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Local News

Pasco County adopts new marketing approach

December 2, 2015 By Kathy Steele

Saying that Pasco County is a place with “room to grow” is all but passé, now that developers are on a building spree that is gobbling up wide-open spaces.

Retail, rooftops, offices, hotels are plowing up dirt and raising expectations for a more diversified suburban community that accommodates hipper, trendier living.

So, out with the old, in with the new.

Pasco County is highlighting its ‘Open Spaces. Vibrant Places.’ The new slogan and a logo with the sand hill crane in flight are part of the county’s new marketing strategy.
Pasco County is highlighting its ‘Open Spaces. Vibrant Places.’ The new slogan and a logo with the sand hill crane in flight are part of the county’s new marketing strategy.

The county’s marketing slogan “Room to Grow” is gone. And the county seal – a green circle with the Historic Dade City Courthouse in the middle – will be phased out over the next two years, except on public documents.

The new slogan will be “Open Spaces. Vibrant Places.” Underscore the word vibrant.

And for a logo, watch the sand hill crane take flight as it rises before a bright orange sun.

“It’s a symbol of Pasco County, which is also taking flight,” said Jennifer Lachtara, marketing communications coordinator at the Pasco Economic Development Council.

The new marketing strategy acknowledges that Pasco is “neither overly built out nor overly rural,” Lachtara said.

The logo will begin showing up on business cards and county vehicles over time.

Residents got their first look at the new logo in May, when the county rolled out its “My Pasco” app for mobile phones.

On Nov. 17, Pasco County commissioners voted to approve the new logo, and the rollout of a re-branding program.

Commissioners voted 4 to 1, with Pasco County Commissioner Jack Mariano dissenting.

The new logo’s message doesn’t capture all that is happening in Pasco, with zip lines, skydiving and the upcoming ice rink, he said.

“I’d like to see something a little more active, more youth-oriented,” Mariano said.

But, Pasco Chairwoman Kathryn Starkey can’t wait to get new business cards.

“I think it’s very elegant,” Starkey said. “I think it describes us perfectly, open spaces and vibrant places.”

Efforts to create the new branding plan began more than a year ago, and included employees from the county’s Office of Economic Growth, Tourism Development, and the Pasco EDC.

Market testing included area chambers of commerce and homeowners’ associations.

A public perception survey received more than 530 responses, with most people in favor of the new logo. Only 29 negative comments were made, said Melanie Kendrick, the county’s acting program director for the Office of Economic Growth.

In such a large county, it is difficult to find a unifying theme that captures the diversity of west, east and central Pasco, Kendrick said.

The county currently has about 20 logos being used, plus logos adopted by its constitutional officers.

The next step is to create standards to license the logo for use by businesses, parks and other venues that highlight the open spaces, vibrant places image.

No funding is required to make the initial changes to business cards and stationery.

“As the items are being used up, we have to replace them anyway,” Kendrick said.

Published December 2, 2015

Cigar lounge opens in Dade City

December 2, 2015 By Kathy Steele

Rolando’s Cigar Lounge is a place where people pause and enjoy leisure time with friends.

A glass of wine or beer, and if desired, a hand-rolled cigar, awaits.

In the evening, a disc jockey plays music for listening and dancing, from salsa to jazz.

There are friendly games of pool or billiards, too. And, on football nights, a flat screen television is on view.

Rolando Reyes Jr., center, holding red scissors, cuts the ribbon for Rolando’s Cigar Lounge at a celebration with family, friends and the Dade City Chamber of Commerce. (Courtesy of Richard K. Riley)
Rolando Reyes Jr., center, holding red scissors, cuts the ribbon for Rolando’s Cigar Lounge at a celebration with family, friends and the Dade City Chamber of Commerce.
(Courtesy of Richard K. Riley)

On some occasions, there might be a sighting of Stogie, the family dog and mascot for owner Rolando Reyes Jr.

The lounge is a transformation from the Quaker Bar that shut down last year in downtown Dade City. Reyes knew he wanted the spot immediately.

“I didn’t ever hesitate. It’s a trendy place,” he said.

The lounge, at 37945 Meridian Ave., is near Kafe Kokopelli, and across from the Historic Dade City Courthouse.

Reyes brings a family legacy to the lounge.

His late father, Rolando Reyes Sr., began learning the cigar business as a young boy in Cuba. He immigrated to the United States in the late 1960s, and opened a small cigar factory in New Jersey. He moved the factory at other times to Miami and Honduras. At his death in 2012, he was a master blender known for two brands, Cuba Alliados and Puros Indios, according to an article in “Cigar Aficionados.”

The junior Reyes learned the skill of cigar rolling also as a young boy. For several years he operated Smoker’s Paradise, a tobacco shop in Wesley Chapel.

He moved his family to Dade City when he opened Rolando’s Cigar Lounge. A ribbon cutting, hosted by the Greater Dade City Chamber of Commerce, was held on Nov. 14.

Reyes is looking ahead to having a full liquor license. For now, he serves beer and wine.

He plans to change up the music nightly. Friday will be disco and Saturday will be salsa.

