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The Laker/Lutz News

Serving Pasco since 1981/Serving Lutz since 1964

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Special to The Laker/Lutz News

Great Location and Unique Services at Compass Self Storage

May 22, 2013 By Special to The Laker/Lutz News

You will never think of the storage industry as mundane ever again after meeting the local managers of Compass Self Storage on Bruce B Downs in north Tampa.

Jeremy Jones, General Manager & Michelle Traxler, Manager of the Bruce B. Downs Blvd. location
Jeremy Jones, General Manager & Michelle Traxler, Manager of the Bruce B. Downs Blvd. location

Its trio of managers, Jeremy Jones, Gus Maragliano and Christina Jacome, excitedly spout all the reasons why Compass is the best place to securely store your items and the best place to work.

“We’re a different kind of storage place — one where we help people find the best storage solution for their needs,” said Gus, Florida District Manager. “I’ve worked for this company since 1991 and wouldn’t still be here if we didn’t treat our customers and employees right.”

Compass Self Storage is new to Tampa. Based in Cleveland, Ohio, its parent company has been in operation since 1928, first as a construction company and now with a focus on real estate holdings. Its Compass Self Storage brand has 33 locations east of the Mississippi, including nine communities in Florida.

Compass entered the Tampa market in 2007, first by buying a multi-level storage facility in Lutz on north Dale Mabry just south of County Line Road. Its second purchase was the Bruce B Downs facility just north of Bearss Avenue.

“This location is great because of our proximity to Tampa Palms and other New Tampa communities,” said store manager Jeremy. “Plus, we’re in the midst of USF student housing and the medical community at Florida Hospital, Haley’s Veteran Hospital and Moffitt Cancer Center.”

Unique to the New Tampa location is an official US Post Office in the lobby of its front office, with pick up twice a day for outgoing mail.

“The post office is a super convenience for our customers as well as the surrounding community,” said Jeremy. Another unique service is Penske Truck rentals.

“Because we have so many students in the area, truck rentals are always in demand,” said Jeremy. “Penske’s central reservation system allows people to reserve and pay for a truck on line, which students love.”

About 40 percent of the 650 units at the New Tampa location are rented by nearby families and students, said Jeremy. The business community, especially medical services, rents another 40 percent of the units and the balance go to people needing storage because they are moving or in-between moves.

Occupancy at Compass Self Storage is always high, usually more than 90 percent, because its staff is genuinely focused on customer service and helping people find the best solu- tion to their storage problem.

“This is a tough business to be in and we go to great length to serve our customers to make the process of renting a unit as affordable and easy as possible,” said Gus. “The staff has a great time working here and it really shows. They love what they do and love helping customers.”

Every unit at Compass Self Storage is climate controlled and located inside the building behind a high- security wall. The property is clean and well maintained, something that is not always found in the self-storage industry.

Security is a huge concern in storage, and Compass provides the highest level with 24-hour surveillance and 16 perimeter cameras.

“One of the first things we did after buying the New Tampa location was to add more security and become involved in the community,” said Christina, marketing manager for Compass’ Tampa facilities.

Compass Self Storage is a member of three chambers of commerce — Central Pasco, New Tampa and Temple Terrace. Christina and the other managers are active members of threes groups and other service organizations. On a corporate level, Compass Self Storage supports the Leukemia & Lymphoma Society and recently raised $20,000 for the charity.

Visit Compass Self Storage at 14529 Bruce B. Downs Blvd., Tampa. Call them at (813) 280-5011, or visit them online at CompassSelfStorage.com.

This story was written by the advertising department. 

Samantha Taylor Opens Fit Body Boot Camp

May 22, 2013 By Special to The Laker/Lutz News

Women who want to shape their lives know Samantha Taylor. She has helped more than 3,000 women in Pasco and Hillsborough counties lose weight and get healthy through personal training programs at her Pure Health & Fitness Studios in Lutz.

