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Partnership will track cognitive performance in sports

December 24, 2024 By justin

The Tampa Bay Juniors Hockey Club has a reputation for a progressive approach to athlete training. The club combines physical training, character building and cognitive development to elevate player performance. Photo courtesy of Pasco EDC

LUTZ – Athletes’ Cloud has launched a pilot program that will integrate cognitive training into the Tampa Bay Juniors Hockey Club’s athletic development program. 

The initiative highlights the role of brain health in sports performance, injury prevention and recovery. Athletes’ Cloud will oversee the initiative using the NeuroCatch platform. 

“We’re thrilled to partner with NeuroCatch and Tampa Bay Juniors Hockey Club to revolutionize athlete cognitive development and brain health,” said Trey Stapleton, head of communication for Athletes’ Cloud. “Together, we’re setting new standards in youth sports, prioritizing athlete well-being.”

Athletes’ Cloud believes cognitive skills such as focus, attention and memory are as essential as physical conditioning. These skills impact reaction time, decision-making and performance.

“The NeuroCatch platform is a game-changer for our player development, helping athletes sharpen focus and play instinctively,” said Brett Strot, owner of the Tampa Bay Juniors.

The platform measures brain function. The system is based on the science of brain vital signs, enabling cognitive assessments through integrating neurophysiological and cognitive-behavioral measures. 

This technology delivers assessments of cognitive function within minutes at the point of care.

This four-month pilot program will accomplish three objectives to gather data:

  • Baseline Scans: Foundational data will be established to track the cognitive progress of over 50 Premier and Elite Team members and coaches.
  • In-Season Monitoring: Two to three mass scanning sessions will track the impact of training and gameplay on cognitive health. Specific cognitive exercises and methodologies will also be introduced to enhance player development.
  • Injury Management: Tampa Bay Juniors will use NeuroCatch technology to aid in concussion protocol management with team trainers and players’ doctors. Post-impact scans will compare baseline data and provide insights for recovery protocols. Players, parents and medical professionals will have real-time access to information.

Data collected during the season will culminate in team reports and a case study, providing insights to improve training methodologies. 

The results will also be benchmarked against anonymized data from hockey players across the U.S. and Canada. Players will have access to their individual results and performance data through the Athlete’s Cloud website and app. 

“NeuroCatch and Athletes’ Cloud technology could revolutionize player training by enhancing cognitive capabilities,” Strot said. “This program promises to elevate performance on and off the ice.”

Athletes’ Cloud is seeking additional local sports organizations to partner with and bring this advanced technology and awareness to their teams.

Athletes’ Cloud is a member of the Pasco EDC SMARTstart Incubator. 

“It’s incredibly exciting to see a sports tech company like Athletes’ Cloud thriving in Pasco’s entrepreneurial ecosystem,” said Dan Mitchell, SMARTstart program director. “As Florida’s Sports Coast, this is the perfect place for innovative ventures that blend technology and athletics. I can’t wait to see how they continue to impact the sports world.”

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