The Laker/Lutz News

Serving Pasco since 1981/Serving Lutz since 1964

Local News

Elks Lodge opens drive-thru food pantry

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What Donna Moyer misses most is the children filing into the cafeteria, laughing, playing and sitting down to enjoy lunch.

“We have a big party,” said Moyer, past Exalted Ruler at the Elks Lodge 2731, in Zephyrhills. “It’s a big deal. This year with all this extra nonsense, we can’t.”

COVID-19 upended the typical Feed the Kids Program, a free summer lunch and literacy program.

A young girl wrote a handmade thank you card to the volunteers who distribute free lunches at the Elks Lodge. (Courtesy of Donna Moyer)

This year, Moyer, and 10 to 15 volunteers, wave to children in the backseat of cars as their parents pull into a drive-thru food pantry organized at the lodge, at 6851 Wire Road.

Five days a week from 11 a.m. to 1 p.m., the volunteers hand out about 100 free lunches prepared daily at Zephyrhills’ restaurant, Tubby’s Q and Smokehouse.

The restaurant is the first participant in Operation Feed Pasco, a collaboration between the Pasco County Commission, United Way of Pasco County, Thomas Promise Foundation and the Elks Lodge.

The initiative has a dual purpose: To bolster area food pantries and help restaurants that took a financial loss from the COVID-19 shutdown.

A nonprofit, Harper Valley Son’s Food Pantry based in Wesley Chapel, is independently providing boxes of vegetables, pre-cooked meat, fruit and milk to parents who come to the Elks Lodge.

Joe Simmons, left, executive director of the Thomas Promise Foundation, and Robert ‘Cowboy’ Harper, founder of Harper Valley Son’s Food Pantry, discuss food distribution standing beside a food truck Harper drove to the Elks Lodge. (Kathy Steele)

On Wednesdays, the Elks Lodge also gives out bags filled with craft activities and books to boost reading skills.

On Fridays, Thomas Promise provides meals to carry families through the weekend.

Thomas Promise’s mission is to feed hungry children in Pasco. It typically serves 1,600 students in more than 25 schools, but this year the need is greater because of COVID-19.

The nonprofit is a longtime supporter of the Elks Lodge, so coming together for Operation Feeding Pasco was a natural fit.

“I immediately thought of Elks Lodge because that’s exactly what we do,” said Joe Simmons, executive director of Thomas Promise.

When Moyer realized the Elks Lodge members had to reinvent an on-site program now in its sixth year, she stayed up nights wondering if they could pull it off.

But, Moyer said, “We just kind of got it all together.”

The Elks Lodge is one of many nonprofits and food banks that is helping families that are struggling to pay bills, put food on the table and stay safe during the pandemic.

Even as businesses begin to reopen in Florida, and more people are venturing out to shops and restaurants — a great need for help continues.

Before COVID-19, Feeding Tampa Bay distributed food in its 10-county region to about 600,000 “food insecure” individuals. Since the shutdown, that number has more than doubled, to about 1.3 million.

“The need is continuing to climb,” said Shannon Hannon Oliviero, external affairs officer for Feeding Tampa Bay.

Volunteers Harriett Hinton, left, and Ilene Nutting put together craft bags. Nutting, a former day care worker, organizes the giveaway for the Elks Lodge. (Kathy Steele)

The nonprofit began opening drive-thru food banks, known as “mega-pantries,” in Hillsborough, Pinellas, Manatee, Polk and Pasco counties.

One mega-pantry now operates at Pasco High School in Dade City.

Volunteers with Make a Difference, a nonprofit in Dade City, distribute food supplied by Feeding Tampa Bay every Thursday from 4 p.m. to 6:30 p.m., at 36850 State Road 52 in Dade City.

Oliviero said an early survey completed after the shutdown revealed about 70% of those coming to food banks were doing so for the first time in their lives.

Many had either lost their jobs or are on furlough, she said.

She said the help will continue.

“We’re going to be here for as long as needed. That’s what we’re here for,” Oliviero said.

About 700 food bags were given away at the first drive-thru at Pasco High, said Larry Guilford, founder of Make a Difference.