If anyone doesn’t know salsa, Reyes said, “I’ll be teaching people.”

Sundays will be for softer music, much like a piano bar. Reyes also is thinking of adding line dancing and karaoke nights, and Thursday will be ladies night.

Reyes sees familiar faces from Dade City, but he said customers also are coming from Lutz, Land O’ Lakes and even Port Richey.

His lounge primarily caters to people in the mid-range of ages, from 30 to 50.

“They can’t find a place to go,” Reyes said. “It’s either too loud or too fast.”

But, Rolando’s could be just the spot.

“There is nothing like what I’m doing,” Reyes said.

Published December 2, 2015

From ‘mud’ to beauty — one man’s labor of love

December 2, 2015 By B.C. Manion

Jack Boyle has been turning lumps of clay into works of art for the better part of his life.

His first encounter with pottery came when he was just a little boy.

“My mother’s brother, Uncle Al – he and his partner owned Jug Town Pottery, up in Seagrove, North Carolina, in the midst of about 120 potteries.

“As a child, I would go there. I would make little bowls,” he said.

For decades, Jack Boyle has traveled to arts and crafts shows near and far. Now, he’s focusing on teaching and making pottery in his studio. (Fred Bellet/Photos)
For decades, Jack Boyle has traveled to arts and crafts shows near and far. Now, he’s focusing on teaching and making pottery in his studio.
(Fred Bellet/Photos)

Then his uncle would fire the pots and ship them to Boyle’s house, where they’d be used as ashtrays by Boyle’s mom.

The San Antonio man said he isn’t sure if those early experiences helped to mold him into the potter he became. But then again, he said, maybe they did.

Boyle has spent the past 44 years creating art from clay.

He began dabbling in ceramic sculptural work before arriving at the University of South Florida in 1972.

When he walked into the pottery studio there, and saw the teacher working at the wheel, he was instantly enamored.

“Part of it was that old clay smell,” Boyle said.

“The thing about pottery is that it is so incredibly challenging,” Boyle said. “When you see me centering clay, you’re going to think, ‘Oh, piece of cake, I can do that.’ ”

Jack Boyle uses a tool to embellish the surface of a smooth clay bottle-form piece while it spins on the potter’s wheel. He said many tools are available at pottery supply shops, but he chooses to use just a few
Jack Boyle uses a tool to embellish the surface of a smooth clay bottle-form piece while it spins on the potter’s wheel. He said many tools are available at pottery supply shops, but he chooses to use just a few

That assumption would be wrong, he said.
“I cannot stress to you how difficult it is to get any level of expertise in pottery making,” Boyle said. “There’s a thousand things that go into making a successful pot.

“When you first start out, it’s anything but beautiful.

“There’s no such thing as a shortcut in learning how to make pottery. You can’t read a book about it to be a better potter. You’ve got to put the time in,” Boyle said.

Every part of the craft has its own set of demands, he explained.

“The first thing you do with clay, is you wedge it up – which is the process of homogenizing particles in the clay body as well as eliminating any air bubbles in the clay.

“Then it goes on the wheel, where it has to be centered.

“The act of coaxing the clay up through the cylinder is a coordination of the cylinder of the wheel with the subtle application of pressure, with the most pressure at the bottom, and you release it as you go up, synchronizing that rotation with that release of pressure,” said Boyle, noting it took him about 20 years to put that process in words.

Working on the wheel is just one aspect. Then there’s the finishing, the trimming on the bottom, the handles, the decorations and so on.

“Then it’s dried, and it goes into the first kiln, which is a bisque kiln. It’s fired at 1,800 degrees,” Boyle said.

Next, comes the application of glazes.

San Antonio Pottery, at11903 Curley St., is a landmark in San Antonio.
San Antonio Pottery, at11903 Curley St., is a landmark in San Antonio.

A lot can go wrong there. Glazes can be too watery or too thick, for instance, or they can be fired for too long, he said.

The second firing is in a gas kiln, at 2,400 degrees, he said. Generally hundreds of pieces are being fired at once.

“You go through the entire cycle of pottery making, and the last stage is taking them out of that pottery kiln, and after weeks of effort, there’s bubbles in the glaze or the glaze has dripped off onto the kiln shelf,” he said. “That’s probably my least favorite thing.”

Over the years, Boyle has created thousands of pottery items, which he has sold at art shows including Gasparilla in Tampa, the Mainsail in St. Petersburg, and shows in Virginia Beach and Pennsylvania, to name just a few.

“Back in the old days, when I would do these big shows up North, I would fill my van and rent a trailer,” he said.

He’d pack hundreds of pieces, unpack them, display them and then break down the displays. And, that was the easy part.

Producing the works to sell was significantly more demanding.

Generally, though, he said he got into a rhythm when producing for big shows.

Jack Boyle has a passion for pottery. It’s not an easy way to make a living, he said. But, it is challenging and gratifying.
Jack Boyle has a passion for pottery. It’s not an easy way to make a living, he said. But, it is challenging and gratifying.

