Howard Hogan, general manager of the Bay Breeze Car Wash & Lube in Land O’ Lakes, wants every customer to know the company’s values of experience, fast service, high quality, and a friendly staff in a safe and clean environment.
“These are not just words you’ll read on a poster in our waiting room,” says Howard. “They are the principles our company is founded on. We look at these metrics every day and ask ourselves if we’re meeting them. If not, we correct the problem. That’s what makes us who we are.”
Bay Breeze Car Wash is a family owned business that views every customer as a member of the family. “We want our customers to trust us,” says Howard. “We can’t do business without them.”
Howard empowers his employees to resolve customer concerns immediately, without management intervention. They do everything they can to ensure their customers get consistent results that meet or exceed their expectations.
Every detail was considered when they designed the facility. It’s an express car wash set up for a fast ride-through wash. Customers simply pull up to the pay area, select the service they want on the touchscreen, and the system does the rest. Everything is automated.
Customers can purchase a monthly package, known as a VIP Membership, for as little as $19.99 and receive unlimited washes each month. A special pass is placed in their car window that recognizes their package, automatically opens the gate and delivers their service.
What more could you ask, other than perhaps cleaning the inside of your car, too? For that, Bay Breeze provides 20 vacuum stalls for free after your car wash. You’ll have to get out of your vehicle for that, but there’s no time limit. Take all the time you need to get the inside to match the outside of your superbly clean car.
Bay Breeze Car Wash is open every day from 8 a.m. to 8 p.m., even on rainy days.
They only close when they have a critical maintenance issue that could affect quality. They keep a large supply of spare parts on hand to be able to fix most problems immediately.
“We take great pride in our facilities,” says Howard. “We’re always trying to be innovative, to find ways to increase the value we provide to our customers. We recently added a new product to our car wash called Nano-RX. Never has a Nano-Polymer Sealant like this been applied in a carwash tunnel. This product is included in our new Ultimate Wash, which can also be purchased as part of our VIP Membership for $49.99/month. See and feel the difference!”
Want more service? How about a fast convenient oil change too? Bay Breeze is a member of the Automative Oil Change Association. All of their technicians go through AOCA training. “We don’t provide mechanical maintenance,” says Howard. “We’re here to prevent things from breaking so you don’t need a mechanic.”
Keeping in line with their desire to provide maximum value to the customer, they recently switched to Mobil 1 oil in the lube shop. “This is the best oil on the market,” says Howard. “All of the items we use in the lube shop, from oil to engine cleaning to transmission, are the best we can find.”
They now use fully synthetic transmission fluids to match original equipment manufacturer standards. All new cars are now coming off the assembly line with fully synthetic transmission fluid. “These are not cheap products,” says Howard. “We use them because they bring value to the customer. Everything we do has to benefit the customer.”
Bay Breeze recently added additional LED lighting to their parking lot to ensure a bright and safe environment for their customers during the evening hours. This is just another small example of the details they consider every day as they try to give more value to their customers.
Bay Breeze has locations at 24124 State Road 54 in Land O’ lakes, and at 17501 North Palms Village Place in New Tampa. Phone numbers are (813) 949-7297 in Land O’ Lakes, and (813) 615-1333 in New Tampa.
– Mike Matthew
This story is a feature of the advertising department.
Leave a Reply
You must be logged in to post a comment.