“One woman cried while driving through,” he said. “That’s when we know we’re doing the right thing. That’s telling us it’s needed.”

Volunteers bagged up lunch meals prepared by Tubby Q’s and Smokehouse, a Zephyrhills restaurant participating in Operation Feed Pasco. (Kathy Steele)

The same community spirit abounds at the Elks Lodge. Volunteers arrive around 7:30 a.m. Duties include bagging the days’ meals, snacks and crafts. On some days they also prepare frozen meals, such as pancakes and sausage, meat subs and spaghetti. Those are kept in the freezers for use as needed, said Moyer.

On average about 100 meals are distributed for the summer program, but on one recent day about 150 meals were handed out, she said.

“Thank you,” is the phrase of the day, as parents and children accept the food bags.

“It’s an amazing resource,” said Kimberly Mahon, who drove through with her children, ages 3 and 7.

Brad Odell, a Wesley Chapel High School teacher, drove through with his family — but also took home food packages for neighbors unable to leave their home.

“It helps me,” he said, adding, “but I have neighbors that are elderly, and a woman with five children. I try to help out as many people as possible. It makes me feel good.”

Area food banks/pantries
Here is a partial list of food banks operating in Pasco. (Please call ahead to be sure the pantry is open and to find out its hours of operation):

Food Pantry at Emmanuel Ministries
12639 Candlewood Drive, Dade City
For information on hours, call (813) 713-0305.

Farmworker’s Self-Help
37240 Lock St., Dade City
Provides fresh fruit, meats, dairy and more
For information, call (352) 567-1432.

Neighborhood Care Center
5140 Sixth St., Zephyrhills
This nonregional, nonprofit offers free groceries and hot meals
For information, call (813) 780-6822.

Life Community Center
6542 Applewood St., Wesley Chapel
For information, call (813) 994-0685.

Christian Social Services
5514 Land O’ Lakes Blvd., Land O’ Lakes
For information, call (813) 995-0088.

Suncoast Harvest Food Bank
5829 Ehren Cutoff Road, Land O’ Lakes
Open third Saturday of the month
For information, call (813) 929-0200.

St. Vincent De Paul
Serves various locations in Pasco
For information, call the district office at (727) 868-8160.

Father and Son Love Ministries
21418 Carson Drive, Land O’ Lakes
Operates a food pantry on Tuesdays, from noon to 2 p.m.; Fridays, from noon to 3 p.m.; and on Sundays, starting at 12:30 p.m.
For information, call (813) 383-8410.

Helping Hands, a food pantry at Atonement Lutheran Church
29617 State Road 54, Wesley Chapel
Call (813) 756-8866 to find out when it is open.

Daystar Hope Center
15512 U.S. 301, Dade City
Call (352) 523-0844 to find out when it is open.

Published June 17, 2020

Florida Avenue Brewing ready to begin pouring

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Craft beer lovers get ready for the taste of some new brews in Pasco County.

Florida Avenue Brewing Co., anticipates opening by the end of July, possibly as soon as July 15.

“We’re super excited about it,” said Anthony Derby, chief executive officer of Florida Avenue Brewing.

“This project is bigger than what I imagined it to be – in a good way,” said Derby, who also is a founder and CEO of Brew Bus Brewing in the Seminole Heights neighborhood of Tampa.

Anthony Derby, chief executive officer of Florida Avenue Brewing (Courtesy of Florida Avenue Brewing)

When Florida Avenue Brewing opens in Wesley Chapel, Derby anticipates it will be able to produce 60,000 barrels a year, and claim its place as the largest locally owned brewery in Florida.

A grain silo will allow storage of grain in bulk.

The brewery will have about 14 distributors selling its craft beers statewide, from Tallahassee to Key West.

The Pasco County Commission recently approved an economic incentive payment of about $253,000. In return, Florida Brewing will create at least 42 jobs related to the manufacturing activities of the brewery, according to the county’s agreement.

The payment also will fund an employee training grant for Pasco-based employees, and reimbursement of county utility service connection fees.

Derby anticipates that as many as 150 jobs in manufacturing and retail, including restaurant positions, will be created over time.