When he’s doing a production of 50 mugs, the work can be almost meditative, Boyle said. While immersed on artistic, sculptural pieces, he’s in a zone and his mind is elsewhere.

Boyle said he enjoys switching back and forth, to stay mentally alert.

Sustaining a pottery business is a different kind of challenge.

Boyle said he never turned down an opportunity to market his works.

“I did art and craft shows for 40 years. I sell in gift stores and galleries. I do a lot of custom work,” he said. “Pretty much anyway you can think to make a buck in the pottery business, I’m either doing it, or I’ve tried it.”

It’s essential, too, to keep promises, Boyle said. “To be successful in anything, you have to be true to your word. You don’t make promises you can’t keep. You take an order, you deliver an order,” he said.

Providing quality is important, too, he said.

There’s an unpredictability that goes along with handmade pottery, Boyle said. “Sometimes it takes more than once to get it right.”

Being competitive matters, he added.

He considers the cost of materials, the value of his time and how his prices fit in the market place.

“You can’t be much more expensive than your neighbor,” he said. Price points are important, too. “I would rather sell 100 items for $20 each, than hope to sell one item for $2,000.

“What I tell my fledgling pottery friends is, ‘You’re not going to go broke making pottery mugs.’ You’re not going to get rich, but you’re going to pay your bills,” he said.

Now that he’s stepped away from the art show circuit, Boyle is focused on teaching classes and making pots at his San Antonio Pottery, his studio for 38 years.

It’s not a venture he would necessarily recommend, but he loves it.

“I have a passion for it,” Boyle said.

“I make people happy. Not a lot of people can say that people are genuinely happy with your labor.”

He’s planning to keep at it, too.

“I can’t retire,” Boyle said. “I’ll do this until I fall into a pile of spinning mud.”

Published December 2, 2015

Wish list for the holidays: Food, blankets, toothbrushes

December 2, 2015 By B.C. Manion

Helping children who are in need is nothing new for the staff members at Centennial Middle School – they’ve been doing that for years.

But, in recent years, Marty Pekarek, who chairs the Dade City school’s Assist, Believe and Care program, has noticed that children are asking for life’s essentials.

“They ask for food and clothing,” she said.

Their families need blankets, too, said Pekarek. Children in homes without heat have told school staff that they pile clothes on their bed to stay warm on cold nights.

Sometimes, a child’s request can be heartbreaking, Pekarek said.

Marty Pekarek lays out angels for Centennial Middle School staff members to pick up, as the school gears up to brighten the holidays for students in need at their school. (B.C. Manion/Staff Photos)
Marty Pekarek lays out angels for Centennial Middle School staff members to pick up, as the school gears up to brighten the holidays for students in need at their school.
(B.C. Manion/Staff Photos)

“I think the saddest one I had one year was a little boy who said he just wanted toothbrushes, because all five family members were using the same one,” said Pekarek, a learning coach at the school.

Like other Pasco County schools, the ABC program at Centennial Middle, 38505 Centennial Road in Dade City, is funded by voluntary contributions from school district employees.

“It’s to help needy families. Sometimes during the holidays and sometimes other times when families have issues — they need food or clothing or something for children,” Pekarek explained.

“It’s not a government-funded program. It’s just teachers and staff members that donate money to it,” Pekarek said.

In previous years, teachers and staff members would “adopt” a child for Christmas and purchase items for that child. But, that got to be too expensive, Pekarek said.

So, in recent years, employees at Centennial Middle have helped by buying specific items.

This year, the school is providing Christmas gifts for 56 students.

Pekarek creates a spreadsheet of the items she needs, and then makes small angels that indicate specific needs.

This year’s campaign kicked off with a holiday potluck breakfast on Nov. 20, where staff members picked up angels.

“Whatever they can afford, they pick up. They purchase the items. They have to have them back in time for me to wrap the presents,” Pekarek said.

The gifts will be distributed to students on Dec. 16 and Dec. 17.

“Sometimes people can afford to buy only two bags of candy, and that’s helpful. “Anything helps us.

Centennial Middle School helps families in need during the holidays, and also at other times of the year. This is some of the food in its pantry.
Centennial Middle School helps families in need during the holidays, and also at other times of the year. This is some of the food in its pantry.

“This year, we’re getting the kids hoodies, because they usually don’t have warm jackets,” she said.

“The hoodies, I actually have the sizes and the colors that they want,” Pekarek said.

The students also receive socks, a stocking filled with candy and school supplies, and a bag of personal hygiene items including soaps, shampoos, conditioners and deodorant.

At Christmas time, the committee also provides extra food to help see them through the long holiday break, Pekarek said.

The school also keeps a clothes closet to help children who need clothing. And, during the first cold snap of the season, it offers students a chance to pick up one of the coats that have been donated to help children who don’t have one, she said.

Pekarek has been involved in the ABC committee’s efforts since she came to the school about 14 years ago.

Centennial Middle Principal Rick Saylor is gratified by his staff’s generosity.

“I think it’s amazing. I think it goes to show you that it’s not just about showing up and teaching them. It’s about caring about them. It’s about wanting to take care of all their needs,” Saylor said.