Samantha Taylor recently opened Fit Body Boot Camp in Land O’ Lakes.
Samantha Taylor recently opened Fit Body Boot Camp in Land O’ Lakes.

Samantha recently opened a second fitness center, Fit Body Boot Camp, which meets at Dance & Gymnastics Academy at SR 54 and Livingston in Land O’ Lakes, just a few blocks from her studio.

“Fit Body Boot Camp is more of a fast-paced, full-body workout. It’s geared toward women who want more of a group atmosphere instead of individualized instructions that we offer in my private studio,” Samantha said.

“One reason I started Fit Body Boot Camp is because it is more affordable than personal training, yet just as challenging. Plus, women enjoy training and working out together in a fun, fitness-focused environment,” she said.

Samantha’s future husband introduced her to fitness training when she was 17, soon after moving to Florida from Indiana. She describers herself as a former food addict, but once she began working out and changing her attitude about food, there was no going back to binging.

“When you exercise, you just feel so much better. People are amazed by how different they feel,” said Samantha.

Fit Body Boot Campout also teaches the importance of nutrition.

“The way you loose weight should be the way you eat for the rest of your life,” said Samantha.

Samantha’s Christian faith has played an important role in her fitness formula. She believes her calling in life is to help people change their lives by through fitness and spirituality.

“Women often put themselves last when it comes to getting their needs met,” said Samantha. “There are always everyday challenges that put children, husbands and work ahead of working out, eating right and taking care of yourself.

“It is important for women to remember that their health and fitness should always be a top priority because if they are not, you will start to lose your level of fitness, energy and body shape.”

One memorable success story Samantha tells is about a client named Barbara who lost close to 100 pounds. To celebrate, Samantha, Barbara and Barbara’s fitness friends are going shopping for a new wardrobe.

Samantha is now offering a free week’s trial at Fit Body Boot Camp. To sign up, and for more information, visit lutzfitbodybootcamp.com or call Samantha at the gym at (813) 377- 4887.

This story was written by the advertising department. 

Pasco needs to catch up on career preparation, Sen. John Legg says

May 16, 2013 By Special to The Laker/Lutz News

 

 

By B.C. Manion

 

School districts that want to garner more state dollars need to increase the number of students obtaining industry certifications, Sen. John Legg told Pasco County School Board members at a legislative update on May 7.

“That is the direction that I see the Legislature going over the next couple of years,” said Legg, a Republican whose district represents portions of Pasco and Hillsborough counties.

“We’re talking real, meaningful industry certification – cyber security at the middle school, industry certification at the high school level.

John Legg

“It is critically important that Pasco kick into gear on this. If you look at Pasco compared to some of our other counties, they’re ahead of us. They’re ahead of us in Hillsborough and Manatee and other areas,” Legg said.

State legislation rewards districts that beef up efforts on this front, the state senator said.

“There are significant dollars — significant dollars — tied to this,” Legg said. The Florida Legislature wants school districts, state colleges and universities to prepare students for jobs in the new economy.

“We’re not talking mom’s economics class or dad’s vo-tech class,” Legg said, adding that school districts will receive additional funding when students complete industry certifications.

The Legislature also has created designations for diplomas, which Legg expects will ultimately link to the state’s Bright Futures Scholarships.

“It is one single diploma that allows for designations, based on the coursework,” he said, explaining that a scholar designation requires students to pass specific end-of-course exams.

“I will be very, very candid. If you start to look at those designations, they start to correlate very closely with Bright Futures Scholarships.

Legislation also gives extra weight for universities to create degrees for jobs linked to the state’s economic security report, Legg said.

The idea of preparing graduates for an evolving work force hits home with the state lawmaker.

“My son is in college. When he gets out of college, he’s not moving back home. I told him, ‘You’re getting a job. You’re working somewhere. Better make sure your degree is something you can get a job in,’ ” Legg said.

Legislators also took on the issue of cyber bullying, Legg said.

“You have a kid that’s off-campus, absolutely terrorizing a kid,” he said. The action takes place off campus, but the repercussions spill onto campus.

