilkett said. These kids often are runaways, vulnerable kids who are lured by expert criminals.

Statistics show that 70 percent of the trafficking victims are female, and the slavery can begin before they even reach their teenage years. The youngest victim Wilkett’s ever run across was 8 years old.

Generally, trafficking victims have a lifespan of seven years because they are killed when they are no longer productive, he said.

The perpetrators tend to look for their victims in places where kids congregate, such as shopping malls, beaches and parks. They tend to go after kids who are alone or in groups of two, he said. They try to engage the kids by finding out what their interests are, or asking them if they’re hungry.

With boys, they might lure them in by talking about video games or sports. With girls, they may use sweet talk and offer to help them, Wilkett said.

The main thing is that they’re looking for some kind of hook. That’s their window of opportunity, he said.

Nicole Hahn, a parent in the crowd, asked Wilkett what parents can do.

“We don’t want to be helicopter parents, but we want our kids to be safe,” she said. “How do you give them some of that freedom, without making them vulnerable?”

Wilkett said that it’s tough to balance safety with freedom.

Parents should instruct their children to make a lot of noise if they feel threatened. They should scream, shout or do whatever they can to attract attention, he said.

It is also good to remember that there’s safety in numbers, Wilkett said. When kids go to a movie, or the mall, or the beach, they should go in groups of at least three, but preferably larger groups. They should also stick together once they get to wherever they’re going.

Parents also need to remind their kids that no one has a right to violate them, and that means no one, Wilkett said.

Human trafficking is a brutal, dehumanizing crime.

“People who traffic humans often smuggle drugs and guns,” Wilkett said, noting groups like the Russian mob and drug cartels typically use the same routes for human trafficking as they do for smuggling guns and drugs.

The crime often goes unreported because the victims can’t speak English, don’t trust the police because they were corrupt in their home country, or are afraid something will happen to them or their family, Wilkett said.

He asked those in the crowd to help in the fight against human trafficking.

“Be observant in your neighborhood,” Wilkett said. A house that has its windows covered with aluminum, for example, may be a place where illegal activity is occurring inside.

“Listen, especially for detecting an involuntary domestic servitude victim,” he said.

People who look down when you talk to them or don’t answer your questions may be afraid, he said. If something doesn’t sound or feel right, people should report it.

“At least give us the opportunity to go look at it,” Wilkett said, adding the sheriff’s office accepts anonymous tips.

Something has to be done to help these people, Wilkett said. “Inside, they are screaming, ‘I’m really not for sale. I’m really not for sale.’”

Parent Mechelle Flippo said she was glad she attended the meeting.

“Anytime you get information about something that can protect your child, you need to make that a priority,” Flippo said. “It is real. It does happen and it does happen in our community.”

Learn more about human trafficking by visiting these websites:
www.WorldReliefTampa.org
www.SharedHope.org
www.RescueAndRestore.org

San Antonio sizzles: It’s Rattlesnake Festival time

By

Every year, on the third Saturday of October, thousands head to San Antonio Park to enjoy wide-ranging activities and foods at the annual Rattlesnake and Music Festival.

The event almost didn’t happen this year, though.

Previous event organizers had decided not to have the annual festival. So a half-dozen Rotary clubs from East Pasco County stepped up to take on the event, said David West, a festival board member.

Aislynn Brooks, left, sits atop a pony waiting for the ride to start. The 19-month-old Rattlesnake Festival attendee is practically a pro, making her second appearance at the festival. Aislynn’s mother, Heather Brooks, stands alongside. (File photo)
Aislynn Brooks, left, sits atop a pony waiting for the ride to start. The 19-month-old Rattlesnake Festival attendee is practically a pro, making her second appearance at the festival. Aislynn’s mother, Heather Brooks, stands alongside. (File photo)

While this festival marks the 47th year that people have gathered to experience the festivities, this year’s lineup has a few changes.

For one thing, music will play a larger role — hence the festival’s new name. For another, there will be a beer garden, said Mike Mira, president of the East Pasco Rotary Charities, which has taken over the festival.

Another change is that the event will be one day, instead of two.

But the Oct. 19 festival will begin at 9 a.m. and go until 10 p.m., featuring an evening concert — another new twist, West said.