“We know that if they don’t have some of these items that people are going to give them for Christmas, then it’s definitely going to affect how the kids are doing in the classroom.

“I think it goes to show the caring nature of the staff that I have. They truly, truly care about the kids. And, that’s so important. Once you care about them, then you can really, really teach them and really, really make an impact.

“Once they know you care, then there’s that rapport piece,” Saylor said.

The principal also appreciates Pekarek’s efforts.

“Ever since I’ve been here, she’s taken this on and spearheaded these efforts. It’s a lot of time and energy outside of work. We just appreciate what she does.”

Pekarek enjoys being involved.

“I love this school. We have really good kids and really appreciative families,” Pekarek said. “Some families cry when they pick up their presents.”

Want to help?
Centennial Middle School, at 38505 Centennial Road in Dade City, has begun its annual campaign to help families in need for the holidays. It especially needs new blankets to help children who sleep in homes without heat. Those wanting to donate new blankets can ship them or deliver them to the school. For more information on how you can help, please contact Marty Pekarek at (352) 524-9700.

Published December 2, 2015

Therapy horse farm faces possible closure

November 25, 2015 By B.C. Manion

As Beverly Levitt walks around the 8-acre horse farm in Wesley Chapel, she talks to the animals.

There’s Moe and Clint. Chino and Cracker. Moon Light and Fancy. Renegade and Baby Bobby.

There’s Brandy, Fagozee, Cooper and Pixie.

Some of them, including Pixie and Moon Light, have been at Healing Horses, One Child at a Time Inc., since the horse rescue began six years ago.

Devin Clark gives Baby Bobby a bath. Baby Bobby is a pony that was wild when he came to Healing Horses, One Child at a Time, in Wesley Chapel. Now, the horse is completely at ease with Clark. (B.C. Manion/Staff Photos)
Devin Clark gives Baby Bobby a bath. Baby Bobby is a pony that was wild when he came to Healing Horses, One Child at a Time, in Wesley Chapel. Now, the horse is completely at ease with Clark.
(B.C. Manion/Staff Photos)

As Levitt steps around the farm, in her shin-high rubber boots, she talks about the horses’ temperaments.

Chino arrived at the farm on Sept. 22 and has gained more than 100 pounds since.

Pixie, a pony, “has the Napoleon Syndrome,” Levitt said. “She runs this place.”

Renegade, “was completely wild when he came here. They had turned him loose on the side of the road in Hernando County,” she said.

Some horses have medical conditions. One has chronic ulcers. Another, narcolepsy. One has endured dozens of surgeries.

Fagozee, a former racehorse, had been sent off for auction, but was saved and Levitt wound up with him.

“He has cancer. His days are numbered. As long as he’s comfortable and happy, we’ll keep him as healthy as we can; and when his time comes, we’ll put him out.”

The horse rescue began when Levitt suddenly ‘inherited’ 11 horses.

She knew she would be taking in six, but didn’t anticipate getting nearly double that number.

At first, she was irritated. She was worried, too, about being saddled with so much responsibility.

“They were in bad shape,” Levitt said.

“I thought, ‘Oh my God, I’m a blue collar person, what am I going to do?’ ”

But then, during the middle of the night, she was inspired.

Pixie, shown here with Lynn Oliver, has been living at Healing Horses, One Child at a Time Inc., in Wesley Chapel. Oliver is vice president of the nonprofit organization.
Pixie, shown here with Lynn Oliver, has been living at Healing Horses, One Child at a Time Inc., in Wesley Chapel. Oliver is vice president of the nonprofit organization.

“I’d been a scout leader many years before, and we had always taken the ADD (attention deficit disorder) kids, the ADHD (attention deficit hyperactivity disorder) kids — my husband and I, before he passed away.

“We had always wanted a center for kids with special needs,” she said.

Meanwhile, she also was blessed with a special needs grandchild.

“I have met hundreds of families (with special needs children). I had a full understanding of what just the therapeutic equipment needed by these children cost, and it’s not covered by insurance,” she said.

So, she decided to use the horses to provide therapy.

Over the years, roughly 50 horses have spent time at the rescue. Some are there now. Some have been adopted. Some have died.

During that same time, hundreds of kids have spent time working the horses, riding them, observing them, walking them and bathing them.

One recent day, Caitlin Okolovitch, who attends Land O’ Lakes High School, was working Brandy.

Okolovitch found out about Healing Horses when she and her mom were doing an Internet search to find a horse rescue. The teenager wants to work with horses.

Fancy is taking it easy. The quarter horse, now over 20 years old, has lived at the stable for more than five years. She has chronic ulcer problems.
Fancy is taking it easy. The quarter horse, now over 20 years old, has lived at the stable for more than five years. She has chronic ulcer problems.

She began volunteering at Healing Horses when she was in middle school.

“When I first came out here, it was awesome, and I never wanted to leave,” the 15-year-old said. “A lot of the kids coming here make bonds with the horses,” she said.

Brandy is the horse that Levitt uses as a therapy horse for teenagers, she said.

Kids can relate to the horses.