“The whole school is in absolute chaos because all of the kids know about it,” Legg said.

“We don’t want to be Internet police,” Legg said, but when harassment occurs off campus and there’s documented evidence, lawmakers want principals to have the ability to remove the perpetrator from school.

“You want a calm campus at all times,” said Legg, who is co-founder of Day Spring Academy.

There are changes afoot, as well, regarding virtual education, said Legg. He thinks there’s room for vast improvements in that arena.

“I am not a fan of virtual education, straight-up virtual education. I think straight-up virtual education has a lot of bad actors. I call it ‘unregulated, Wild-Wild West education,’ if it is not done correctly.”

On the other hand, Legg said, “I’m a huge fan of blended online. It is online plus an instructor coming in and seeing people.”

The legislation that was passed begins to structure the state’s virtual education system, moving forward, he said.

Legislators also decided that the state is not yet ready for online assessments, and based on Legg’s remarks, it is not clear yet when it will be.

If the state had thrown the switch to use online assessments next year, Legg said, “I think the whole system would have imploded on itself.”

“Your infrastructure, as a district, has to be ready, in order to do the online assessments,” Legg said.

He thinks that extra dollars at the state level in the future will be invested in school technology.

Legg said his first priority would be to provide wireless broadband that schools need. Next, he would support training for teachers. “The last piece of the puzzle is the devices.

An important piece of legislation that received virtually no media attention during the session involves the creation of a district school of innovations.

“You demonstrate success one year, in this one model, you’re allowed to replicate it. It’s to maximize your flexibility, similar to charter schools,” Legg said.

Legg also noted big changes that have been made by legislators relating to early learning.

A comprehensive bill passed which creates benchmarks.

“We do need standards. It’s taxpayer dollars. We have to make sure there is quality in those programs,” Legg said.

He anticipates there will be substantially more money coming out of Washington, D.C. for early education, and if Florida wants to go after any of those dollars, it will be in a better position to do, Legg said.

It’s Lutz Guv’na time, again

May 16, 2013 By Special to The Laker/Lutz News

 

 

By B.C. Manion

 

It’s a race that draws a wide range of candidates.

Over two decades, the list has included a pediatrician, an insurance rep, a real estate agent and a private eye. Sticky the Duck even waddled in one year, according to a published account.

This year’s contest pits the reigning Lutz Guv’na, Karin D’Amico, against a former Lutz Guv’na, Suzin Carr.

D’Amico is determined to hold onto her Dr. Seuss-style hat and sash, while Carr wants to snatch away the sash and the honorary title.

Both women want to win the race so they can be the one who stands before the throngs of people at Lutz’s Fourth of July Celebration to take the oath of office over a copy of Dr. Seuss’ Green Eggs and Ham.

The contest, which dates back to 1991, will have its kick-off event from 2 p.m. to 4 p.m. on May 18 at the Old Lutz Schoolhouse, 18819 N. US 41.

If this year’s debate is like its predecessors, it will be filled with outlandish promises, said Eleanor Cecil, an event coordinator.

Such claims, Cecil said, can include things as pledging to bring the Super Bowl to Lutz or to provide a grove of orange trees for every yard.

The race is particularly special, because in a place that cherishes tradition, this year’s winner will preside as Lutz Guv’na during the community’s 100th year, Cecil said.

Carr makes no bones about it. She wants to win.

“I’m addicted to Guv instead of addicted to love,” she said, in a playful tone that tends to characterize these contests. She said she wants to win so much that she’s learning to sing “Twinkle, Twinkle Little Star,” in Hungarian, to help bring in cash.

D’Amico said she wants to go where no Lutz Guv’na has been before – by winning a second term. “It’s the centennial; time to make a little history,” she said.

Cecil said having a Guv’na and former Guv’na duke it out should make for great fun, but she’d love to mix it up even more.

The organizer is putting out the word that anyone who lives or works in Lutz and wants to enter the fray should attend the kick-off event. Walk-in candidates are welcome, Cecil said.