The planned reptile show had to be cancelled, but Wild Things of Dade City will be doing a wild life show, Mira said.

The event also will feature Billy the Exterminator, of A&E reality television program fame, West said. His appearance is being sponsored by Ierna’s Heating & Cooling, of Lutz.

Skip Mahaffey, a widely known local radio personality, also has been confirmed as the master of ceremonies for the evening concert.

In conjunction with the annual event, the Rotary Club of San Antonio is hosting the 35th annual Rattlesnake Run. Runners can choose to race for 5 miles or 1 mile on a course that includes hills, sidewalks, groves, a bridge and more hills.

The event also features festival foods galore.

Eddie Herrmann, one of the festival’s original founders, recalls its early days when it actually featured a rattlesnake roundup, with people bringing rattlesnakes they had captured. They would enter them in competitions judging size, weight and appearance.

The snakes would win prizes, and in turn, they would be used in payment for the snake expert who put on a show, Herrmann said.

Real gopher tortoises were used in races, too, Herrmann said. But that stopped after state officials objected to people handling the reptiles.

Mechanical tortoises, designed by Herrmann, now take the place of the live ones.

While there have been changes over time, the festival still aims to provide affordable family fun, and to raise money for community causes, West said.

There’s no admission charge or parking fee, but attractions within the festival and food will carry a cost, West said.

Those attending the festival will have plenty of choices of things to see and do and can get their fill of festival foods.

This year’s slate of entertainers includes The Beaumont Family Bluegrass Band, the Florida Cracker Boys, Steelhorse and Crabgrass Cowboys. Cowboy Tom will be there, too.

There will be animal shows, arts and crafts, a truck show, and rides and games for kids.

People who want to grab a bite to eat or something to drink can purchase such offerings as barbecue chicken, corn on the cob, rattlesnake bites, gator nuggets, pizza and funnel cakes.

Rod Lincoln, owner of Sonny’s Real Pit Bar-B-Q in Zephyrhills, has donated 700 chicken dinners and is the event’s primary sponsor, Mira said.

Proceeds from the event will benefit the Rotary clubs, which in turn provide a considerable amount of support in the community, Mira said.

Rotary clubs, for example, provide food bags for families in need during the holidays, bags of food to help feed hungry children during summer months, and school supplies for kids going back to school.

Weightman sends message: Bullying not welcome here

By

As teachers at Weightman Middle School were gearing up for the beginning of the academic year, they took part in a training session led by Sharon Morris, the school’s counselor.

Morris had seen a rise in bullying reports in the previous year, and wanted to talk to teachers about the need to identify bullying and stop it. Teachers agreed the issue needed to be tackled and suggested the school take aim at it early in the school year.

Mark Sweet, a parent volunteer, is holding the ‘Chain of Courage.’ Every Weightman Middle School student signed a link of the chain, pledging not to be a bystander to bullying. (Photo courtesy of Weightman Middle School)
Mark Sweet, a parent volunteer, is holding the ‘Chain of Courage.’ Every Weightman Middle School student signed a link of the chain, pledging not to be a bystander to bullying. (Photo courtesy of Weightman Middle School)

Morris also believed the issue called for a more sustained effort than in previous years, so she recommended a weeklong slate of anti-bullying activities.

Each day of the week had a theme, inviting students to get involved.

For instance, they came to school on one day decked out in pink, with crazy hairstyles and glasses. The theme was “Don’t be a crazy bystander and watch someone get bullied.”

On another day, they made pinwheels for peace. The theme that day was “Too cool to be a bully, give peace a chance.”

On other days, they wore boots or jeans or bright colors, all tying in with a special theme.

The bottom line was to saturate the campus with the message that everyone must do what they can to stop bullying, said Morris, who has been an educator for 18 years.

“We did not let up,” she said.

The counselor knew the kids would have fun dressing up, but she didn’t expect the event to arouse such deep emotions by both staff members and students.

One teacher got on the school’s television morning show to share what it felt like to be bullied when she was young. Another staff member approached Morris to tell her how guilty she felt about being a bully when she was young.

One student came in to see Morris and told her about being bullied in the past by a school athlete. The student said he knew the boy would never apologize, but he said he also knew the boy was sorry when he saw he was wearing pink — and he smiled at him.