The brewery will open in the former Sports + Field, at 2029 Arrowgrass Drive.

Florida Avenue Brewing will open in July at the former Sports + Field in Wesley Chapel. Remodeling of the building is nearing completion.

Construction work on a major remodel of the building is nearly complete.

Florida Brewing will have a full restaurant, a 3,500-square-foot outdoor beer garden, a private beer garden for special events, an open kitchen, and a large closed kitchen.

Patrons will have an open view through glass into the brewery from inside the dining room, as well as from the outside.

Derby envisions Florida Brewing as a community gathering place to enjoy craft beers, family and friends, sports on television, dining, music, and games such as corn hole and bocce.

In the midst of COVID-19, there were a few delays in construction. But, everything is coming together, Derby said.

The cannery line, for example, came from Italy, a hot spot for COVID-19. Brewing equipment from Washington State, also a COVID-19 hot spot, will be shipped shortly, Derby said.

Patrons’ safety is foremost, so Derby said Florida Brewing is closely watching changing guidelines on opening for business, including social distancing and allowable capacity.

Florida Brewing will be ready for everything, said Derby.

“We’re preparing disposable menus,” he added.

Florida Avenue Brewing will sell its craft beer to distributors across the state.

The Wesley Chapel site eventually will produce about 80% of the company’s beer products, and will be the company’s flagship location, Derby said.

Brew Bus Brewing and Florida Avenue Brewing are affiliated, but Florida Avenue Brewing is the company’s flagship brand.

Operations will continue in Seminole Heights at Brew Bus Brewing, a popular Tampa and Seminole Heights destination, and a starting point for public and private beer tours throughout Tampa Bay.

Florida Brewing is making an investment of about $12 million at its new location, including renovations to the building.

County officials estimate Florida Brewing Bus will contribute an average of $15.7 million to the Gross County Product.

Pasco’s economic potential is well-known to Derby, whose mother-in-law lives in Wesley Chapel.

Before settling on the Arrowgrass site, the company looked at a vacant 15-acre site near the Tampa Premium Outlets.

“It just wasn’t right for us,” Derby said.

The former Sports + Field building — with its large size and prime location near ongoing development off State Road 56 — felt like the perfect fit.

“I’ve seen this area grow,” he said.

For information and job opportunities, visit FloridaAveBrewing.com.

Published June 17, 2020

Back to school will be different this fall

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Efforts are in high gear, as Pasco County Schools prepares for the coming 2020-2021 school year.

Pasco County Schools Superintendent Kurt Browning has said the district will announce its comprehensive plan for the upcoming school year on or before July 1.

In light of continuing concerns over the spread of COVID-19, the district must take precautions it hasn’t had to take in previous years.

In preparation for developing its plan, it has hosted focus groups, conducted a survey and used a tool called Thought Exchange, which drew participation from thousands of people.

“You let us know what you thought and we listened,” Browning said, in a video posted on the school district’s website.

“Several themes came through, loud and clear,” Browning said.

“Many parents and staff expect and welcome a return to a traditional school setting in the fall.

“You want a safe and healthy learning environment.

“You want us to provide options because not everyone feels comfortable, returning to the school campus or to the workplace.

“You want online learning to include more opportunities for students to interact directly with their teachers.

“You want us to ensure that there are clear rules and procedures for when a child becomes sick and that those rules are enforced. You want more mental health resources for students and staff. And, you want to have opportunities to experience all of the things that make for a rewarding school experience, including all of the extracurricular activities that make school fun.”

Browning said the district remains focused on “providing a world-class education and closing the achievement gap.”

It also needs “to ensure that our classrooms and workspaces are regularly cleaned and have a plan in place to replenish soap and cleaning supplies.

“Our plan has to be flexible to meet the varying needs of students and staff. It also needs to be consistent and predictable at all grade levels and worksites.

“As they say, the devil is in the details,” so the district has several work groups focused on working out those details, he said.

At a Pasco School Board meeting on June 2, Don Peace, president of the United School Employees of Pasco, expressed appreciation for being invited to take part in district focus groups to brainstorm about concerns and offer suggestions.