Devin Clark, another regular at the farm, has a special bond with a horse named Baby Bobby.

The 12-year Clark saddlebroke Baby Bobby, Levitt said. He was at the farm recently giving the horse a bath.

Clark said he enjoys working the Baby Bobby, and he thinks other kids like coming to Healing Horses, too.

Levitt said the horses have helped all sorts of kids.

Some have had scrapes with the law. Others just love being around horses.

Some come from as nearby as Zephyrhills, and Wesley Chapel and Land O’ Lakes, and others have traveled from Brooksville, Brandon and Pinellas County, Levitt said.

Many of the kids have special needs, such as autism, hearing problems, or difficulties at home.

Horses have an uncanny way of understanding these kids, she said.

“They have more compassion and sensitivity than any human being I’ve ever met,” Levitt said.

“You put a kid with a 1,500-pound animal that they can tell what to do, and watch your self-esteem grow, and their confidence and their abilities,” Levitt said.

“One child, with Down Syndrome, had no language when he came here. He learned a lot of words on the back of a horse,” she said.

Initially, Levitt supported the horse farm on her own.

But, she realized she couldn’t do it alone, and she set up a nonprofit organization.

For many years, a private donor provided much of the support.

But, that donor has decided to use the money she was providing to others to support her own charity, Levitt said.

“We’re in trouble. I’m not going to go down without a fight. Right now, I’ve got a barn full of feed, but I’ve got the feed bill to go with it.”

“You can only rob Peter to pay Paul for so long before it’s going to catch up.”

It costs about $2,000 a month in feed and more than $2,000 a month in hay, and that’s not counting the veterinarian bills, the farrier costs and assorted other costs.

So, Levitt is trying to build community support to keep the operation going.

If it closes, it would be shame, said Liz Clark, who said all five of her sons have benefited from spending time at the farm.

Levitt is seeking donors to pledge $5 a month to help keep the operation going.

“That is one Starbucks coffee a month. That is one visit to McDonald’s. Five dollars a month makes a lot of difference in a lot of lives, and it’s a tax write-off to boot.”

For more information or to help, visit HealingHorsesOneChildAtATime.com.

Published November 25, 2015

Toys for Tots delivers holiday cheer

November 25, 2015 By Michael Murillo

When a doctor told a mother that her son suffering from a muscular diseases needed a bicycle to keep his muscles moving, she turned to the Toys for Tots for help.

She couldn’t afford a bicycle, so she went to the organization’s toy distribution event a couple of years ago.

“When she got there, she was about the third to the last parent there, and we had one bike left. We handed that bike to her, and she crumbled right there in front of us,” recalled Herb Roshell, captain of the Toys for Tots efforts in Land O’ Lakes and part of Lutz.

“It’s those kinds of experiences that keep us empowered to do this,” he said.

The United States Marine Corps Reserve has been doing this for more than 65 years, creating a national program that distributes toys to needy children during the holidays.

In Roshell’s area alone, the program has distributed to more than 500 children from nearly 400 families last year.

Each child gets two to three toys, plus games for the family and stocking stuffers.

Toys are laid out so parents and guardians can go ‘shopping’ and choose the right toys for their children. They depend on drop-off boxes at local businesses and the Dec. 5 postal service pickup for the bulk of donations. (Photo courtesy of Bob Loring)
Toys are laid out so parents and guardians can go ‘shopping’ and choose the right toys for their children. They depend on drop-off boxes at local businesses and the Dec. 5 postal service pickup for the bulk of donations.
(Photo courtesy of Bob Loring)

To keep up with this year’s demand, the program is back with its familiar toy drop-off boxes in various businesses in the community.

Roshell estimates that around 100 locations will sign up for the boxes, and collect new, unwrapped toys for children of various ages.

The U.S. Postal Service also will collect toys that residents leave out by their mailboxes on Dec. 5.

Toys will be distributed Dec. 19 at the Land O’ Lakes Community Center, 5401 Land O’ Lakes Blvd., beginning at 8 a.m.

Those toys might not seem like much in the big picture, but to a mother struggling to provide for her family or a child who sees their peers with gifts, it means a lot.

“If we didn’t have it, it would really hurt our community a lot,” Roshell said.

His wife, Stephanie, knows that firsthand. As a young single mother, she used Toys for Tots when she moved and found out her job had been eliminated. She now spends her time helping those in need, and recognizes the empowerment of simple kindnesses.

“I was homeless as a teenager and vowed that if I ever came out of my poverty state that I would never, ever forget about the children and the youth that are struggling,” Stephanie said. “I’ve stood in their shoes before, and I know personally how it made me feel, so I want them to feel that same sense of gratification that I felt.”

Parents or guardians who utilize Toys for Tots feel like they’re shopping when the toys are selected.

At the distribution center Dec. 19, they get assistance from “deputized elves” to help pick out just the right gift for their children. The “elves” are volunteers who meet with regional coordinator Bob Loring, and pledge to offer support and encouragement at the event to help parents choose gifts.

Just being able to provide some holiday cheer for their family boosts family bonds, according to the Roshells.