The annual contest began more than two decades ago as a way to raise money for Lutz’s annual Independence Day festivities and its community causes.

Over time, it has also become a way to build community.

Candidates usually rely on fundraisers such as chicken dinners, luncheons, car washes and golf outings to drum up campaign funds.

The events also provide a chance to highlight local businesses, and they bring groups of people together to socialize for a good cause, Cecil said.

Proceeds from previous races have been used to help provide batting helmets for the Lutz Leaguerettes, help fund a model rocketry program for civil air cadets, support scholarships for cancer survivors and help cover insurance costs for the Old Lutz Schoolhouse.

The Guv’na’s race offers a glimpse of Lutz’s spirit, Cecil said.

“We’re all about community,” Cecil said. “We want it to have that hometown, small-town feel – where everybody supports one another.”

 

A High Tea fundraiser

Edwina Kraemer is hosting a High Tea with sandwiches, fruit, scones, dessert and an opportunity drawing to raise funds for Karin D’Amico, the Lutz-Land O’ Lakes Woman’s Club candidate for Lutz Guv’na.

The cost is $20. For more information about this event, email or call her at (813) 240-9321.

 

Lutz gearing up to celebrate the Fourth of July

The theme for this year’s Independence Day Parade is Lutz, Celebrating 100 Years. To find out more about planning for the big event, contact these people:

5K Race sponsorship and entry: Terry Donovan, (813) 949-6659

Float information: Shirley Simmons, (813) 949-7060

Guv’na information: Eleanor Cecil, (813) 727-7549

Cake decorating contest entries: Marilyn Wannamaker (813) 949-1482

Booth rental: Helen Cantrell or Annie Fernandez at

General parade information and all other inquiries: Phyllis Hoedt at

 

May is for lawn fertilizing

May 16, 2013 By Special to The Laker/Lutz News

 

 

By BJ Jarvis

Pasco Extension Director and Horticulture Agent

 

Early spring is the time for fertilizing. Great success depends on how and what fertilizer is applied.

Floridians may find maintaining a healthy, weed-free lawn can be a bit of a challenge. Lawns appreciate periodic nitrogen fertilization. Established trees and shrubs don’t really need any fertilizer applications, so don’t waste your time and money fertilizing these plants.

Florida gardeners should always opt for slow- or controlled-release fertilizers. (Photo provided)

Plants can only absorb so many nutrients at a time. A better option is to choose slow- or controlled-release fertilizers. These types make nutrients, usually nitrogen, available over time.

Slow-release fertilizers are best for sustained plant growth. Labels indicate the percentage of nutrients. Better fertilizers have higher percentages of slow-release. Those with 100 percent slow-release will be expensive, so look for those containing at least one-third to a half of the nitrogen in a controlled fashion.

Slow-release fertilizers are coated with a slightly porous material. Every time it rains or the irrigation system is run, some water seeps in and a little bit of fertilizer leaks out. They are usually pellet shaped, never applied through a hose-end sprayer.

Nutrients from misapplied quick-release fertilizers can wash into waterways by rain and irrigation runoff polluting our waterways. Quick-release can also burn plants. Slowly released nutrients are less likely to burn or pollute.

Most fertilizer manufacturers make slow release formulas. Always read the label directions for amounts to be applied and distribute throughout the root zone, not just in the planting hole or a narrow ring.

Next time a trip to the garden center includes fertilizer, look for a slow-release versions, which will optimally feed garden plants across a longer period of time while also protecting our environment.

For more information on slow-release fertilizers, contact the Pasco Extension Office at (352) 518-0474 or visit the University of Florida website at http://edis.ifas.ufl.edu/pdffiles/EP/EP11000.pdf.

 

—BJ Jarvis is the Pasco Extension Service Director and Horticulture Agent. She can be contacted by email at .

District needs new approach, Browning says

May 16, 2013 By Special to The Laker/Lutz News

 

Too many children are failing

 

By B.C. Manion

 

As Pasco County Schools grapples with budget shortfalls, it also must change the way it delivers education, Superintendent Kurt Browning said.