As the district moves toward the goal of returning to brick-and-mortar sites, Peace asked district officials to continue welcoming input from the union.

“Please allow us to continue in conversations that will help evolve how this plays out.”

The union leader also noted that he’s heard from parents and employees who are concerned about returning to school campuses.

“Whether real or imagined, the fear some people have will drive decisions regarding school and work attendance,” Peace said.

Published June 17, 2020

More restaurants, entertainment coming soon

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Cypress Creek Town Center is adding a rock-themed, family restaurant; a game and entertainment venue; and a cigar emporium to its retail roster.

Rock & Brews, Main Event and Cigars International are under construction on the south side of State Road 56, on stand-alone parcels adjacent to Tampa Premium Outlets.

Rock & Brews, a family restaurant, is likely to open in October, according to the restaurant’s general manager. (B.C. Manion)

Rock & Brews general manager Tim Patituce anticipates an October opening.

COVID-19 likely will determine the date.

“With everything going on, you can’t pull the trigger on hiring until we get to 100% capacity without 6-foot separation. We want to make sure you get the whole Rock & Brews experience,” the general manager said.

Patituce emphasizes that despite the “Rock” in the name, this is a family friendly restaurant.

Gene Simmons and Paul Stanley, members of KISS, are “corporation ambassadors,” Patituce said. KISS, a rock band from the 1970s, is known for their painted faces, futuristic costumes and pyrotechnic effects during live performances.

The décor features rock n’ roll posters. Televisions play music videos. And, diners can play shuffleboard, corn hole and foosball.

The menu includes burgers, pizzas and creative salads — made from scratch with locally sourced ingredients.

The restaurant also boasts a large selection of craft beers and an outdoor patio.

“We’re really excited to have Main Event and Cigars International within walking distance. We want to have a partnership together.”

Main Event is an approximately 49,000-square-foot venue that will feature 22 bowling lanes, billiards, laser tag, gravity ropes, shuffleboard, games and two banquet rooms.

Patituce grew up in Florida. He helped open another Rock & Brews in Kissimmee. The Wesley Chapel location will be the fourth restaurant in Florida.

Main Event is an approximately 49,000-square-foot venue that will feature 22 bowling lanes, billiards, laser tag, gravity ropes, shuffleboard, games and two banquet rooms.

An opening is expected in 2020.

Cigars International’s website describes the company – known for its online and catalog sales – as the “King Kong” of the cigar industry.

Its headquarters is in Bethlehem, Pennsylvania; its corporate owner is Scandinavian Tobacco Group.

According to permits issued by Pasco County, the store will be nearly 13,000 square feet including the outdoor patio. The company’s online menu lists more than 1,600 cigar brands, accessories and a Cigar of the Month Club.

Representatives for Main Event and Cigars International weren’t available for comment.

Published June 17, 2020

Dade City moves ahead on priority projects

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Dade City is moving ahead on some city priority projects.

The city’s commissioners have authorized staff to enter into a design-build contract with Borregard Construction Inc., for a design-build of a visitor’s information welcome center, to be located on the south side of Church Avenue near the Hardy Trail multi-use trailhead.

Preliminary plans call for a building of 1,100 square feet to 1,500 square feet, with two family bathrooms that meet Americans with Disabilities Act standards.

The center will feature an open floor plan — allowing for vendor operations, area attractions, museums and art exhibits to host mobile displays.

Officials said the visitor’s center will not exceed $250,000, which is funded through a grant from the Pasco County Tourist Development Council.

The facility will be part of a larger exterior space concept that will feature a bike-share hub with stations for parking, minor repairs, and public resting areas for cyclists and exercising pedestrians.

The public will be invited to provide input on the design of the building, in the coming months. The general idea is for the visitor’s center to help promote some of the city’s attraction to locals and out-of-town visitors, said Melanie Romagnoli, the city’s community and economic development director.

For example, Pioneer Florida Museum would be able to display items to help promote that attraction.

“We want to make sure that the building will fit into the context of the neighborhood, with a contemporary interior that will allow for modern amenities, such as digital display ads and a place for our nonprofit partners and our community partners to have mobile exhibits,” Romagnoli said.