“It bridges that gap in the family, so the child is looking to that parent as still being that hero,” Stephanie said.

For those parents to remain heroes, the Roshells and many others in the Toys for Tots program work hard to make each year a success.

In the Land O’ Lakes area they expect to collect 1,700 to 2,000 items for distribution. And, unless there’s a large need elsewhere or they have a surplus, the toys donated within the community, stay here.

While individuals and businesses are generous with donations, there are specific needs each year that pose a challenge.

Children between 8 and 12, especially boys, usually receive the least donations, Herb Roshell said.

Boys that age like handheld games and girls enjoy makeup kits, and Toys for Tots wants to make sure there are enough to go around.

The postal service pickup is an important method of toy collection, but response has dropped off in recent years.

The postal service doesn’t cover the organization’s postage anymore, so it’s up to them to get the word out about the Dec. 5 collection date.

Helping those in need makes Dec. 19 a special day for families who wouldn’t otherwise have presents for their children.

And, it’s pretty special for the Toys for Tots family, too, since they get to see their efforts pay off with a bounty of gifts going to local homes, making families’ holidays a little brighter.

For people like Stephanie Roshell, who has been on both sides, it’s an important part of the holiday season.

For information about the Toys for Tots program, and to find out how to apply for assistance, contact the Roshells at or call (813) 713-5197.

Published November 25, 2015

Expert says jihadist terrorism is world’s No. 1 threat

November 25, 2015 By Kathy Steele

Jihadist terrorism is the No. 1 challenge facing the world, according to retired U.S. Gen. Barry McCaffrey.

The recent attacks in Paris brought that reality into stark view. More than 130 people died, and more than 350 were wounded, in a coordinated assault at six locations in Paris. It is an act of terrorism being compared to 9/11 in New York in 2001.

Retired U.S. Gen. Barry McCaffrey shakes hands with retired U.S. Army Staff Sgt. John Morgan, following his talk at Saint Leo University. Morgan is a student worker in the Office of Veteran Student Services. (Photos courtesy Jonathan Shoemaker/Saint Leo University)
Retired U.S. Gen. Barry McCaffrey shakes hands with retired U.S. Army Staff Sgt. John Morgan, following his talk at Saint Leo University. Morgan is a student worker in the Office of Veteran Student Services.
(Photos courtesy Jonathan Shoemaker/Saint Leo University)

The Islamic State of Iraq claimed responsibility for the attack.

McCaffrey was clear on one point that has been a lightning rod for opposing views.

“This isn’t a Muslim problem. It’s a jihadist problem,” said McCaffrey, a NBC national security analyst. “I would argue that there is not a conflict between Islam and the West.”

McCaffrey made his remarks to an estimated crowd of 220 at the Student Community Center at Saint Leo University on Nov. 19. The retired four-star general was the first lecturer for the University Speaker Series.

He touched on a wide-ranging list of security issues including ISIS, nuclear proliferation, the future of Cuba post-Fidel Castro, and the tensions between Russia and the United States.

During a question and answer period, audience questions focused on ISIS and how to address its threats.

The U.S. exerts great power in the Middle East financially, politically and militarily, McCaffrey said but defeating ISIS, and terrorism in general, is complicated.

Retired U.S. Gen. Barry McCaffrey poses for a selfie with Saint Leo University student James Campbell.
Retired U.S. Gen. Barry McCaffrey poses for a selfie with Saint Leo University student James Campbell.

“It’s much tougher than it looks,” he said. “In the long-term, some of these situations have no solutions. The best strategy becomes containing it, isolating it and waiting it out.”

In reference to the barbarism of ISIS and the recent Paris attacks, McCaffrey said, “There is an element of mankind based on cruelty.”

McCaffrey has served three White House administrations, including Republicans and Democrats. He describes himself as a nonpartisan observer — who has been in and out of war zones, including Iraq and Afghanistan — who gives objective opinions.

After Sept. 11, for instance, he was asked about border security including entry into the U.S. from Mexico and Canada. At the time, the U.S. border patrol numbered less than 4,000 agents.

Saint Leo University William Lennox present retired U.S. Gen. Barry McCaffrey with a Saint Leo hat and a gift. Lennox is a retired lieutenant general.
Saint Leo University William Lennox present retired U.S. Gen. Barry McCaffrey with a Saint Leo hat and a gift. Lennox is a retired lieutenant general.

“It was asinine,” McCaffrey said.

He recommended 45,000, a number he acknowledges he made up by looking at the New York Police Department, which protects 8 million people.

In today’s world, the U.S. needs to maintain air and naval forces that are at least two generations in advance of the technology of other superpowers. But, he said, “We’re not doing that.”

Instead, he said the nation has spent billions on the Iraq and Afghanistan wars that, in his view, “went wrong.”

Still, in many ways, the country has never been safer, in part because its diversity and opportunities for success are strengths, McCaffrey said.

As a result, America assimilates immigrant populations better than Europe, he added.

Published November 25, 2015

Zephyrhills resident causing ‘Sugar Rush’ with cake pops

November 25, 2015 By Michael Murillo

When she was a student at Zephyrhills High School, Cassie Lenz had a cake-decorating project. Over the course of the project, there was a dilemma: What to do with the extra cake?