Kurt Browning

“We cannot get our students where they need to be academically if we don’t change the model,” Browning said at the May 7 school board meeting.

“My focus is K-3 (kindergarten through third grade). If we do not begin breaking this cycle of lack of literacy, proficiency in literacy, then all we’re doing is compounding the problem,” Browning said.

“As these students move through third grade, they get retained. If they get retained a second time, I think research will tell you there’s a high likelihood that these people will not graduate from high school,” Browning said.

His remarks came during the board’s discussion about needed cuts to balance next year’s budget.

Browning pointed to current district data to make the case for change.

“If our current system is working so well, then why are scores where they are?

Reading scores are not, by any stretch of the imagination, where they should be. We are leaving back the equivalent of an overcrowded elementary school each and every year in Pasco County.

“That is unconscionable, as far as I’m concerned,” said Browning, during a discussion about his recommendation to eliminate school media specialists, technology specialists and literacy coaches and replace them with 80 information and communication technology coaches and eight technicians.

The new ICT coaches will help teachers learn how to integrate the use of technology in their daily practices, said Amelia Van Name Larson, assistant superintendent for student achievement. The eight technicians will provide support across the district, working within regional teams.

Board chairwoman Cynthia Armstrong supported the change, but asked how the district can alleviate fears that teachers have about losing the technology help they received in the past.

The district recognizes that the transition will be difficult, Van Name Larson said. “It is going to be painful next year. It is. At the same time, next year is going to be a year of capacity building – across the board.”

The district will also be seeking grant money to establish a technology help desk, said Ray Gadd, assistant superintendent for administration and operations.

Board member Alison Crumbley said she sees the change as a shift toward teachers taking on the role of integrating technology in their subject matter.

That’s something teachers need to be able to do to adequately prepare students, Armstrong said.

Board member Steve Luikart wondered why the district couldn’t gradually transition the changes.

“We don’t have any data on this plan. There’s none out there. Why not concentrate at the K-3 level and ease the program in?” Luikart said.

Crumbley said she’d feel more comfortable with a slower transition, but the district doesn’t have the money to make that happen.

Browning said the district can’t afford to wait, academically.

“Every year, we get more and more kids left behind. Until we fully implement this plan, I don’t think we’re going to see the student gains we need to see.

“Our data on our current plan is in the tank. With all due respect to all of the hard-working folks out there, trying to move this district forward, I have data that shows that our current plan is not getting us academically where we need to be,” Browning said. “This board has got to take some bold steps.”

School board member Allen Altman agreed: “The current data implores us to do something different. We can do better, and we must do better.”

School board member Joanne Hurley said the only reason she was supporting Browning’s recommendation is because she doesn’t have a better solution to offer that would balance the district’s budget.

Despite her reluctance, Hurley joined the other board members to unanimously approve Browning’s plan.

On another issue, Browning told the board that Lacoochee Elementary in Dade City has been placed on the state’s turnaround list, and the district will be taking drastic steps to improve its performance.

“I’m committed to doing whatever it takes to get that school turned around. If it means the superintendent knocking on doors of parents telling them they need to get their kids to school in their seats, that is what this superintendent is going to do. You can’t learn if you aren’t in school,” Browning said.

 

Study says PHCC lifts local economy

May 16, 2013 By Special to The Laker/Lutz News

 

New Wiregrass campus expected to enhance those impacts

 

By B.C. Manion

 

A recent study put Pasco-Hernando Community College’s economic impact in its two-county service area at more than $240 million.

And that’s even before the college’s newest campus opens – which undoubtedly will also have a positive effect on the local economy, said John Hagen, president and CEO of the Pasco Economic Development Council, Inc.

The Porter Campus at Wiregrass Ranch, now under construction off SR 56 and Mansfield Boulevard.

When the new Porter Campus at Wiregrass Ranch opens, expected in January 2014, the area will have another drawing card to attract new development nearby, Hagen said.