The project passed by a 4-1 vote, with Commissioner Nicole Deese Newlon dissenting.

Also, commissioners approved a motion allowing City Manager Leslie Porter to negotiate a contract with Wesley Chapel-based Magic Bubbles, to pressure wash sidewalks in the downtown area.

The company’s quote came in at $3,050 to pressure wash sidewalks from Church Avenue to Martin Luther King Jr. Boulevard, and Meridian Avenue from Eighth Street to Third Street. However, the commission also agreed to have the company clean other surrounding areas heavily trafficked downtown, including the sidewalks by Nancy’s Natural Foods, Lori Anne’s, Green Door on 8th, Magnolia Title Agency, and The Greater Dade City Chamber of Commerce, among other businesses.

The request for additional cleaning services came from Commissioner Jim Shive. Given the added work will be at relatively minimal cost, commissioners directed the city manager to proceed without having to return for funding approval. The motion passed 4-1, with Newlon dissenting.

Published June 17, 2020

Mickens Field concessions building tabled, for now

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Long-anticipated facilities improvements to Mickens Field, 14318 Canal St., will be delayed just a little bit longer.

The Dade City Commission tabled the Mickens Field concession and public restroom building project, after some disagreement on contractor selection. The decision came during a June 9 virtual commission meeting.

Here’s the issue: City staff in a memo recommended entering contract negotiations with Ryman Construction of Florida Inc., who had the highest evaluation score among six proposals (75.51), and a bid of  $113,727. Should a deal fail with Ryman, staff recommended to then enter into the second-highest ranked bidder, Leonard Contractors, who’s bid came in at $100,834.

However, Commissioner Jim Shive disagreed with the recommendation.

He suggested the city instead go with the lowest bidder overall. That’s Borregard Construction Inc., whose proposal came in at $89,750 and evaluation score (64.22) ranked fifth among six proposals.

Shive reasoned the city should be more conservative with construction projects near-term, citing possible budgetary impacts from the COVID-19 pandemic and cost overruns on previous projects.

The Mickens Field building project shouldn’t be a complicated undertaking for any construction company, he said. He also noted that Borregard has a 20-year running relationship with the city.

The city has $150,000 budgeted for the project, funded through the local government infrastructure surtax, or Penny for Pasco.

“We have a potential to save $60,000, which we could utilize in other areas. Why would we not take that opportunity to save that kind of money?” Shive questioned. “We’re talking about a 672-square-foot building. It’s basically a block with a roof. It’s not rocket science, it’s cut-and-dry.”

City Engineer Abu Nazmurreza was not one of the four city staffers involved in the evaluation process, but pointed out that Borregard did not submit all of the requested information — which is why the company didn’t warrant a higher evaluation score, or primary or secondary recommendation. The city engineer also noted Ryman has completed similar projects in neighboring cities and scored high in all areas of the original request for proposals, except in the final dollar amount.

With looming indecision, commissioners agreed to have City Manager Leslie Porter review the matter and come back with a final determination at the next meeting on June 23.

Mayor Camille Hernandez said Shive “brought up some very valid points” regarding the project’s selection process.

“Hopefully, we can try to straighten this out,” the mayor said. “I know we have talked about (Mickens Field) for many, many years, so we’re excited to see that coming to fruition, and hopefully, a reality by October or before year’s end.”

The project had an initial target completion date of mid-October. The old concession/restroom structure was demolished in late May by city public works.

Published June 17, 2020

Pasco Schools to launch District Equity Team

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Pasco Schools Superintendent Kurt Browning has issued a statement in the aftermath of the death of George Floyd, and announced the creation of a new District Equity Team.

Floyd, a 46-year-old black man, died on May 25 in Minneapolis, Minnesota, after Derek Chauvin, a white police officer, knelt on Floyd’s neck for 8 minutes and 46 seconds, according to a video that went viral and national news reports.

“In the wake of the tragic death of George Floyd, it is clear that our nation is in turmoil and our communities are hurting. And yet, I find reason to be hopeful. We are in an important moment in our nation’s history when people of all races and ethnicities are standing together hand-in-hand demanding change. I am hopeful that we have at last embraced the concept that we are all responsible for each other,” Browning’s statement says.