“I looked online, and I found cake pops,” Lenz said. “It was interesting to find something new.”

People found them more than interesting. They found them delicious. The decorated balls of cake and frosting on a stick were a hit, and she would make them for friends and bring them to parties.

Cassie Lenz shows off just a few of her tasty creations. A high school project eventually led to her business. (Michael Murillo/Staff Photo)
Cassie Lenz shows off just a few of her tasty creations. A high school project eventually led to her business.
(Michael Murillo/Staff Photo)

Now 23, and a student at the University of South Florida, Lenz made 200 cake pops in a variety of flavors for a friend’s wedding earlier this year. They were so popular the bride and groom didn’t even get to try any of them.

Lenz has received a lot of praise for her cake pops. Now, she has a business.

Sugar Rush operates out of the kitchen Lenz shares with her family, though they know not to interfere when she’s working. In just a couple of hours, she can make about 40 cake pops out of a single cake. Adding different styles takes more time, but provides a lot of variety in the desserts: chocolate cake, red velvet cake, marshmallows and funfetti are just some of the cake pop options.

If you can think of a cake, Lenz can turn it into a treat on a stick.

“(For) each one, you have to do something special. That’s pretty fun,” she said.

That means not only hand-making the pops, but also decorating and wrapping them one by one. Some are elaborate and others are simple, but she enjoys catering to different occasions, styles and tastes.

It’s not easy work. Each type of cake pop has a process that ensures it holds its shape and stays on the stick. She might accept some help wrapping the finished product, but she does all of the baking and decorating.

There’s also some trial and error with her creations. Vanilla cake isn’t as popular as other flavors like funfetti and chocolate, but even that ranking can change by season. At a recent church event, she didn’t sell as many of the funfetti as she expected. But, she sold out of pumpkin.

Cassie Lenz makes each cake pop by hand, including the artful decorations many of them carry.
Cassie Lenz makes each cake pop by hand, including the artful decorations many of them carry.

As orders come in, Lenz spends more time on her new business. But, as a college student who already has a job, she has to be smart with her time.

Fortunately, her father, Nils, is a self-employed accountant. That entrepreneurial experience has been a valuable resource for Lenz, and she prepares promotional materials to get the word out about her new business.

Having business experience in the family is a big reason why she’s felt confident enough to take on her own project.

“I think that if nobody in my family did (own a business), then I probably wouldn’t have done it,” she said.

For now, she’s put together business cards, flyers and a Facebook page, which will be used to show off her creations and solicit new orders. She finds time to make her cake pops in between taking courses on information studies in college and working her regular job.

And, while it can be time-consuming, making tasty treats is never boring for Lenz.

“People think it’s so tedious, but I get into it,” she said. “Seeing people’s faces when they see (them), I just get so excited.”

For more information about Sugar Rush, visit Facebook.com/SugarRushbyCassie, or email Lenz at .

Published November 25, 2015

Zephyrhills Woman’s Club turns 100

November 25, 2015 By B.C. Manion

In the beginning, the GFWC Woman’s Club of Zephyrhills was a group of 15 women, who decided they wanted to form a civic club.

They established the club on Nov. 11, 1915 and voted to join the Florida Federation of Woman’s Clubs, automatically making them part of the General Federation of Woman’s Clubs, a national organization.

Linda Weyer is the current president of the GFWC Woman’s Club of Zephyrhills, a club she says that remains committed to its mission of service. (B.C. Manion/Staff Photo)
Linda Weyer is the current president of the GFWC Woman’s Club of Zephyrhills, a club she says that remains committed to its mission of service.
(B.C. Manion/Staff Photo)

On Nov. 15, about 90 people gathered at the Zephyrhills’ woman’s club’s stone building to celebrate a century of service.

Service continues to be the mission of the club, said current club President Linda Weyer.

“The GFWC in and of itself is responsible for a lot of beautification of streets, for public libraries, the National Park system, the Everglades. The Everglades would not be the Everglades National Park without the GFWC,” Weyer said.

“And, in Zephyrhills, we help with all of the local charities, especially relating to children.

“We help Everyday Blessings, the Pregnancy Care Center,” she said. “We’re working with Thomas Promise this year, to make sure the children, that are poor in the schools, get backpacks with food to take home for the weekends,” she added.

“We do help sponsor a second-grade classroom at West Zephyrhills Elementary School. And, every year, we collect school supplies in August and take them over to West Zephyrhills Elementary, and let the liaison distribute them to the children that need them. That way, they don’t get embarrassed,” she said.

This artist’s rendering depicts the home of the GFWC of Zephyrhills, the oldest service club in Zephyrhills, which celebrated its 100th birthday at a celebration on Nov. 15. (Courtesy of GFWC Women's Club of Zephyrhills)
This artist’s rendering depicts the home of the GFWC of Zephyrhills, the oldest service club in Zephyrhills, which celebrated its 100th birthday at a celebration on Nov. 15.
(Courtesy of GFWC Woman’s Club of Zephyrhills)

The club also awards scholarships, and donates time and money to local charities such as Meals on Wheels, Hernando-Pasco Hospice, Support Our Troops, Everyday Blessings, Relay for Life and many others. The club also gives to national and international relief efforts, according to Granger.