Morris estimated that 90 percent of the teachers and students took part in the activities and help set an anti-bullying tone on campus.

Weightman principal Brandon Bracciale emailed Morris to congratulate her and her committee for organizing the activities.

“What a great week last week was,” the principal wrote. “One of the most enjoyable and best I have been part of on any level as an educator.”

As principal, Bracciale wrote, he could not be more proud to see the school community “stand up to bullying in such a fun, creative and engaging manner.”

“The fact that the event occurred in the beginning of the school year helped to build a sense of community, and set the expectation that bullying would not be tolerated in our school,” he added.

Bullying is a real issue and can have deadly consequences, Morris said, noting the recent death of a 12-year-old Polk County girl who committed suicide at an abandoned cement plant. Authorities reported that the girl had been harassed by as many as 15 girls for about a year.

Remarks that kids make to each other may seem insignificant to adults, but they can be devastating to youths who are trying to fit in with their peers, Morris said.

In addition to bullying that happens on campus, bullying that happens online is a huge issue. Parents need to monitor what their kids are doing online, Morris said. They need to tell their kids that while they trust them, they don’t trust everyone else that has access to the Internet.

It’s important to realize the power that words can have, Morris said.

“Whether you’re a teenager saying something to another teenager, or whether you’re an adult that’s stalking a kid online, your words are so powerful,” she said. “They can change a person’s life forever.”

Ways to help, if your child is being bullied
• Encourage your child to talk about the bullying experience. Listen.
• Don’t criticize your child the way he or she is responding to the bullying.
• Teach your child ways to stay safe at school, such as telling an adult if he feels threatened.
• Encourage your child to pursue friendships at school.
• Encourage your child to walk with an adult or an older child if she doesn’t feel safe at school in the neighborhood.
• Identify safe areas, such as a neighbor’s home, library or community center. Tell your child to go to one of these areas if he feels threatened.
• Make sure your child has a phone number of an adult who can help.

To reduce the threats of cyberbullying
• Keep your home computer in an area of the house where it is easily viewable.
• Talk to your children about online activities.
• Consider installing parental control software.
• Know your children’s passwords and tell them not to give them out to others.
• Monitor your children’s Internet activity. Let them know that you can review their current or history of online communications at any time.

Ways to intervene, if your child is a bully
• Hold your child accountable for his behavior.
• Set up clear rules in your household and follow through with logical consequences, such as withdrawing privileges, when those rules are not followed.
• Spend time with your child and pay attention to what she does with friends.
• Support your child’s talents and skills by encouraging positive activities, such as involvement in sports or clubs.
• Reward your child and offer frequent reinforcement for positive behavior.
• If your child has been reported as engaging in bullying behaviors, listen to your child, but check the facts. Children who bully are also good at manipulating.

Report a bully:
Go to: www.pasco.k12.fl.us, and click on the “stop bullying” link.

Saying goodbye to Zeke

By

I purposely didn’t write a column about saying goodbye to Zeke, my family’s yellow lab who was almost 14 when it was time for us to let him go last March.

I didn’t want to be just one more self-absorbed writer spewing about the punch to the gut I felt every time I walked in the door because my dog was not there to greet me. I didn’t want you to read my sad story about losing Zeke, only to have it churn up the pain you felt when you lost your own pet.

But here I am, six months later, telling you about Zeke.

Zeke loved boating and just about everything else in life.
Zeke loved boating and just about everything else in life.

Maybe I waited until now because it has taken me this long to accept that Zeke is really gone. Or, maybe I needed to be sure that life was going to be OK without Zeke as my companion.

There have been many first-person accounts written about the anguish of losing a pet. The heartache my children and I felt is no different, no less painful, than what other families feel when they too make the difficult decision to euthanize their pet.

The difference for me in this case, of course, was that our pain was acutely personal. Zeke was a member of our family for 13 years. And unlike my kids, who grew up and moved away, Zeke never left home.

Parents often talk about the unconditional love they have for their children. But Zeke taught me that the most unconditional love of all is the love a pet has for his family.

Pets only remember the good times and quickly forget the bad. If only we humans could focus on life’s joys and forgive and forget unkind actions we experience as quickly as our four-legged friends.