“I’m really excited about that,” Hagen said. “I think it’s going to be their flagship campus. It definitely makes the area more attractive.”

The Porter campus, under construction at SR 56 and Mansfield Boulevard, is directly across from the site where Raymond James is expected to develop a large office park.

It’s also near Florida Hospital Wesley Chapel, the Shops at Wiregrass and a host of other developments that are planned or are under way in the SR 54/SR 56 corridor, Interstate 75 and Bruce B. Downs Boulevard.

“We are on the cusp of something great in this area,” said Jeff Miller, chairman of the Economic Development Committee for the Greater Wesley Chapel Chamber of Commerce.

Besides the construction now under way, efforts are also being made to gain approval for two bachelor’s program at the campus, at SR 56 and Mansfield Boulevard.

The college is on the path toward approvals for a Bachelor of Science in Nursing (BSN) and a Bachelor of Applied Science.

That’s good news, Miller said.

“They’re graduating to that next level,” Miller said. With the four-year programs, students living in Wesley Chapel will have the opportunity to attend prekindergarten through college without having to leave the community, he noted.

The economic impact study, done by a company called Economic Modeling Specialists, Inc. (EMSI), was based on its payroll and operations spending, as well as the accumulated economic impact the college’s graduates have had on the local economy.

Figures contained in the report were based on staffing levels for the 2011-12 reporting year, at which time they had 389 full-time employees and 336 part-time faculty and staff. The college spent approximately $31.7 million a year on salaries, services and supplies.

EMSI conducted the study on behalf of the 28 colleges within the Florida College System.

Since PHCC began, it has awarded more than 32,000 degrees and certificates, according to the EMSI study.

The economic impact of graduates in a 29-year period takes into consideration increased earning potential and increased output of business.

The study reports that every dollar spent on tuition today will increase a student’s future income by $6.40, which translates into a 16.7 percent return on investment of time and money for PHCC students.

Associate degree holders earn $8,200 more per year, on average, over the course of their working life, as compared to someone with a high school diploma, the report says.

For Florida taxpayers, the rate of return on their investment in PHCC is 7.7 percent, outperforming the return on nearly all private investment categories, the report says.

PHCC has campuses in Brooksville, Dade City, New Port Richey and Spring Hill.

Data used in EMSI’s report includes, but is not limited to 2011-12 academic and financial reports from the college, industry and employment data from the U.S. Bureau of Labor Statistics and earnings and demographic data from the U.S. Census Bureau.

Business Digest

May 16, 2013 By Special to The Laker/Lutz News

Gulfside Thrift Shoppes’ Memorial Day sale

Gulfside Regional Hospice is holding a special sale at its thrift shops on May 24. All regularly priced items will be 25 percent off.

Participating thrift shops in Central and East Pasco County are:

–Dade City Thrift Shoppe, 37925 Sky Ridge Circle

–Lutz Thrift Shoppe, 1930 US 41

–Zephyrhills Thrift Shoppe, 36524 SR 54

All proceeds from sales at these volunteer-staffed stores provide care for patients who have no insurance and support Gulfside Regional Hospice Houses.

Donations of gently used items are accepted daily during store hours. Pick up can be arranged for larger items and furniture by calling the store location nearest you.

 

Grand openings in Zephyrhills

Seamless Gutters, at 5018 Gall Blvd., had its grand opening celebration on May 4. Its ribbon cutting will be scheduled later. Next Door Diner, at 4917 Gall Blvd., had its grand opening on May 9.

 

RAMM Recycling celebrated first anniversary

RAMM Recycling, 9113 Wire Road in Zephyrhills, recently celebrated its first anniversary with a ribbon cutting and barbecue lunch.

 

Goodwill wedding galas on May 17 and May 18

Goodwill invites brides-to-be to wedding galas on May 17 and May 18, to help brides on a budget.

This year’s wedding galas will feature more than 200 new wedding gowns from local boutiques. Prices begin at $50 for gowns, some of which were originally priced at more than $3,500.