“In this environment of pain, anger and confusion, I want to send a clear message to our employees, students and their families, and our entire community. I am proud to call Pasco County my home, and I will continue to stand up for our community every chance I get. I am proud to lead our school district. Yet, I know that our community and our school district can and must do better. My words – our words – must be backed up by action.

“As the superintendent of schools and the largest employer in Pasco County, I feel I have a responsibility to address the issues that have left our nation in chaos and to propose solutions. “As Nelson Mandela said, ‘Education is the most powerful weapon which you can use to change the world.’

“Making a difference is never an easy task and the path ahead is fraught with complexity. I believe that educators have a moral imperative to lead by example. We must make it clear that we will not tolerate any child or employee being ridiculed or mistreated because of the color of their skin, ethnicity, the sound of their name, or their unique qualities and differences.

“That’s why I am creating a District Equity Team to examine the factors that contribute to inequitable outcomes, and to propose solutions. I will direct this Team to take the following actions:

  1. Identify biases and behaviors that prevent consistent equitable, fair and respectful practices;
  2. Leverage relationships with national external partners to engage in improvement methods for equity;
  3. Set goals for achieving improved outcomes within our District Success Plan to address our equity challenges and measure the impact of our work;
  4. Provide equity-focused professional learning to all stakeholders focused on deepening trust, developing diverse leaders, and building capacity for change.

“Fulfilling these commitments and finding solutions will be a challenge. I cannot accomplish this task alone. I ask all of you to work with me to make a difference in our community – Pasco County,” Browning said.

Published June 17, 2020

Deadliest days ahead for teen drivers

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The combination of closed schools, canceled activities and COVID-19 restrictions being lifted, could prove deadly as teens take to the road this summer.

Nationwide, more than 30% of deaths involving teen drivers occur during the “100 Deadliest Days,” a period that runs from Memorial Day to Labor Day, according to AAA – The Auto Group, in a news release.

Due to their inexperience, teen drivers are at a higher risk of crashes. According to the new AAA Foundation Traffic Safety Culture Index, about 72% of teen drivers, ages 16 to 18, admitted to engaging in at least one of these risky behaviors in the past 30 days:

  • Driving 10 mph over the speed limit on a resident street (47%)
  • Driving 15 mph over the speed limit on a freeway (40%)
  • Texting (35%)
  • Red light running (32%)
  • Aggressive driving (31%)
  • Drowsy driving (25%)
  • Driving without a seatbelt (17%)

To keep roads safer this summer, AAA encourages parents to:

  • Talk with teens early and often about abstaining from dangerous behavior while behind the wheel.
  • Teach by example to help minimize risky behavior.
  • Set up a parent-teen driving agreement with family rules.
  • Supervise at least 50 hours of practice driving with the teen.

To support parents to conduct practice driving sessions, AAA is providing a free four-page guide to help parents coach their teens. The guide, “Coaching Your New Driver – An In-Car Guide for Parents,” can be found online at TeenDriving.AAA.com/FL/.

The auto group website also offers other resources, including how to set driving parameters with the AAA Mobile app.

Published June 17, 2020

Zephyrhills can handle COVID-19 budget impacts

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Cities and towns across the country are gearing up for budget cuts because of prolonged COVID-19 shutdowns, but that isn’t true in Zephyrhills.

Zephyrhills City Manager Billy Poe said the city is in good enough shape financially to handle any lingering effects of the shutdown for the rest of this fiscal year, and for next fiscal year, too.

He provided that reassuring news to city council members at their regular meeting on June 8.

Councilman Charles Proctor was elevated to the role of council president at a June 8 regular meeting. (Courtesy of City of Zephyrhills)

Although state revenues shared with local governments could be reduced by 50% for the months of April, May and June, Poe said that’s “not a super larger part” of the city’s roughly $66 million budget.

The city had larger-than-anticipated revenues at the beginning of the year, which helps to offset lower state revenues, Poe said.

He also noted that some big-ticket purchase items came in under budget.

Plus, the city has flexibility to slow down some city projects that are less critical, he said.