When Zeke died, he left behind Sammy, our ginger cat that my daughter, Rachel, rescued from the neighborhood dumpster when she was 14 years old. Now, Rachel is 21 and a senior at Stetson University, living in Deland.

Until she left for college, Rachel had slept with Zeke every night since she was 9 years old. Losing Zeke was wrenching for her, and I suggested she take Sammy back to Deland to comfort her through her sorrow.

That left me alone in Land O’ Lakes with just Jonas, our 8-year-old Airedale Terrier that we had adopted five years earlier.

Unlike me, Jonas never seemed to miss Zeke or Sam. He has flourished as the family’s new alpha dog, and with no other pets to compete with, has become more calm, loving and attentive.

The vet who came to our house to euthanize Zeke told us that other pets in a household are remarkably accepting of another animal’s passing, that pets understand better than people the ebb and flow of mother nature. She told us not to expect Jonas or Sam to mourn Zeke, but to learn from them that Zeke’s death was natural and even good.

I have tried to accept that advice and to let go of my grief of losing my friend.

I will always miss Zeke’s presence, but also know that the love that we had endures beyond the boundaries of death.

Sweetbay set to change its name … again

By

Life has not been good for a supermarket chain with roots in Tampa, as it prepares for its third name in the past 10 years.

Sweetbay Supermarket will soon become Winn-Dixie, a brand that has also struggled in the region under the dominance of both Publix Super Markets, and later Walmart. The name change will mark the end of the Sweetbay brand, which was  introduced in 2004 as a way to refresh stores that had been known as Kash n’ Karry since 1962.

The move was not unexpected after Sweetbay’s parent, Delhaize Group, sold the regional chain to Bi-Lo Holdings LLC in May for $265 million.

Don’t get too used to seeing the Sweetbay name on storefronts, like this one in Wesley Chapel. The incoming new owner of the chain, Bi-Lo Holdings LLC, announced last week it would rebrand Sweetbay to Winn-Dixie, based on the larger grocery chain Bi-Lo purchased in 2011. (Photo by Michael Hinman)
Don’t get too used to seeing the Sweetbay name on storefronts, like this one in Wesley Chapel. The incoming new owner of the chain, Bi-Lo Holdings LLC, announced last week it would rebrand Sweetbay to Winn-Dixie, based on the larger grocery chain Bi-Lo purchased in 2011. (Photo by Michael Hinman)

Bi-Lo had already purchased Winn-Dixie in 2011 for $530 million, and with more than 600 stores already — including three in this area — it easily trumped the 72 remaining Sweetbay stores in Florida.

Signs aren’t coming down just yet. Bi-Lo says it’s waiting for its deal to acquire Sweetbay and two other regional supermarket chains to close before starting rebranding efforts. Sweetbay has four locations locally, including on State Road 54 in Wesley Chapel, on County Line Road in Tampa, on Gunn Highway in Odessa, and on North Dale Mabry Highway. Once the rebranding takes place, Winn-Dixie will have seven locations, including the ones already owned on Collier Parkway in Land O’ Lakes, U.S. 41 in Lutz, and on State Road 54 in Zephyrhills.

At this point, Bi-Lo says it has no plans to close any of the stores, or lay off any workers. Local stores should be fully rebranded by the end of spring next year.

Even with a familiar rebrand, the new Winn-Dixie will have a ways to go to catch its local competitors. Publix is the nation’s largest employee-owned company, and had sales of $27.5 billion last year, according to Forbes magazine.

The chain’s primary competition is Walmart, not Winn-Dixie or any other grocery chain in the state. Both Publix and Walmart have been focused on an advertising battle against each other in recent years, with Publix still holding on to the state lead.

Sweetbay started as a fruits and vegetable stand on the streets of Tampa in 1914 by Salvatore Greco. With his wife Giuseppina, the Grecos would open their first store in Plant City in 1947 under the name Big Barn, and would grow to nine stores by 1960.

Embrace medical growth, ditch old habits, experts say

By

Nancy Reagan made the saying popular in the 1980s, and it’s time Pasco County learns it: Just say no.

That was the recommendation of the Urban Land Institute, the independent growth and development analytical group that has spent the past five years exploring the ins and outs of the county.