Doors will open at 6 a.m. on May 17 at the Goodwill Superstore in Oldsmar, 3929 Tampa Road, and again on May 18 at 6 a.m. at the Wesley Chapel Goodwill Superstore, SR 56, east of I-75.

Many of the gowns feature elaborate trains and beadwork and carry well-known wedding gown labels such as Casablanca, Dere Kiang and Private Collection. Gowns were donated by CC’s Boutique in St. Petersburg, Athena’s Bridal Boutique in Clearwater, Diana’s Bridal in Tampa and Olga’s Bridal & Boutique in Tampa.

Besides beautiful new bridal gowns, shoppers will find new bridesmaid dresses, new bridal shoes for $6.99 and wedding accessories.

Proceeds from the events will benefit Goodwill-Suncoast’s training programs in Tampa Bay, Lakeland and Ocala for people who have developmental disabilities.

 

Zephyrhills Scramble grows bigger

More players, sponsors and dollars were raised in this year’s Zephyrhills Scramble – sponsored for the eighth year in a row by the Greater Zephyrhills Chamber of Commerce and the Rotary Club of Zephyrhills – Noon.

The tournament was May 3 at Silverado Golf & Country Club in Zephyrhills.

The event raised more than $19,000 for local youth and education programs, scholarships and service programs by both organizations.

“The chamber relies on the support we receive at fundraisers like the annual Scramble to make an impact and deliver programs and services to the community,” Vonnie Mikkelsen, executive director of the Chamber of Commerce, said in a news release.

Sean Klotz, who is the Silverado golf pro, was the Rotary Club’s golf committee chair. Money raised will allow Rotary to help out many families in Zephyrhills through the Z-Kids program.

 

Ryland Homes’ Sandpiper model home at Watergrass earns distinction

Crown Communities Florida recently named Ryland Homes’ two-story Sandpiper model home at Watergrass, at 7627 Windchase Way in Wesley Chapel, as its “floor plan of the month for May.”

The Sandpiper model home at Watergrass comes in two distinctive elevations with four bedrooms, 2 ½ baths, a den, loft, eat-in kitchen and dining area, plus an optional fifth bedroom and full bath, in 2,297 square feet of living space with a two-car garage.

Priced from $204,990, the Sandpiper was designed to appeal to growing families and empty nesters.

 

Communication Concepts, Inc. moves into Odessa

Communication Concepts, Inc. (CCI), a technology company, has signed a lease on a 5,000 square foot building located in the West Pasco Industrial Park in Odessa.

CCI needed room to grow and chose Pasco County after evaluating several locations according to a news release from the Pasco Economic Development Council, Inc.

The company expansion is bringing 20 new jobs to Pasco County with an average annual wage of $48,000, approximately 150 percent of the Pasco County average annual wage, the PEDC release states.

CCI is a systems integrator, specializing in the design, configuration, maintenance and monitoring of intelligent video security systems, based on behavioral and imaging analytics.

The company qualified for $4,000 per job in local job creation incentives from Pasco County and is working with Career Central to develop a training program for young workers coming out of high school.

An audit that makes this publisher proud

May 16, 2013 By Special to The Laker/Lutz News

 

 

By Diane Kortus

Owner and Publisher

 

There are many ways to measure the quality and impact of a community newspaper. But none is more important or more valid than the annual audit conducted by an independent, third-party firm.

In the free newspaper industry, Circulation Verification Council has been verifying circulation and readership since 1992. Today it audits more than 2,000 publications with more than 55 million in circulation, including The Laker and Lutz News.

Publishers like myself can’t wait to get the result of their audit because it gives us information about readership and tells us what readers like best about their paper.

I am proud to report that we have some very good news at The Laker and Lutz News.

First, we have more loyal readers than ever before. Our 2012 audit shows that in Lutz, almost 80 percent of households indicate that they regularly read or look through the Lutz News. This compares to 72 percent in 2010, an 8 percentage point increase in just two years.