Weyer was excited about the club’s centennial celebration.

“It is a very big day. I’m very honored to be the president of this club at this time,” Weyer said, noting she expected people from Tampa, Spring Hill, Brooksville, Ruskin and St. Petersburg to join the celebration.

When the club began, it chose moss gray and pink as the official colors, the Cherokee rose as the club flower, and “America the Beautiful” as the club song, according to a historical account compiled by Gina Granger.

The yearly dues were $1, and early meetings were held in various buildings and members’ homes, according to Granger’s account.

In exchange for two lots bought by members in 1925, which the club later deeded to the city, the city gave the club a 99-year lease on a native rock building erected on the site in 1946—a public works project that was part of the Works Progress Administration under U.S. President Franklin D. Roosevelt. The clubhouse was built from native rock hauled from a quarry on the Hillsborough River. Club members raised funds by hosting various events to complete and furnish the interior, Granger adds.

The club, which now has 36 members, is always welcoming new members. It meets every first Friday of the month, during the months of September through May. The meetings are at 12:30 p.m., in the clubhouse located at 38545 Fifth Ave. Membership is open to any woman age 18 or older. Current annual dues are $25.

To learn more about the Woman’s Club of Zephyrhills, you can find them on the web at GFWCWomansClubOfZephyrhills.com.

Published November 25, 2015

 

Cash registers jingle at Tampa Premium Outlets

November 25, 2015 By Kathy Steele

Shopping madness begins at Tampa Premium Outlets in a shop ‘til you drop holiday extravaganza.

The outlet mall, which is experiencing its first holiday season, will open on Thanksgiving at 6 p.m., and will continuously operate through Black Friday, until 10 p.m.

Mall hours the rest of the weekend will be from 8 a.m. until 10 p.m., on Nov. 28 and from 9 a.m. until 8 p.m., on Nov. 29.

While shoppers are expected to flock to the outlet mall — which had a splashy opening at the end of October — local businesses may pick up some spinoff trade.

Local shops are already reporting that their cash registers are ringing up more sales.

Tampa Premium Outlets is having a shop ‘til you drop holiday extravaganza during its first holiday season. The shopping destination opened at the end of October, off State Road 56, west of Interstate 75. (File Photo)
Tampa Premium Outlets is having a shop ‘til you drop holiday extravaganza during its first holiday season. The shopping destination opened at the end of October, off State Road 56, west of Interstate 75.
(File Photo)

“I’ve already seen it,” said Jeremy Quijano, manager of Kona Swim Bike Run, at 27217 State Road 56. The triathlon shop is a short hop from the outlet mall, at the interchange of Interstate 75 and State Road 56.

Quijano said a man came in the shop after dropping off his wife at the outlet mall. He put his focus on buying sports gear not on hours of outlet mall shopping. “I’m going to have some fun,” Quijano said the man told him.

The outlet mall is one half of a retail bookend that could bring more visibility to locally owned and operated shops.

Another customer told Quijano that he was driving past heading from The Shops at Wiregrass to Tampa Premium Outlets when he spotted Kona.

“I never knew you were here,” the customer said.

Before and during the grand opening, Hampton Inn & Suites saw a boost in reservations as the mall’s developer, Simon Property Group, booked rooms for its team members.

People from corporate headquarters are still flying in, said Todd Patrick, the hotel’s general manager.

But, reservations don’t have to come from long-distance travelers. Patrick said a woman from Spring Hill booked a night at the hotel within the past week because she wanted to get an early start on her shopping.

Overall, he said, “It’s hard to gauge. But, there are a few people making reservations to shop.”

That can happen, apparently, even when the drive from home is only 30 minutes.

The shopping season is expected to be strong as it officially kicks off on Black Friday, according to recent surveys by the International Council of Shopping Centers.

Sales should increase about 3.3 percent, according to one survey. Another consumer survey showed customers plan to spend $702 on average for holiday gifts, an increase from $677 in 2014.

“It’s a pretty sizable jump,” said Jesse Tron, spokesman for the council. Consumers are feeling pretty good. “It should produce what should be a very strong season.”

So, cash registers will be jingling at The Shops at Wiregrass and Tampa Premium Outlets. There really is no direct competition between them, but there is the potential for people who come to one venue to drive on over to the other, Tron said.

“The two are different kinds of shopping trips,” he added.

Local malls typically are destinations for area residents who stop by once or twice a week. Outlets malls draw regionally from shoppers who make it a day trip and stay for hours.

But, he said, “(Local) malls are increasingly looking at becoming experience destinations. They may add unique dining and entertainment options. It’s not necessarily about retail. It’s adding the extra layer. Local malls and shopping centers are very invested in their community.”

For more information on holiday shopping hours for Tampa Premium Outlets, visit PremiumOutlets.com/outlet/tampa/about.

Published November 25, 2015

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