And in its first major presentation of its findings in a meeting last week, ULI officials said Pasco has approved enough residential and commercial development that would keep builders busy — until 2088.

If Pasco County wants to become a major player in the development and growth of the Tampa Bay area, it has to really focus on the medical industry. That means empty land like this surrounding Florida Hospital Wesley Chapel will need to be filled with supporting medical offices, officials said. (Photo by Michael Hinman)
If Pasco County wants to become a major player in the development and growth of the Tampa Bay area, it has to really focus on the medical industry. That means empty land like this surrounding Florida Hospital Wesley Chapel will need to be filled with supporting medical offices, officials said. (Photo by Michael Hinman)

“This condition presents tremendous challenges to the master planner,” said Dan Conway, an urban land economist from Denver who works with ULI. “Supply outpaces demand by a factor of 8-to-1.”

That number caught retiring County Commissioner Pat Mulieri by surprise.

“I think it’s interesting, the idea that we have to say no,” Mulieri said after the meeting. “We recently started not spreading (new development) like peanut butter, but I didn’t know we had enough for 75 years. I would be 150 by the time they had it all built.”

The oversupply shows growth management in Pasco is out of control, Conway said, and could also affect overall values. By not focusing on key geographic areas — especially those areas that are already set up for utilities and other services — the growth in Pasco could easily become more expensive than the county can bear.

Over the next decade, the Tampa Bay region will average about 25,600 new jobs each year, bringing 53,000 new people into the area annually. Of that, 3,600 jobs will be created in Pasco each year, causing population to grow by 11,000.

And a third of those jobs, not surprisingly, will come from health care, said April Anderson Lamoureux, an economic development expert who worked under Massachusetts governors Mitt Romney and Deval Patrick, who now lends her services to ULI.

“You need to review all your public expenditures throughout the county and think of new ways to drive those dollars,” Lamoureux said. “And 25 percent of that marketing should go exclusively to the health market. This includes going to health companies, pitching them to locate in Pasco, and developing tools specific to the industry that will entice them to pick Pasco over other viable opportunities.”

The health care market in Pasco has exploded, especially in the central part of the county, where two new hospitals have been built in recent years. Pasco has to ensure the appropriate supporting medical facilities and doctor offices surround the hospitals.

Not only does the county have to attract the right companies, but it also needs to provide the necessary infrastructure — like workforce housing, efficient public transportation, and the appropriate retail and pedestrian routes to support the employee base that would work on these expanded campuses.

“Career academies are a terrific resource, but we should be careful not to dilute the offerings,” Lamoureux said. Instead, the county could focus on specific medical disciplines.

County Administrator Michele Baker said she took 10 pages of notes throughout the ULI presentation, and would need some time to absorb all the information shared. She does agree, however, that it’s time to cast away some of the old habits — like approving new development without considering its future impact — and make room for some new ones.

“I’ve been here for 20 years, so some of those old habits might be mine,” Baker said. “I might have to do a little gut-check myself.”

The key to successful growth would be a stronger working relationship between the county and its incorporated towns, a relationship that has never been solid. Yet, consistency across the board is going to be necessary to get Pasco back on the right development track, and that means having cities like Zephyrhills and New Port Richey as partners will be key.

“We cannot do it alone,” Baker said. “It requires better dialogue between us and the cities, and us and the development community to seek out the opportunities for us to take advantage of.”

Obstacles facing Pasco County
The Urban Land Institute outlined the key areas that are holding Pasco County back. They include:
• Absorption and Projections — Approved growth far exceeds the county’s absorption capacity, meaning it will take decades for all the approved developments to actually be built.
• Sustainable Site Systems — Pasco needs to increase the priority for quality of life services, like affordable housing and transportation.
• Transportation Planning and Funding — Pasco needs to collaborate on regional transportation services, working with other counties to make everything connect.
• Economic Development — The biggest focus here must be on the medical industry as well as ecotourism.
• Shaping Strategies — County planners have to think further out with more effective plans to make future growth work.
• Leadership — Get rid of old habits. It’s holding the county back.
• Fiscal — The overall vision needs funding. That means reconsidering the gas tax, and possibly increasing the tourism room tax.