This is a remarkable increase in readership, one that we can be very proud of, according to Tim Bingaman, founder and chief executive officer of CVC.

“To increase your readership by more than 8 percentage points in just two years is something we rarely see,” said Bingaman. “You obviously are doing a lot of things right to see such an increase in loyal readers.”

Readership also increased for The Laker in Pasco County. The audit reports that 75 percent of households regularly read or look through the paper, up from 72 percent in 2010.

The reason we can boast about our readership is because our editorial staff works hard to give you stories that are pertinent to you and stories about your community that you cannot get anywhere else.

This year’s audit asked readers to rank the top four areas of the paper that they enjoy reading and read the most. Here’s what we learned:

Top 4 Areas of Interest

1.) What’s Happening/Things to Do

2.) Growth and Development

3.) Feature stories about people and organizations

4.) Business briefs and stories

This research is important because it helps us determine what you want most in your community paper. Over the next several months you will see more stories in these four areas because we want to give you a paper about the things that interest you most.

We will continue to report on other areas — prep sports, health, education and government. Our staff will be focusing more on the types of stories you want so that The Laker and Lutz News become even more valuable to you.

The audit also verifies that we print and deliver the number of papers we claim in our marketing materials.

This is important because advertising sales are based on circulation. If you want to promote your business or service, placing an ad in an audited publication means you are guaranteed that the number of papers being printed, and where they are delivered, is accurate and not exaggerated.

The audit also determines how many people read each paper, which is called the pass-along rate. In our case, there are 1.7 readers for every paper that is read on a regular basis.

With a total audited circulation of 39,935 for our four editions (Lutz, Land O’ Lakes, Wesley Chapel and Zephyrhills), the audit reports that our combined readership is 77 percent of total circulation, or 31,000 papers.  Multiply this 31,000 papers by our 1.7 pass-along rate and you get 52,275 loyal readers who turn to The Laker and Lutz News every week for community news, local advertisements and inserts like Publix and Michaels.

No other print publication comes close to reaching so many people in our area. In most zip codes that we serve, we deliver up to four times the number of households than the daily papers.

This is important to advertisers who want to reach as many residents as they can in specific neighborhoods. For example, if you are a dentist and want to target Meadow Pointe in Wesley Chapel, The Laker delivers to virtually every home, where paid subscription newspapers go to only one in three or four homes.

My staff and I are always open to ideas and comments from readers on stories and issues you would like to see covered and ways we can become more involved in our communities. I invite you to contact me at , or call (813) 909-2800.

 

CVC Audit Highlights

– Readership increases 8 percentage points

– 52,275 loyal readers every week

– More stories about things to do, local people and growth and development

Wesley Chapel’s Honorary Mayor’s race kicks off

May 16, 2013 By Special to The Laker/Lutz News

 

 

A Laker staff report

 

Cathy Bickham and Mary Ann Yaney launched their bid to become the next Honorary Mayor of Wesley Chapel at a mixer on May 9 at Ierna’s Heating and Cooling in Lutz.

The duo laid out their campaign themes and announced the charities they’ll be supporting through their fundraising efforts.

Mary Ann Yaney (left) and Cathy Bickham, wear hats to signify that the race is on to become the next Honorary Mayor of Wesley Chapel. (Photo by B.C. Manion)

A portion of the proceeds raised through the annual campaign supports various activities of the Greater Wesley Chapel Chamber of Commerce, and the candidates also designate charities that their fundraising efforts will benefit.

Bickham, who is a market strategist for Florida Hospital Zephyrhills, said her efforts will support the Wesley Chapel Lions Club and Support Our Troops. Her theme is “Together, we grow.”

Yaney’s theme is “Engaging our businesses.” The assistant vice president and office manager of Central Bank in New Tampa said her quest will support an organization called Tampa Leads and Philanthropy.

Both women want to use their campaigns to help foster a deeper sense of connection within the community, aimed at creating better opportunities for success for everyone.

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