“Talking to the finance director I think we’re going to be OK,” the city manager told the council. “There’s some money that we can move around, so there will be a decrease, but I think we’re going to be OK,” Poe said.

Meanwhile, as the city prepares its 2020-21 fiscal year budget, Poe has directed city department heads “to really hold the line” when prioritizing needs and projects.

Besides the negative revenue impacts caused by COVID-19, the city also is facing higher health care and retirement costs for next fiscal year.

The millage rate will be set during the first week in July. The city will hold two public hearings on its budget, which must be adopted by Oct. 1.

On the upside, the city manager noted a preliminary estimate from the Pasco County Property Appraiser’s Office shows the taxable value of the city up about $42 million, with $35.7 million in new construction value.

“What it’ll do is offset some of those reductions from the state, those lost revenues as a result of COVID-19,” said Poe.

Council swearing-in, reorganization
Like other government organizations, the COVID-19 pandemic forced the Zephyrhills City Council to hold virtual call-in meetings over the past two months or so.

That all changed June 8, when council members gathered inside the Zephyrhills City Hall chambers, for the first time since March 23.

The move came at an appropriate time, as City Clerk Lori Hillman administered the oath of office to Mayor Gene Whitfield and Councilman Alan Knight, who retained their seats since being declared elected unopposed.

Whitfield has held the mayor chair since 2014, when Danny Burgess resigned to run as the area’s state representative in Tallahassee. Whitfield has owned Whitfield Funeral Home in Zephyrhills the past 25 years. He also is former director of The Greater Zephyrhills Chamber of Commerce.

Knight, first elected to Council Seat 2 in 2014, is a retired educator who’s worked mainly in Pasco County Schools as a teacher, coach and administrator.

The swearing-in ceremony also coincided with some council reorganization, which happens each year.

Council Vice President Charlie Proctor was elevated to the role of council president, taking over for Councilman Ken Burgess. Councilwoman Jodi Wilkeson was appointed council vice president.

As council president, Proctor will be responsible for signing official city documents and chairing council meetings, otherwise serving as the leading voice in business agenda items. He last served as council president in 2014.

Proctor commended Burgess.

Said Proctor, “First of all, I would like to thank former Council President Ken Burgess for doing an amazing job this past year. We really had a rough year, a lot of tough decisions we had to make as a council. Not only that, we had to go through this virus that had us meet online, and it was very difficult, and I think Council President Burgess did an amazing job, along with our staff.”

Liaison appointments were decided, too. Burgess was chosen to sit on the Pasco County Tourist Development Council (TDC), in addition to serving as an officer with The Greater Zephyrhills Chamber of Commerce. Other roles remained in place — Proctor serving on the Ridge League of Cities; Wilkeson on Main Street Zephyrhills; and Councilman Lance Smith on the Pasco County Metropolitan Planning Organization (MPO), with the mayor serving as an alternate.

The council also:

• Approved the last plat for Silverado Ranch subdivision, otherwise known as Phases 10B and 11C, situated on the northern boundary of the development

• Accepted an $85,000 facilities grant United States Tennis Center (USTA), for costs related to the Sarah Vande Berg Tennis & Wellbeing Center, 6585 Simons Road, Zephyrhills. The nearly $5 million project is slated to open in July and will include 11 tennis courts, eight pickleball courts and four padel courts, among other features.

• Passed a second reading ordinance and public hearing consenting to the inclusion of the city’s boundaries into the Pasco County Municipal Service Taxing Unit (MSTU) for fire rescue services.

Published June 17, 2020

CEO discusses resilience, giving back

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When Brian Butler moved to Lutz roughly 14 years ago, he figured he would have plenty of time to assume a meaningful role at a Tampa Bay company, play golf and go fishing.

It didn’t quite work out that way.

The opportunities the decorated retired U.S. Army officer had envisioned didn’t materialize.

“I thought I had a lot to offer this community. And, I was humbled in a way that I just couldn’t believe,” Butler said.

So, when he couldn’t find the right fit, he created his own company.

Brian Butler started his business as the sole employee, working out of his Lutz home. Now, he has 100 members on his team. He recently was the featured speaker on a Zoom virtual meeting hosted by the North Tampa Bay Chamber. (Courtesy of Vistra Communications, LLC)

Vistra Communications, LLC started small, with Butler as its sole employee, working out of his Lutz home. Over time, the president and CEO has led a company that has grown to include 100 team members.

The company provides marketing, communications and consulting services to corporations, small businesses, nonprofits, and federal, state and local governments.

Butler recently shared some of his expertise and experiences through a virtual Zoom meeting with members of the North Tampa Bay Chamber of Commerce.

“You know, starting and running a small business is a challenge. You all know that,” Butler said.

It’s particularly challenging now, he said.

“This is a tough environment. This hasn’t been seen in our country in a long, long time,” Butler said. “Not just the COVID, but you look at the civil unrest. You look at the political  unrest. You add all of those things in, it just adds to a very, very tough business environment.”

Companies were caught off-guard by the economic meltdown caused by COVID-19.

“It came fast. I think it caught us by surprise that we’d be put in a situation that three months later, we’d still be in a position where a lot of businesses haven’t reopened yet.

“But, I think our team will tell you as soon as we made the decision that we were going to work from home, we became very aggressive with growing our presence,” he said. They did that online and through telephone calls — speaking with current clients and with potential clients, who had told them ‘no’ before.

“We just started calling them, emailing them that we’re here, we haven’t closed down. We have services that may be helpful for them at this time,” he said.

“We lost some clients in this period. We knew we would. But, we won some clients, too,” he said. “I’m convinced it’s just because we’ve been present. We’ve been vocal.”

As COVID-19 flattened the economy, some companies shut down completely, while others experienced precipitous drops in business.

It has been a time when companies have been forced to take a close look at their operations and to try to find ways to pivot.

This is a good time to not only work in your business, but to work on it, Butler said.

“I’m a person who believes everything starts out with a plan. We can’t just wake up and haphazardly do it, and expect the success that we want to achieve,” he said.

“Pause. Really focus on and develop your plan. Find some mentors that will be good sounding boards, as you work toward that plan,” he said.

Follow the golden rule
There are some fundamentals, too.

“We have to treat people the way we want to be treated. By treating people the way you want to be treated, I think you’ll often find that business will come back. People will tell others about your business. And, they’ll share your successes and things you’re trying to accomplish, and business will come through the door in that manner.

“You have to develop great relationships, and those relationships won’t often come if you’re sitting in your office,” he said.

“You have to find the time to get out of your office and go build great relationships with people that become a great part of your business success because they often refer business to you.

Seek out ways to learn from others, he added.

“If you’re a business owner, and you’re not hanging out and having intimate conversations with other business leaders, other business owners, you’re probably missing something.

“And, you need to have those conversations with those who don’t necessarily look like you, because they may bring some things to the table that you’re not necessarily thinking about, to help you grow your business,” he said.

Find ways to give back
Ever since Vistra started, it was committed to giving back to the community, Butler said.

“I will tell you that from Day 1, every nickel, every dime, every hour that we spent giving back — it’s almost like tithing, it just comes back to us, over and over again.”

One of his company’s give-back initiatives is called CEOs in Schools.

It stemmed from an experience Butler had six year ago, when he was asked to mentor the principal at Mort Elementary School.

He said that experience opened his eyes to the many ways small businesses could give back to schools and become part of the education fabric of the community.

He figured CEOs had a lot to offer schools, so he set off to involve more.

Last year, a CEO spent the day at each of Hillsborough County’s 170 elementary schools.

There are plans to do that again this October.

“They need you in there,” he told the business leaders at the chamber’s Zoom meeting.

“You bring a perspective that teachers — who grew up to be principals — often don’t have,” Butler said. “You think about resources in a different way. You think about logistics in a different way. You think about management and hiring and firing, in a different way.”

At this particular time, there are so many people in need.

More than 40 million people are unemployed and cars line up in long lines for food — and that’s just the people who have cars, Butler said.

With so much need, there are many, many ways to give back, he noted. He encouraged those listening to do what they can.

“I think we have to make a difference in the lives of others,” Butler said.

Published June 17, 2020